Notes: Global Marketing Meeting, 13 April 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

Link to the start of the meeting on Marketing Slack to help with async contributions.

1. Welcome, Introduction

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

2. Getting to know the team and help to take part

  1. Meeting attendees: 14 participants can be viewed via this (Slack Thread with WordPress IDs)
  2. Social question of the week: “What is your favorite material to use in your work or hobby, and why do you like it? This could be a particular wood, textile, pen, tool or more.” See participant responses via this Slack thread (link).

3. Notes from the Last Meeting

  • Thank you to @ugyensupport for drafting last week’s notes. Please let us know if there are any adjustments needed.
  • Notetakers for coming weeks – join our group of contributors taking part in producing notes and updates by volunteering when you see a call for note-takers during our meetings!

4. Project Updates

4a. Newsletters, Campaigns and Events

  • Newsletters: This month’s edition of the MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. Organizer Newsletter will be written by Cate from the Community Team to assist @anjanavasan. @mysweetcate advised that Community will now be doing this newsletter and the input required from marketing contributors will be for content suggestions for each edition. Cate confirmed the newsletter will no longer be edited / reviewed in Marketing but be done in Community. Other ideas are being explored for marketing input. Slack thread
  • Content audit: @anjanavasan has been working on a content audit of and identifying priorities for improvements, both in terms of content and SEO. She will share her findings soon, and is hoping to get some involvement from anyone who’s interested in being part of this project.
  • People of WordPress: Update from @webcommsat: April’s edition is well underway. Contributors include @lmurillom, @anjanavasan, @megphillips91 and others. If you have volunteered and not sent an update recently, can you please share this by next Friday. Thank you to the new volunteers too. Thanks too to @megphillips91, @marybaum, and @meher who have been looking at image templates.
  • #GrowYourStory campaign: Slack thread. @jpantani has added in a status update in the GitHub card for Grow Your Story. With the new post being published, he said they will begin pointing to it from all social media posts supporting the campaign beginning the week of 11 April 2022. Currently, one post per week is sent out on the 4 major social platforms for
    • A few ways you can contribute:
      • Subscribe, follow, and like the posts on Social
      • Repost and share the posts
      • Post and share your own posts and link to the Make Marketing Grow Your Story Blog Post
      • Add and share your story on via the form from the Blog post
      • We will like to share those stories on social as well!
  • WP Briefing: There is an ongoing call for topic ideas for WP Briefing podcast. Add your ideas to the discussion on GitHub or reply in the Slack thread and tag @santanainniss

4b. Social media status

Update via: @eidolonnight and @bjmcsherry – We continue to ask that new contributors help with Social Media Amplification. Given the newness of our social efforts on, liking, commenting, sharing, or otherwise engaging with content is the best way to help.

Our audience across all networks grew by 774 followers (Net – Ie. minus unfollows) last week. That brings our total audience to 2,036,574 followers.
Overall numbers look like this:

  • Impressions: 1,873,948
  • Engagements: 5,360
  • Link clicks: 1,458
  • Messages received: 35

4c. GitHub Updates and Links

Update via @nalininonstopnewsuk: You can find our central GitHub repository and task board at this link: Marketing Tasks GitHub board.
Please note, if a Newsletter, Notes etc are published, please add the link to the GitHub card as a status update, and who has been involved. Then the card can be closed by the Team Reps.

4d. Contributor events updates

No further updates on WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. this week.

If you are going to or aware of any other WordCamp Contributor Days, share them in our weekly meetings or on the GitHub planning ticket.

5. Diary dates – upcoming events and meetings

Our next Coffee break will be Thursday 21 April 2022 at 18:30/ 6.30pm UTC, facilitated by @santanainniss. This bi-weekly social hour is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.

To volunteer to help facilitate a coffee break, check out the GitHub card.

Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.

6. Open floor

Slack Link

  • @webcommsat shared some updates from CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress., including a recap of the walkthrough of 6.0 and the release post, opportunities to participate in testing 6.0 and FSE, and the bug scrub continuing with the About / Help page component.
  • Reminder that you do not have to be a Developer to contribute to Core, often it is just seeing if you can replicate an issue someone has reported or help explain it.

Next Marketing Meeting

Wednesday 20 April 2022, 15:00 UTC – Global Marketing Team meeting in the  #marketing channel on Slack. You can contribute to ideas/ suggestions and add updates asynchronously on the GitHub card associated with the meeting on 20 April 2022.

#marketing-team, #meeting-notes