Notes: Global Marketing Team Meeting, August 3, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at or via the team’s blog.

After each item in the meeting notes, there is a link directly to its related Slack thread. This will help you join the discussions and get more involved. The team may not be aware of comments you add on other sites which replicate the notes.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates.

  • The meeting discussions on the Marketing team channel start at this timestamp in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live.
  • The meeting was facilitated by Team Reps: @eidolonnight and @lmurillom. GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. overview in the week leading up to the meeting: @nalininonstopnewsuk
  • Meeting notes: @laurlittle
  • Notes Editor/Review: @nalininonstopnewsuk, @lmurillom
  • For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start.

2. Getting to know each other

  1. Meeting attendees: participants can be viewed in this Slack thread
  2. Social question of the week: celebrating International Cat Day, cat owners and feline fans shared stories and photos via this Slack thread.

3. Notes and volunteer opportunities

Take a look at the notes from 27 July 2022 – thank you @ugyensupport for putting them together!

Notetakers for coming weeks – join our group of contributors who help with notes by volunteering when you see a call for notetakers during our meetings, or by adding your name to the weekly GitHub card.

We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break. Check out the GitHub card and add your name to the list!

4. Project and task updates

GitHub links

The main Marketing Team task board on GitHub.

If you would like specific assistance on using GitHub, please reply in this thread. There is help available! You can also contribute to wiki information we are working on with other teams.

4a. Social Media

Update via: @eidolonnight and @bjmcsherry

Slack thread link

Our GitHub issue details how you can help share and amplify WordPress news on social media. You will also find a list of the primary The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. social accounts there. This is a good first task for new contributors. You can start participating in our online conversations and/or contributing content to one of our active campaigns.

With our social channels, we had another great week this past week and once again continued to trend above seasonal averages when looking at overall net-new followers as a primary statistic. This week has been no exception with another 1,287 followers added to our social channels. This is again (as we saw last week) well above where we have historically been in for a non-release window. Many of our campaigns including the ‘Website Redesign’, ‘Openverse’, and the ‘WordPress 6.0’ campaigns scored high marks in some of our best examples throughout the week.

Overall, the numbers for the week look like this:

  • Impressions: 230,891
  • Engagements: 4,779
  • Link clicks: 1,163
  • Messages received: 30

4b. Forthcoming WordPress releases

Update via: @eidolonnight

Slack thread link

Thank you to @jpantani, who is the WordPress 6.1 Development Cycle Marketing & Communications Lead. He will be supported by the WordPress 6.0 Marketing & Communications Lead, @dansoschin. Please direct questions regarding the marketing of WordPress 6.1 and its features to @jpantani.

4c. Contributor events updates

Update via: @eidolonnight

Slack thread link

@eidolonnight @dansoschin @jpantani will be the Marketing team’s table leads at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. on September 11, 2022, with @nalininonstopnewsuk supporting on Slack. These names have been submitted to the team organizing the event.

If you will be attending Contributor Day at WCUS this year, please visit the open GitHub issue and share some of the things you would like to work on.

4d. Newsletters, campaigns, and event updates

Update via: @lmurillom

Slack thread link

  • Annual MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. Surveys: They are published! Please see the announcement post. There are 2 different surveys: the Annual Meetup Program Survey (for all WP meetup participants) and the Annual Meetup Organizer Survey (for all meetup organizers). In order to gather as many responses as possible, please read and share the post. If you are a meetup organizer, please share the Meetup Program Survey with your group and announce it at your next Meetup event. This year the surveys are available in 14 different languages! GitHub card (card 96).
  • Meetup Reactivation Campaign: The Community Team is embarking on a global WordPress Meetup reactivation project – if you’re available to help by reaching out to meetup organizers in your region, please read the post, complete this form! Please note this is for both in-person and online meetups.
  • Month in WordPress July 2022: The expected publication date for the July 2022 edition of The Month in WordPress is Friday, August 5, 2022, and the draft is ready for review. Check it out and add your comments to the GitHub card (card 84).
  • Giving FSE a More User Friendly Name: In case you missed it, there are efforts underway to move away from the descriptor ‘Full Site Editing’ (FSE) in communications. Please read this post from Josepha for more information.

5. Diary/Calendar dates

Our next coffee break will be Thursday 11 August 2022 at 18:30/ 6.30pm UTC, and still needs a facilitator. This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.

Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary/Calendar Dates post.

6. Open floor

@eidolonnight highlighted that there are several open GitHub tasks. If anyone needs help getting comfortable, there are a few resources available in the handbook. Specifically: 

Next meeting

Join us for the next Global Marketing Team meeting: 10 August 2022, 15:00 UTC in the #marketing channel on Slack. Add items or async updates to the GitHub card for next week (card 98).

#marketing-team, #meeting-notes