Christopher Churchill 1:57 pm on May 25, 2022
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Notes: Global Marketing Meeting, 18 May 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

Link to the start of the meeting on Marketing Slack to help with async contributions.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

2. Getting to know the team and help to take part

  1. Meeting attendees: participants can be viewed in this Slack Thread
  2. Social question of the week: “What could you draw to represent your creative heart? You do not have to be able to draw to join in. ” View participants’ responses via this Slack thread.

3. Notes and volunteer opportunities

Link to the notes from the last meeting on 11 May 2022, thank you @bjmcsherry.

Thank you to our notetaking volunteers for the next few weeks. Please note the guidelines for Notetaking are being updated in the Marketing Team Handbook.The GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card for all aspects of each week’s meeting and any collaboration are linked below.

  • 1 June 2022 – Any takers?

Please message @nalininonstopnewsuk in the channel if you are unsure how to add comments to the GitHub card. If you have suggestions for the agendas for these meetings, you can also add them to the card for the relevant week.

We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break. Check out the GitHub card and add your name to the list!

4. Marketing project and task updates

4a. GitHub links

Update via: @nalininonstopnewsuk

Slack Thread Link

The main Marketing Team task board on GitHub.
If you are new to GitHub and need some help in small group sessions we will be running, please reply in the thread. You only need a GitHub account to be able to comment on any of the tasks in the GitHub board we use.

4b. Documentation Sprint

Update via: @eidolonnight

Slack thread link

Reminder that the next docs sprint for Marketing materials will be on Wednesday 25 May 2022.

4c. Forthcoming WordPress Releases and FSE

Update via: @nalininonstopnewsuk

Slack thread link

  • WordPress 6.0 RC3 has been released. It is now ready for anyone to test. You can also retweet the social posts on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ on this.
  • It is a week to the release of 6.0. Docs, coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress., training and more continue to collaborate together. If you might be interested in helping with end user documentation, please contact @webcommsat

4d. Newsletters, Campaigns and events updates

Update via: @lmurillom

Slack thread link

4e. Contributor Events updates: Yoast WordPress Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. (May 13th) and WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe (June 2nd)

Update via: @nalininonstopnewsuk

Slack thread link

  • WCEU 2022: There is an open call for brainstorming ideas that can be used to help generate contributor interest in marketing for WordPress. Please leave your idea on the GitHub card or reply in the thread, and also leave a comment there if you plan to attend WCEU Contributor Day on June 2, 2022!
  • Other contributor events: @yvettesonneveld has shared her update from the May 13, 2022 Yoast-hosted Contributor Day: Big thanks to @courane01 who helped facilitate. Unfortunately, there were not as many contributors as expected. There was an extensive conversation about localizing the Learn.WordPress.org platform, and more inclusive wording to replace the currently used ‘Social Learning’. After that, they headed over to the Documentation team, where a valuable conversation / brainstorm took place with them on how to do more cross-team collaboration.

4f. Social Media status

Update via: @bjmcsherry @eidolonnight

Slack thread link

Our audience across all networks grew by 809 followers (Net – Ie. minus unfollows) last week. That brings our total audience to 2,039,185 followers. We had decent engagement overall with many of our campaigns including the ‘Photo Directory′, ‘Openverse’, and ‘WordPress 6.0 Release CandidateRelease Candidate A beta version of software with the potential to be a final product, which is ready to release unless significant bugs emerge. 2’ news announcement posts in some of our best examples throughout the week.Overall, the numbers for the week look like this:

  • Impressions: 1,358,366
  • Engagements: 4,319
  • Link clicks: 1,155
  • Messages received: 28

5. Diary dates – upcoming events and meetings

Our next Coffee break will be Thursday 19 May 2022 at 18:30/ 6.30pm UTC, facilitated by @jpantani. This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.

6. Open floor

Slack thread link

  • The Marketing and Polyglots teams were invited to add their input on Training Team discussion recently, regarding the name “Social Learning Spaces”. The suggestion is that “Learn Together” would be easier to translate and avoids the connotations that come with “social”.
    • The idea of social learning makes sense and is solid. But from a branding perspective, it culturally may not be the best term.
    • What cultural implications do we have, especially beyond English-native areas. For those where English is 2nd language, what is a more clear English phrase? See the Slack thread.
    • @webcommsat shared information from previous discussions before launch. See the Slack thread.
    • @lidialab @tobifjellner @rmartinezduque @piermario reverse translated what “social media” or “social network” would be going from their native languages over to English.
    • @nalininonstopnewsuk highlighted the need to have easy abbreviations, as SLS can be hard to understand for non-native speakers.

A reminder you can get involved with the next meeting planning on this GitHub card for the meeting on 25 May 2022.

#marketing-team, #meeting-notes