Notes: Global Marketing Meeting, June 29, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.

After each item in the meeting notes, there is a link directly to the Slack thread. This will help you join in the discussions and to get more involved. The team may not be aware of comments you add on other sites which replicate the notes.

Link to the start of the meeting on Marketing Slack to help with async contributions.

1. Hello and welcome

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting for whatever reason please join the discussion threads after the meeting and send your updates there. 

2. Getting to know each other

  1. Meeting attendees: participants can be viewed in this Slack Thread.
  2. Social question of the week from @nalininonstopnewsuk: “Do you have a food you have always wanted to try or one that you really would like to eat again?” View participants’ responses via this Slack thread.

3. Notes and volunteer opportunities

These are the notes from the last meeting on 22 June 2022, thank you @webcommsat.

Thank you to our notetaking volunteers for the next few weeks. Please note the guidelines for Notetaking are being updated in the Marketing Team Handbook.

The GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card for all aspects of each week’s meeting and any collaboration are linked below by date, where you can add suggestions for the agendas. Please message @nalininonstopnewsuk in the channel if you are unsure how to add comments to the GitHub card.

We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break. Check out the GitHub card and add your name to the list. This is a great opportunity for some of our new contributors. Lots of friendly faces to meet!

4. Project updates

The main Marketing Team task board is available on GitHubIf you would like help using GitHub, please reply in the Slack thread. There is help available.

4a. Social media update

Updates via: @eidolonnight and @bjmcsherry.

Slack thread link.

Our GitHub issue details how you can help share and amplify WordPress news on social media. You’ll also find a list of the primary WordPress social accounts there.

This is also a good first task for new contributors. You can get started participating in our online conversations and/or contributing content to one of our active campaigns.

Last week’s social media stats and insights:

Overall, we had another strong performance this week. We continue seeing strong results from the WordPress 6.0 release on social media for .Org. Seeing that we are now a few weeks out from it, we expected to see some drops that haven’t occurred, and we are excited about this.
We had some excellent performances across the board, but the biggest performances again came from the 6.0 campaign. We saw extremely high engagement and dialogue again with our followers. Earning just under 1k new followers (915), for a total of 2,043,709, across all of our channels. Overall, the numbers for the week look like this:

  • Impressions: 695,845
  • Engagements: 6,007
  • Link clicks: 1,820
  • Messages received: 29

4b. Forthcoming WordPress releases

Updates via @eidolonnight.

Slack thread link.

We continue to support efforts to share the latest 6.0 release and new features across social media. Look for posts with the #WordPress tag highlighting the release and new features, like this recent post.

We’re a few weeks past the 6.0 release, but feature content continues to perform well. High engagement and lots of new followers across platforms.

WordPress 6.1 Planning Roundup was posted last week. Be sure to give it a read. The general release target is October 25, 2022.

4c. Contributor events update

If you plan to attend WordCamp US in September, specifically for Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/., please let us know in this Slack thread.

4d. Newsletters, campaigns, and event updates

Updates via @eidolonnight.

Slack thread link.

  • The Month in WordPress – June 2022 Edition: If you have any news or Make team updates that would be valuable and relevant to the post, please feel free to add them as a comment to this GitHub card by Friday 1 July 2022.
  • Documentation Sprint – Friday 24 June 2022: Once a month, @eidolonnight spends a day focused on documentation. If you participated in this last sprint, please comment on this GitHub card with your work.
  • Wolfram embeds: @rmartinezduque recently helped organize a cross-team and cross-brand campaign to highlight the new Wolfram embeds. This is a great campaign to share if you’re a Wolfram fan and a neat example of what we can do with future embed additions to coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress..
  • Post-meeting update: People of WordPress feature for June 2022.

5. Diary/Calendar dates

Our next Coffee break will be Thursday 14 July 2022 at 18:30/6.30 PM UTC and still needs a facilitator. Add your name to the list in this GitHub card if you would like to volunteer.

This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.

Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.

6. Open floor

If you have an update on a task that is not mentioned above, please share. Anyone is able to add a comment to a GitHub task card – you just need a GitHub user ID.

@eidolonnight asked the new channel participants and new contributors from WCEU if they needed help finding a task to join or if they had any new ideas to add. Link to Slack thread.

Next Marketing Meeting: Wednesday 6 July 2022, 15:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack. Add items or async updates to the GitHub card for next week.

#marketing-team #meeting-notes