Notes: Global Marketing Meeting, July 6, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.

After each item in the meeting notes, there is a link directly to the Slack thread. This will help you join in the discussions and to get more involved. The team may not be aware of comments you add on other sites which replicate the notes.

Link to the start of the meeting on Marketing Slack to help with async contributions.

1. Hello and welcome

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting for whatever reason please join the discussion threads after the meeting and send your updates there. 

2. Getting to know each other

  1. Meeting attendees: participants can be viewed in this Slack Thread.
  2. Social question of the week: “I read somewhere that last week it was International Joke Day. So today’s social question is on a similar theme. What would you say to make a friend smile on a difficult day?” View participants’ responses via this Slack thread.

3. Notes and volunteer opportunities

These are the notes from the last meeting on 29 June 2022, thank you @rmartinezduque!

Thank you to our notetaking volunteers for the next few weeks. Please note the guidelines for Notetaking are being updated in the Marketing Team Handbook.

The GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card for all aspects of each week’s meeting and any collaboration are linked below by date, where you can add suggestions for the agendas. Please message @nalininonstopnewsuk in the channel if you are unsure how to add comments to the GitHub card.

We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break. Check out the GitHub card and add your name to the list. This is a great opportunity for some of our new contributors. Lots of friendly faces to meet!

4. Project updates

The main Marketing Team task board is available on GitHubIf you would like help using GitHub, please reply in the Slack thread. There is help available.

4a. Social media update

Updates via: @eidolonnight and @bjmcsherry

Slack thread link

Our GitHub issue details how you can help share and amplify WordPress news on social media. You’ll also find a list of the primary WordPress social accounts there.

This is also a good first task for new contributors. You can get started participating in our online conversations and/or contributing content to one of our active campaigns.

We had another successful week with the social campaigns for .Org. While WP6 is still strong with campaigns highlighting features, etc, we did see other campaigns such as WP Briefing and Photos Directory share the spotlight this week in terms of overall performance.

Even though we are several weeks outside of the release window for 6.0, we haven’t yet seen our average new followers count drop to their usual levels. We even increased slightly from last week and totalled 926 new followers across all channels. Here are the weekly stats:

  • Impressions:  275,862
  • Engagements:  4,477
  • Link Clicks: 1,231
  • Messages:  26

4b. WordPress releases

Updates via @eidolonnight

Slack thread link

4c. Contributor events update

With WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US approaching in September, it would be nice to start a list of who plans to attend. General admission tickets went on sale on June 30th and have already sold out. If you couldn’t get yours, the organizing team recommends checking the site periodically to see if any become available. If you got your ticket and plan to attend specifically for contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/., please let us know in this thread!

4d. Newsletters, campaigns, and event updates

Updates via @eidolonnight

Slack thread link

  • The Month in WordPress – June 2022 Edition has been published. If you want to help with the next edition, please refer to the GitHub card: https://github.com/WordPress/Marketing-Team/issues/84. @rmartinezduque is available to help if you have any questions on how to contribute to the newsletter!
  • Wolfram collab: We continue to highlight the new Wolfram embeds. This is a great campaign to share if you’re a Wolfram fan, and a neat example of what we can do with future embed additions to coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress.. For those curious, more context and links for social posts can be found on this GitHub card.
  • The June 2022 Polyglots Newsletter was published last week. It has a call for betaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. testers, WordPress Translation Day planning, the latest polyglots stats, and more.
  • Please read and share the Meetup Organizers Newsletter for June 2022! It includes some great ideas to activate your MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. group.

5. Diary/Calendar dates

Our next Coffee break will be Thursday 14 July 2022 at 18:30/6.30 PM UTC and still needs a facilitator. Add your name to the list in this GitHub card if you would like to volunteer.

This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.

Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.

6. Open floor

If you have an update on a task that is not mentioned above, please share. Anyone is able to add a comment to a GitHub task card – you just need a GitHub user ID.

@eidolonnight asked the channel what everyone thinks of the current team description in our welcome box and handbook. Add your thoughts to the Slack thread.

Next Marketing Meeting: Wednesday 13 July 2022, 15:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack. Add items or async updates to the GitHub card for next week.

#marketing-team, #meeting-notes