The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
Did you know contributors in the Marketing team pull together highlights and stories from online WordPress Meetups every week to help keep the community connected and support organizers?
You can discover what is on each week by following social media channels, and take part in promoting these amazing events held across the world. If you have social media experience and can help with the tasks in this area, join or leave a note asynchronously in the Marketing team meetings and we will help you get started. Tasks include:
- research on the internet
- checking links and current social media tags for the meetups and prospective audiences
- maintaining the admin and tools behind this task area, and continuing to make it simpler and easier
- checking time conversions (we also list events which are for a wider audience in UTC time so others can join in)
- marketing/ communications support to organizers and responding to requests, working alongside the Community team
- short stories and identification of potential ‘Contributor Story’ follow-ups too. We had been working on a series on organizers of WordPress Meetups which could possible run on social and newsletters to help encourage others, especially during pandemic. Some of our pre-pandemic meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. marketing support is on hold until the return to in-person events
- update surveys and follow-up actions
Can I join for a few months or focus solely to this task area?
We have multiple ways you can get involved, so do come and chat to me (@webcommsat – @ abhanonstopnewsuk on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.), @lmurillom, @yvettesonneveld, and @meher who have been co-ordinating this area. We can also pair you up with an existing contributor, where possible, to get started.
You can join the rota on specific tasks for a couple of months or become part of the main group collaborating on this We have a small task group that work on this area every week and prepare items in advance.
During the last two years, we’ve also enjoyed contribution in this area from many contributors, ranging from those who wanted to learn more about a specific aspect to help their own local WordPress Meetups, to those who had specialist skills and were able to share them directly.
Social media examples
We write social media in such a way that the Meetups themselves can use them and people can reshare the posts or the meetup that is of interest to them with their own networks. With more people taking part, we can do more on this. We have reduced some of the outputs in this area due to the effect of the pandemic and as some of our regular contributors have had more limited time. If you would like to join the team on this, do let us know.
Some of this content may also be useful for the monthly Meetup newsletters.
WPDiversity events of interest to Meetup organizers
We work alongside the Community team’s WPDiversity group, and have a handful of members that contribute in both areas. Many of the events run by the group can benefit Meetup organizers and aim to encourage and support both them and potential speakers. The group runs workshops for underrepresented community members and for WordPress event organizers to increase diversity in the project.
You can help promote these events by resharing our social media posts and using our special web links for the event bookings. If you would like to help in drafting the posts, come to one of our weekly meetings on Wednesdays (currently 14:00 UTC) on the #marketing channel on the Make WordPress Slack Instance.
As we get details on the finalized events, they are added to the Rolling Tasks board on the Marketing GitHub. We have moved to a quarterly google doc for working on social media posts as some events series span two months.
We also promote links in the weekly Marketing team agenda and share them and the event link for promotions with the WPDiversity team.
Learn WordPress promotions
We are collaborating with the Training team on workshops, meetup events and more to highlight and introduce all the amazing content on and are coming to this free Learn WordPress resource.
The current Learn WordPress marcomms board, Marketing team.
Recap of the tools we use and collaborate on with Learn WordPress
In the longer term, we will bring together meetup promotions tasks and Learn WordPress events onto the single Rolling Tasks card on the Marketing Team’s GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/. But for now, as team members are learning about GitHub and the ways of logging Learn WordPress items ready for promotion and the lead-in times for marketing queries / drafting are being finalized, we are running three separate tasks boards. This also helps us with discussions on graphics and be in sync with other plans in the Training team.
We also are aware that some of our members have difficulty or access issues using Google Sheets. We are continuing to signpost and help with this, if you can join in, let us know.
Once the Marketing GitHub moves into the main WordPress directory, it may be that we keep the Learn WordPress marcomms board on its own to be able to potentially automate or cross-use from the main LearnWordPress GitHub repository. For background for those new to the tools being used, the Training team also use TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. and spreadsheet trackers, and there are discussions on other tools.