Notes: Global Marketing Meeting, 1 June 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

Link to the start of the meeting on Marketing Slack to help with async contributions.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

2. Getting to know the team and help to take part

  1. Meeting attendees: participants can be viewed in this Slack Thread
  2. Social question of the week: “Do you have a favorite place in the world, and if you are a WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. attendee, is there a favorite camp location you have visited?” View participants’ responses via this Slack thread.

3. Notes and volunteer opportunities

Thank you to @majaloncar for drafting the May 25, 2022 notes.

Notetakers for coming weeks – you can join our group of contributors taking part in producing notes by volunteering when you see a call for note-takers during our meetings or by adding your name to the weekly GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. card.

We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break.  Check out the GitHub card and add your name to the list!

4. Marketing project and task updates

Update via: @webcommsat

The main Marketing Team task board is available on GitHubIf you would like specific assistance on using GitHub, please reply in this thread. There is help available! You can also contribute to wiki information we are working on with other teams. @meher and @webcommsat will be helping out on GitHub the next few weeks, so please let them know on Slack if you need help or have an accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). ( issue.

4a. Documentation Sprint

Update via: @eidolonnight

Slack thread link

We had a great documentation sprint last week. Here’s a quick recap of some of our work:

  • From Nicholas has been updated to fix links, add intros, and add github training links. We’ll want to revisit this area after the Training team has released more contributor training resources (sometime after WCEU).
  • From Nicholas now has the team description and wapuu.
  • From Nicholas: I’ve added several regular contributors to the GitHub Marketing team and added the Marketing Contributor badge to their profiles. I’d propose that team reps (current and future) review these each month during documentation sprints.
  • From Nicholas: I’ve reviewed the current Showcase process and documentation.
  • From AbhaUpdate on Issue 40 – existing confirmed and reviewed videos which are live on YouTube for onboarding to be added to Learn WP ahead of WCEU, if possible.
  • From AbhaUpdate on Issue 14 – GitHub labels and tags consolidation
  • From AbhaUpdate on Issue 37 – Promote call to translating hosting pages. Moved to other teams migrationMigration Moving the code, database and media files for a website site from one server to another. Most typically done when changing hosting companies. column. Note this is also set to be reviewed post WCEU by Polyglots, who will advise marketing if they need assistance with promoting a call. The issue has been closed for now with agreement from polyglots.
  • From AbhaUpdate on Issue 35 – TracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub. Ticket commenting – moved to column for migration to another team’s board. Note: if this is found to be needed prior to WCEU, it may need to be reopened.

Thank you to all who participated, specifically @jpantani @laurlittle @santanainniss @Amit Patel, @rmartinezduque, @webcommsat, @meher, @nalininonstopnewsuk, @marybaum who all helped out. If you contributed any documentation asynchronously, please let us know! Our next sprint will be on June 24th, with github issue available here.

4b. Forthcoming WordPress releases & FSE

Update via: @eidolonnight @dansoschin

Slack thread link

  • We’re now a little over 1 week past the latest 6.0 release. You can continue to support efforts to share the announcement and new features across social media.
  • 6.0 has been downloaded 16.7 million times as today! Thank you for retweeting the announcements from the main Twitter/Facebook accounts. Work is starting on post-release activities, such as planning for minor releases in the weeks to come and updating the project roadmap. Follow along in the #core channel or the /coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress./ make blog for details on what’s to come.

4c. Newsletters, campaigns and event updates

Update via: @lmurillom

Slack thread link

4d. Contributor events updates: WordCamp Europe (Contributor Day Jun 2, 2022)

Update via: @eidolonnight

Slack thread link

4e. Social media status

Update via: @eidolonnight & @bjmcsherry

Slack thread link

  • A quick reminder that we have an open GitHub issue with details regarding how you can help share and amplify WordPress news on social media. This applies to the latest release and other announcements as well.  You’ll also find a list of the primary WordPress social accounts there.

Overall, we had some excellent performances this week. WP6.0 helped with extremely high engagement and dialogue with our followers. We earned almost 1.5k new subscribers across all of our channels, with many of our campaigns including the ‘WordPress 6.0’ and ‘LearnWP’ posts scoring high marks in some of our best examples throughout the week.Overall, the numbers for the week look like this:

  • Impressions: 1,661,490
  • Engagements: 24,073
  • Link clicks: 3,744
  • Messages received: 37

5. Diary dates – upcoming events and meetings

Our next Coffee break will be Thursday 2 June 2022 at 18:30/ 6.30pm UTC, facilitated by @lmurillom. This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress. Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.

6. Open floor

Slack thread link

If you have an update on a task that is not mentioned above, please share. Anyone is able to add a comment to a GitHub task card – you just need a GitHub user ID.

@eidolonnight added several regular contributors to the GitHub Marketing team and added the Marketing Contributor badge (for an equivalent of 10 hours or more spent on one of our projects) to their profiles. He’d like to get us caught up with any regular contributors missing their profile badges so we can start reviewing for new folks each month (probably in tandem with the doc sprint).

A reminder you can get involved with the next meeting planning on this GitHub card for the meeting on 8 June 2022.

#marketing-team, #meeting-notes