The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.
1. Welcome, Introduction
These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates.
- The meeting discussions on the Marketing team on Slack can be found at this Slack thread
- Meeting Agenda: https://wp.me/p72A3H-27X
- Meeting facilitated by: @vimes1984 @lmurillom
- Meeting notes: @meher
- Proofread: @webcommsat
- Follow up actions: projects and actions group
- Get involved information
- Setting up Make WordPress Slack and WordPress.org accounts
- Section ‘Get started’ on GitHub
3. Meeting Notes
A. Last week notes
A reminder to those who have notes pending to please finish them up as soon as possible and let @lmurillom or @meher know in the main #marketing channel when they’re done. We are updating the P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/. with notes that have had links that need updating or ones that need copying over from the google doc, including some older items left in the google doc due to Covid-issues. Thanks to everyone for stepping in to help with this.
A reminder to check the draft notes (link can be found in this slack thread) is circulated at the meeting every week. Please review and check your WordPress.org ID is listed on collaborations that you have actively contributed to help the team include everyone.
We rely on this to update the final notes and to show where we need extra contributors and how we are having an impact on the work requested from other teams.
Rota for drafting notes:
B. Notes group recruitment
- Would you like to help source the weekly agenda links and information from other teams? It is a great way to get to know what’s happening in the project.
- You can also join our group of contributors taking part in producing notes and updates.
- You can volunteer to contribute to notes for future meetings, please contact @lmurillom and @meher.
- Please note that the initial draft is needed by Friday 17.00 UTC each week to help with actions and follow-ups that might be needed.
- After every meeting, we now add a link to the Slack meeting at the top of the weekly agenda on the P2 (make Marketing Team blog).
C. GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/
- Tasks are moving and being updated on this tool, and you can start following and interacting with them there.
- Thanks to everyone who came to the introductory session to GitHub.
- Sessions on how to use this tool and to help those writing the how to material/wiki are being planned. The next session will be on
27 October 2021, 17:15 UTC[Apologies, this will be rescheduled in November due to feedback with the clash with school holidays and in the week of changes with daylight saving. A new poll for a replacement date will be shared.]
- Let us know if you would like to be involved with the wiki writing we are doing to help contributors.
- You don’t have to be a developer to get involved. So please volunteer.
- We have roles for developers too.
4. Updates relating to other Make Teams
A. CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. (including releases, FSE, GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/, Test)
- WordPress 5.8.2 has been deferred (4 October 2021)
- DevChat agenda for 13 October 2021
- Plans for 2022 default theme for WordPress 5.9 (6 October 2021)
- The 10th challenge of the Full Site Editing (FSE) Outreach program – “Pattern Party”. Announcement post has the testing instructions. You can join in further at #fse-outreach-experiment Slack channel.
- Block Theme Switching (8 October 2021)
- 5.8.1 release social – in review
- Promote opportunity to submit questions and concerns on FSE in relation to 5.9. Details at this Github issue.
- Feels like a pivotal time to flush out questions/concerns and get a sense of remaining points of confusion/anxiety/etc – Submit your questions for Full Site Editing by 27 October 2021. Read this post for more details.
- There is a draft of the October Meetup Organizer newsletter where we can add our updates.
- We are going to set a static monthly schedule for the MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Organizer newsletter. Marketing items for the newsletter will be due each month on the 11th. These can be sent as a bulleted list to @harishanker or @EidolonNight.
- For sharing: the published Month in WordPress for September 2021
- For information: Updated guidelines for in-person WordCamps
- There is a new workflow for reporting issues, using a GitHub Repository.
- You can get more details in the announcement.
- We hope to do a collaboration session on this with Documentation, in response to requests from new contributors.
- If you are interested in helping set up this collaboration, please let the team know in the main #marketing channel in Slack.
4d) Polyglot-related marketing
- A draft of the first Polyglots newsletter is ready, aiming to publish on Friday, 15 October 2021 [Now published]. There is a request for review. This has been added to the marketing GitHub rolling tasks board.
- Volunteers are needed to support WordPress Translation Day 2021 organizers editing and subtitling videos. Please contact @lmurillom or @webcommsat if you are able to help. Thanks to Larissa, @pooja and Femy who have volunteered to help so far. Erica will be able to subtitle some at the end of October.
- Sign-up for the new Polyglots Monthly Newsletter, which will be published on the 15th of each month. Please share in your networks.
- We are putting together a schedule with Erica Varlese for polyglots newsletter review and will update these on GitHub into the Macro card for the Polyglot Monthly Newsletter.
- If you would like to regularly work on this task, please do let @nalininonstopnewsuk know in the main #marketing slack channel.
4e) Training team updates for marcomms
Update via: @azhiyadev
- Request for feedback, wordsmithing, and elevating/amplifying the content: A Dedicated Volunteer Program for the Training Team – this is similar to Community Team’s deputies, but specific to the needs of LearnWP.
- Proposal: Ensuring high-quality video contributions to Learn WordPress – who can create courses, record well produced and high quality videos? – this has now closed and last week’s collaboration is being summarized.
- Proposal: Learner achievements on profiles – feedback requested from individual learners and employers who may review WordPress.org profiles of job applicants. There will be an update soon on what the deadline for this is.
5. Collaboration / Discussion
Tasks: Reaching extenders: test PHPPHP PHP (recursive acronym for PHP: Hypertext Preprocessor) is a widely-used open source general-purpose scripting language that is especially suited for web development and can be embedded into HTML. http://php.net/manual/en/intro-whatis.php. changes. Thanks to @vimes1984 @webcommsat and @marybaum for preparing this collaboration. We will be discussing how to best help extenders make their test suites compatible with the modernization of the WordPress Core PHP Test Suites and drafting potential communications/ social copy.
The link to the document can be found in this slack thread.
Information shared by @vimes1984:
- a “unit test” is what developers use to test there codes in an automated way
- an “extender” broadly speaking refers to people who extend WordPress functionality by developing plugins / themes
- to collaborate you need to go to the doc and remove “DELETE THIS TEXT AND FILL IN THIS CELL WITH YOUR IDEA” then put in how you would encourage an extender to unit test OR adopt news standards
6) Any other Marketing Team Business
6a) People of WordPress
- September 2021’s feature on Yordan Soares – please read and continue to share Yordan’s story! Thanks to Abha Thakor (@webcommsat), Larissa Murillo (@lmurillom), Maedah Batool (@maedahbatool), Chloé Bringmann (@cbringmann), and Nalini (@nalininonstopnewsuk) for work on this story. Thank you to Yordan Soares (@yordansoares) for sharing his Contributor Story, and to Josepha Haden (@chanthaboune) and Topher DeRosia (@topher1kenobe) for their support of the series.
- If you have taken up an editorial role in this series, please let us know where you are with your task by replying to this thread.
- If you are having any difficulties, let us know so we can update the schedule.
- If anyone else who is an experienced journalist, copywriter or editor would like to be involved in this series, please get in touch with @webcommsat or reply to this thread.
6b) Social Media Promotions ( #WPTranslationDay, #OnlineWPMeetup)
Thanks as always for following and sharing. Please engage with:
- The weekly #OnlineWPMeetup roundup on LinkedIn
- The post for the FSE Call for Testing (deadline: 13 October 2021)
- Recap of the FSE Pattern Party Hallway Hangouts
- Summary of the Block Theme Switching exploration
- The #OnlineWPMeetup tweets coming out this week on @wordpressevents
- If you can adapt social copy for Facebook, please reply to this thread.
6c) Yoast Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.
- The Marketing and Training teams had a great session at the Yoast Contributor Day focused on Learn WordPress.
- Contributors assisted in preparing social media posts regarding the content on Learn WordPress, and had a great discussion on the support for SEO planning around the content on Learn WordPress.
- Thanks to Yoast for hosting and to everyone that participated: @yvettesonneveld, @webcommsat, @courane01, @azhiyadev, @nalininonstopnewsuk, @vimes1984, @poena, Lotte Janssen, Amy Lees, Sam Alderson, Sabrina Joest.
- Thanks to @azhiyadev for the update and over to @yvettesonneveld for any additional recap and to schedule the follow up on the documents that were started at Yoast Contributor Day.
- @yvettesonneveld mentioned that Yoast Core team will post a recap article, but if you want to get a feel for the vibe, take a look at this tweet.
- Next week’s Marketing Team collaboration, 20 October 2021, will continue the social media promotions on Learn WordPress
6d) Bug Scrub on About page / Help Page
- Join component maintainers @marybaum and @webcommsat for the second bug scrub on the About page / Help Page on Monday at 19:00 UTC in the #core slack channel.
- The Marketing Team’s GitHub issue has the link to the tickets to help Marketing Team members who want to shadow or learn more about bug scrubs and components. https://github.com/wpmarketingteam/Marcomms-WP-Releases/issues/15
7) Diary dates
Update via: @OGlekler
- The Google Calendar with meetings, collaborations and social activities
- If you are using Microsoft Outlook, follow this guide to embed Team’s Calendar in your own
- If you have difficulties or a need to embed our calendar into other tools, please share this and we will try to help
- Upcoming Diary Dates are in this dedicated post.
- For October 2021, the next coffee break is scheduled on 28 October 2021 at 18.30 UTC and will be facilitated by @oglekler and @meher
Next Marketing Meeting
Wednesday 20 Oct 2021, 14:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack.
➤ How to get started?
We have a number of new contributors shadowing at the moment. So please do let us know if you would like some help.
If you were in the Marketing Team meeting and would like some extra help to get started to contribute to the project, contact @maedahbatool and @yvettesonneveld for information on future Contributors Onboarding events.