Notes: Global Marketing meeting, 6 October 2021

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

1. Welcome, introduction

These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

2. Contributors

  1. Attendees Slack Thread
  2. New people and returners to the channel

3. Meeting Notes

A. Last week notes

You will find the latest notes draft in our Notes Document link in this Slack thread for review. Last week’s notes are not available as yet – can someone help cover these? 

A reminder to those who have notes pending to please finish them up as soon as possible and let @lmurillom or @meher know in the main #marketing channel when they’re done.

Rota for drafting notes: 

B. Notes group recruitment

  • Volunteer opportunity: you can contribute to notes for future meetings, please contact @lmurillom and @meher.
  • Please note that the initial draft is needed by Friday 17:00 UTC each week to help with actions and follow-ups that might be needed. 

After every meeting, we add a link to the Slack meeting at the top of the weekly agenda on the P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at (Make Marketing Team blog).

C. GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. 

  • We are moving tasks to this tool, and you can start following them there.  
  • Thanks to everyone who came to the introductory session to GitHub. Further sessions will be announced for October and November.  
  • Let us know if you would like to be involved with the wiki writing we are doing to help contributors.
  • You don’t have to be a developer to get involved. So please volunteer. We also have roles for developers too.

4. Updates relating to other Make Teams

A. CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. (including releases, FSE, GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc., Test)

Update sent from: @annezazu, @hellofromtonya

  • Test Team: We need to help extenders get their test suites compatible with the modernization of the WordPress Core PHPPHP PHP (recursive acronym for PHP: Hypertext Preprocessor) is a widely-used open source general-purpose scripting language that is especially suited for web development and can be embedded into HTML. Test Suites. Why?: The WordPress Core PHP Test Suites have been modernized to the latest PHPUnit versions. There are  impacts to extenders who run their pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the Plugin Directory or can be cost-based plugin from a third-party/theme integration tests on core’s test framework. What the changes mean and step-by-step instructions are available at: Changes to the WordPress Core PHP Test Suite (27 September 2021).  
  • @marybaum helped facilitate this during the meeting to help those unfamiliar with this area of testing.  how can we help extenders find out about this including drafting social media copy. 
  • Volunteer opportunity: help facilitate ideas on this.

B. Community

  • The Month in WordPress for September 2021 is out and thanks to everyone who contributed from the Community, Marketing and other Teams!  
  • MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. newsletter – next deadline for marketing to assist in contributing and editing, 11 October 2021. Action: awaiting the draft document from Community 
  • Read the Updated Guidelines for in-person WordCamps

C. Documentation Team updates

  • New workflow for reporting issues, using a new GitHub Repository.
  • Future action: We hope to do a collaboration session on this with documentation, in response to requests from new contributors. Thank you for the suggestions from last week. Volunteer opportunity: could you help set up this collaboration

D. Polyglot-related marketing

Update via: @evarlese, @webcommsat, @EidolonNight 

D. Training team and LearnWP

Update sent from: @courane01

The Training team are highlighting requests for feedback, wordsmithing, and elevating/amplifying content:

5. Collaboration/Discussion

Facilitators/ support to new contributors: @marybaum, @webcommsat, @yvettesonneveld, @nalininonstopnewsuk, @meher


  1. Proposal for ensuring high quality video contributions to LearnWP. We began work on this task last week and have had some valuable feedback regarding tips to improve your video recording, minimum standard of video quality, and more. The discussion continued in the meeting and rest of the week in the same document. [Update post-meeting: volunteer opportunity – Training requested assistance to summarize this for the P2 blog. A new version of the Google document (without email addresses) will need to be created to link from the summary]
    Action: You can add new comments into the working document (link in this Slack thread) for ensuring high quality video contributions to LearnWP. 
  2. Marketing and Training Team collaboration on wording following the Learn WordPress Needs Assessment
    1. From the learner’s perspective, what on LearnWP could help people in achieving their personal learning goals? Think about how the UXUX UX is an acronym for User Experience - the way the user uses the UI. Think ‘what they are doing’ and less about how they do it. and functionality can assist in this.
    2. From the perspective of employers, hiring individuals and the wider WordPress Community. Consider the vision for site redesign provided by the audit company. Please add any further comments. Suggestions from previous weeks have been sent to the team.
    3. Action/ contribution opportunity: continue adding to the working document (link in this slack thread) on the Learn WordPress Needs Assessment. 
  1. Reaching extenders: test PHP changes. We will be drafting social copy as well as discussing how to best help extenders find out about making their test suites compatible with the modernization of the WordPress Core PHP Test Suites.
    [Contribution opportunity: this collaboration will be continued on 13 October]
    1. Add questions, comments and contribute to the discussion in the working document for Reaching extenders: test PHP changes.

6. Any other Marketing Team business

  1. Social Media Promotions  (#WPDiversity, #WPTranslationDay, #OnlineWPMeetup)

Update from: @lmurillom 


  1. Onboarding Videos 
  • No update on new translations.

Action/ volunteer opportunity: 

  • Volunteers needed to help work on edits needed due to change on Slack.
  1. People of WordPress

Update from: @webcommsat, @meher, @nalininonstopnewsuk

Action/ Volunteer opportunity:

  • Would you like to volunteer to help with the series? This suits people with editorial and article writing experience, or who can help with editing graphics.

  1. Yoast Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus.

Update from: @courane01, @yvettesonneveld, @webcommsat

  • Yoast is organizing a Contributor day this Friday, 8 October 2021 at 8.00am UTC.
  • Marketing, Training, Yoast and any contributors interested will be working on social media posts for the content live on Learn WordPress already, as well as helping to create the workflow when new material publishes.
  • We are preparing the collaboration documents which will be used at Yoast Contributor Day and will update the GitHub tasks. 
  • If you’d like to participate on Friday, please contact @yvettesonneveld

7. Diary dates

Upcoming Diary Dates are in this dedicated post

  • There is a public WordPress Marketing Team calendar you can also subscribe to.
  • If you are using Microsoft Outlook, follow this guide to embed Team’s Calendar in your own 
  • For October 2021, the next coffee break is scheduled on 14 October 2021 at 18.30 UTC and will be facilitated by @yvettesonneveld pluse one additional facilitator.

#marketing-team, #meeting-notes