Notes: Global Marketing Meeting, 4 May 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

Link to the start of the meeting on Marketing Slack to help with async contributions.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

2. Getting to know the team and help to take part

  1. Meeting attendees: participants can be viewed in this Slack Thread
  2. Social question of the week: “Share what smell you find the most soothing or relaxing, and why?” View participants’ responses via this Slack thread.

3. Notes and volunteer opportunities

Thank you to @ugyensupport for drafting April 27, 2022 notes.

Notetakers for coming weeks – you can join our group of contributors taking part in producing notes by volunteering when you see a call for note-takers during our meetings or by adding your name to the weekly GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card.

We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break.  Check out the GitHub card and add your name to the list!

4. Marketing project and task updates

4a. Github Links

Updates via @nalininonstopnewsuk

Slack Thread Link

You can find our central GitHub repository and task board at this link: Marketing Tasks GitHub board. If a post is published relating to a task, please add the published link and indicate if the task can be closed.

If you would like specific assistance on using GitHub, please reply in this thread. We have contributors who have been providing small group and one-to-one support on this.

4b. Forthcoming WordPress Releases and FSE

Updates via @webcommsat

Slack Thread Link

The project is working towards the next release, 6.0. For awareness, some updates from coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. and docs:

  • The latest round of the FSE Call of Testing is under way, please amplify!
  • Social posts are available on the WordPress.org accounts, please share these.
  • This week we have had both Beta 4 and the first Release CandidateRelease Candidate A beta version of software with the potential to be a final product, which is ready to release unless significant bugs emerge. (RCRelease Candidate A beta version of software with the potential to be a final product, which is ready to release unless significant bugs emerge.). Please help test the RC. There are instructions in the post
  • @marybaum and @webcommsat are collecting information on what additional information will be useful to help non-developers take part in this testing. Please share it in the thread.
  • The Field Guide for 6.0 is now available and more dev notes will be added to this. If you are excited about a particular feature, and are interested in helping with end-user documentation or Learn WordPress resources, please add your details to the thread.

4c. Newsletters, Campaigns and events updates

Updates via @lmurillom

Slack Thread Link

  • People of WordPress April 2022 is out! The featured WordPresser is @meher, who as you may know is a part of the Marketing Team and a previous Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts.. Please read, and share!
  • Opportunities for photo editors and updaters are available for the next three editions of People of WordPress – please contact @webcommsat and @MegPhillips91 who are working on a photo guide. Existing photos for these editions will be added to GitHub shortly to help photo editors get started.
  • #GrowYourWP campaign – There are no major updates this week, but we have a call-to-action for our awesome Make WordPress Marketing team contributors: please share your own stories! Thanks to @jpantani.
  • The next Month in WordPress should be published on Thursday 5 May, 2022. Thanks to @rmartinezduque for sharing a link to the draft.

4d. Social media status

Updates via @eidolonnight

Slack Thread Link

  • We continue to ask that new contributors help with WordPress.org Social Media Amplification. Given the newness of our social efforts on WordPress.org, liking, commenting, sharing, or otherwise engaging with content is the best way to help.
  • This week, @sippis has asked for help spreading the word about WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe (2-4 June 2022). Please take a moment to share this update on WordCamp CentralWordCamp Central Website for all WordCamp activities globally. https://central.wordcamp.org includes a list of upcoming and past camp with links to each.Link to Tweet

Updates by @bjmcsherry

Our audience across all networks grew by 369 followers (net – i.e. minus unfollows) last week. That brings our total audience to 2,038,089 followers.

We had good engagement overall with many of our campaigns including the ‘WordPress 6.0 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 3′ and ‘WordPress 6.0 AccessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility)’ news posts, and ‘WP 5.9 Pinterest embeds’ posts in some of our best examples throughout the week. Overall, the numbers for the week look like this:

  • Impressions: 1,322,188
  • Engagements: 5,283
  • Link clicks: 1,571
  • Messages received: 34

4e. Contributor Events updates WordCamp Europe

Update from @jpantani

Slack Thread Link

  • There is some individual and collaborative work that needs to be done in advance of WCEU.
  • There is an open call (GitHub card) for brainstorming ideas that can be used to help generate contributor interest in marketing for WordPress. Please leave your idea on the GitHub card or reply in the thread.
  • Please, reply in the thread or on the GitHub card above if you plan to attend WCEU Contributor Day!

5. Diary Dates – upcoming events and meetings

Slack Thread Link

Our next Coffee break will be on 5 May 2022 at 18:30/ 6.30pm UTC, facilitated by @megphillips91. This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.

Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.

Next Marketing Meeting: Wednesday 11 May 2022, 15:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack. Add items or async updates to the GitHub card for next week.

#marketing-team, #meeting-notes