Notes: Global Marketing Meeting, 09 February 2022

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1. Welcome

These notes summarize the Global Marketing Team’s weekly meeting and focus on high-level actions and outcomes. To facilitate asynchronous participation and time zone inclusion, meeting notes are posted approximately 48 hours later to allow participation via the #marketing Slack channel threads. To contribute, please comment directly to this post or revisit the linked threads below.

2. Participants & How to Contribute

3. Notes from the Last Meeting

4. Project Updates

  • 4a Monthly MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. Organizer Newsletter Update
  • 4b Social Media
    • Slack Thread Link: Social Media
      • Performance
        • Our audience across all networks grew by 967 followers last week. That brings our total audience to 2,031,310 followers. This was one of our best growth weeks in the last couple months. As usual, our most engaging posts utilized video and imagery. (example 1, example 2)
        • Impressions: 1,513,788
        • Engagements: 9,307
        • Link clicks: 2,610
        • Messages received: 1,613
      • The Week Ahead
        • Please share news of the new News design. This will be launching this month, and we want everyone to be aware and excited for the changes. If you are new, or looking for an easy way to participate, this is a great opportunity to use your voice.
  • 4c Learn WordPress
    • Slack Thread Link: Learn WordPress
    • Last week we promoted Social Learning Spaces (SLS) [this used to be known as the WordPress Meetup for materials on Learn WordPress]  for Full Site Editing (FSE) Outcome: full event and 85 person waiting list!
    • Also promoted a workshop on using the navigation block
    • This week we are planning on promotion two additional assets:
  • 4d GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. MigrationMigration Moving the code, database and media files for a website site from one server to another. Most typically done when changing hosting companies. Update
    • Slack Thread Link: GitHub Migration Update
      • Thanks  to @webcommsat, @lmurillom, @nalininonstopnewsuk, and @meher who have volunteered considerable time to the migration project. 
      • Thanks also to @webcommsat and @vimes1984 for working on bug issues and fixes in GitHub
      • The rebuilt marketing task list can be found on this GitHub link.
      • The Series board will be manually migrated to avoid bugs. If you are missing a card you are working on, please pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” @webcommsat or @meher or reply to the thread in Slack
      • Call for volunteers: volunteers needed to help test fixes. Effort consists of adding comments and labels in GitHub. If you can volunteer, please ping @webcommsat or @meher or reply to the thread in Slack

5. WordPress Marketing Team Celebration

  • Join us at the WordPress Marketing Team Celebration for outgoing and incoming team reps, as well as all the contributors that have contributed to the Make Marketing Team since its creation in 2014!

6. Diary/Calendar Dates

  • Slack Thread Link: Diary/Calendar Dates
    • View upcoming events, meetings and collaborations on the Marketing Team’s Google Calendar at this link.
    • Important upcoming dates post can be found at this link.

7. Open Floor

#marketing-team, #meeting-notes