NOTES: Global Marketing Meeting – 11 August 2021

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

1. Welcome, introduction, new contributors

  1. These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates.
    The meeting discussions on the Marketing team on Slack can be found at this Slack thread
    1. Meeting Agenda:
    2. Meeting led by: @webcommsat @nalininonstopnewsuk @meher
    3. Meeting notes: @meher, @lmurillom and @nalininonstopnewsuk
    4. Follow up actions: projects and actions group 
  2. Attendees Slack Thread

Get involved – starter tasks for new and returning contributors, and those who have pledged to support the team and need assistance to get started.

2. Meeting Notes

A big thanks to everyone for coordinating and editing drafts from past meeting notes which will be up shortly in the P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at As a few people are on personal holidays and others are unwell due to Covid, we are a little behind on finalizing and transferring Notes from google docs and will post updates in the coming weeks.

Thank you to @lmurillom for drafting and publishing last week’s notes and @webcommsat for preparing the agenda with the team and other Make Teams.

A reminder to check the draft notes is circulated at the meeting every week. Please review and check your ID is listed on collaborations that you have actively contributed to. We rely on this to update the final notes and to put them into our charts to show where we need extra contributors, and how we are having an input and impact on the work assigned/requested from other teams.

Rota for drafting notes:


You can volunteer to contribute to notes for future meetings, please contact @lmurillom and @meher. Please note that the initial draft is needed by Friday 17.00 UTC each week to help with actions and follow-ups that might be needed. We are excited to continue to expand our contributors who are helping draft the notes!

3. Action 

@webcommsat asked if anyone else has an action from recent weeks/months to update on, that did not come up later in the agenda under specific make teams. Please do feel free to add your updates in this slack thread.

4. Tasks, Working Groups, and Team Celebration

5.8 Social Media Pack Collaboration

Update from: @meher 

  • Read the social media pack published in this post
  • Thank you to everyone who contributed to this social media pack. The collaboration task is to create an HTMLHTML HTML is an acronym for Hyper Text Markup Language. It is a markup language that is used in the development of web pages and websites. click to share links only for Twitter for each of the social posts mentioned on the pack. More details on this task can be found in this Slack thread.
  • @eidolonnight had some concerns about the click-to-tweet implementation. More details can be found in this Slack thread.
  • @webcommsat mentioned that as with amplification packs, the idea is that people will adapt the text for their networks. In terms of the click to share, this is something we are testing only to see if it can work and easily enable adaptation as there are new features  coming on Twitter and Facebook. More details can be found in this Slack thread.


Other collaboration 

Update from: @webcommsat

Informal Media Monitoring 

Updates from the task group via: @webcommsat

  • It has been suggested that we create a form for this to populate the Google spreadsheet. 
  • More details for this can be found in this Slack thread.
  • @femkreations has volunteered to work on this task.

GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner.

Updates from the task group via: @webcommsat and @meher

  • GitHub WPMarketing homepage link
  • You will see that thanks to the feedback and testing we have updated names of repositories and with GitHub’s new functions it will lend itself even more to taking over the majority of roles of our TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the team uses for example: board that we have been changing due to ongoing changes in the free account. 
  • Thanks for all the reports of cards being deleted, which sadly we have no control over. But the GitHub setup will avoid a lot of this and we have done a lot of testing with those who need to give us information too, especially from CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress..
  • Thank you to @webcommsat and @vimes1984 for having a vision and setting up the WP Marketing Team GitHub. Also thank you to @OGlekler @lmurillom @femkreations @marks99 @tantienhime @nalininonstopnewsuk @vimes1984 and @webcommsat for attending and contributing to the Github meeting during the last week.
  • If you want to join any of the meetings and contribute or shadow someone, all details can be found in our calendar and our main #marketing Slack channel.

Internal actions spreadsheet:

  • continue to use this to help re-find messages on slack and information provided by other teams. If you love spreadsheets and want to help with this, come and join the projects and actions groups. Volunteers needed: two of our previous contributors are currently not able to give time due to the pandemic, and we would appreciate an extra hand as we work on how this integrates with how we use GitHub.
    More info and links at


  • We will be running live walkthroughs of GitHub starting next week and looking for volunteers to help write wiki content to help those less familiar with GitHub and aimed at specific tasks. 
  • We know from our tests that this proved to be more effective in helping people use and update the tasks rather than generic help information. 
  • Can you help with this? Please let us know in this Slack thread.

Social Promotions

Update from the task group via: @lmurillom


E) Any marketing and communications related updates from Core, Community, Polyglots, Training

Core team

Please share this later call on Full Site Editing. Thanks to @annezazu for highlighting.

Training Team 

Updates from the Training Team Reps via: @courane01

  • Who can Learn help – think of it like our audience/user type/customer avatarAvatar An avatar is an image or illustration that specifically refers to a character that represents an online user. It’s usually a square box that appears next to the user’s name.
  • We’d like to collaborate with marketing around the keywords for lesson plans. These plans will form the basis of other media content on the site. Each month we’ll have several new lessons. Ideally SEO research should be done in advance. Ex: Query loop lesson plan – what keywords are people using for this functionality? And GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. has renamed this already I think, so I’d expect the new name in 5.9.
  • Content audit plugin request – did we want to finish how that proposal is drafted?  Target audience: any devs (ideally existing dev teams) to help build this out. We met about this roughly a month ago – before the revision tool preview.
  • We’ve got an upcoming work day for captioning all the videos on Learn for accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). ( Would you like to help promote that?
  • The UX audit survey closes on the 13th.
  • APAC training team parallel meeting survey – likely starting this meeting next week
  • More details on the SEO phrases for Lesson plans can be found in this Slack thread.

Polyglots TeamPolyglots Team Polyglots Team is a group of multilingual translators who work on translating plugins, themes, documentation, and front-facing marketing copy. & WPTD Team/ WordPress Translation Day 2021

Update from: @meher and @webtechpooja

Community Team/ Diverse Speaker Training Team Promotions

Update from: @nalininonstopnewsuk 

  • Please be part of that, and you can start by retweeting and resharing #WPDiversity WordCamp Facebook, WordCamp Twitter Post and LinkedIn
  • WPDiversity Allyship event on 19 August 2021
  • Please book to attend if you are a WordPress event organizer. You do not need any pre-existing knowledge. It is an important part of the project. 
  • Real inclusion does not happen by accident or automatically, and there are so many ways it can make a difference.
  • Thank you to @jillbinder @nalininonstopnewsuk, @webcommsat and @lmurillom who have worked on the Diversity update.


  • If you have questions about the event as a prospective attendee after reading the Community post and the event page, please let @jillbinder know. 
  • If this is an area you are interested in supporting, please contact @nalininonstopnewsuk in the Slack channel or on the p2 blog post. 

Community Team-led/ MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. Newsletter

Update from: @nalininonstopnewsuk  


Marketing Team/ People of WordPress deadlines

Update from task group via: @meher

A lot of people had volunteered for this task but we have not heard back from everyone. We do understand that there may have been job changes including outside the sector, impact from the pandemic, work crises or family demands. We appreciate letting the team know on tasks please and we will try and support anyone needing extra assistance on the task. We wish everyone well and hope they are safe.


  • We need volunteers for this task. If you have experience in writing and editing and can help us catch up, please do let us know in this thread or in coming weeks in the marketing channel on slack. Experienced copy-editor and image editing help will be particularly appreciated.

5. Any other business

A) Visual indicator for skills required for tasks

Anna: can we create or use an emoji to add to each task update on slack to show what skill levels were needed. This could work like the idea proposed for GitHub tooI and what was done by the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe contributor team this year.

Contributors needed to help create this working with the contributor ladder.

Contributors needed to help further with the GitHub board being developed and tested.

B) Returning more to pre-covid information provision for weekly meetings

Changes the team made in response to feedback and requests for help:

  • adding more info into our slack meetings in response to requests for this so that people can contribute async due to timezone issues made more difficult with home and work changes caused by the pandemic and lockdowns/ self-isolating
  • this also means that it can take a lot longer to run through the meetings
  • Solution proposed: we have piloted adding a lot more of the info into the agendas on the blog site and, where possible, asking task updates to add to the google doc ahead of the meeting. This also reduces any pressure people feel to type or dictate fast during the meeting. We would like to try and return to meetings completing within the hour and any big collaboration moved to the end of the meeting making it easier for people joining from other teams. Further details in meeting slack
    Feedback requested on solution: if this causes anyone a difficulty or if particular information would still be useful during the meeting.

4. Forthcoming Diary Dates

If you need accessibility or language support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel on Slack. We will try and find ways to help. We are keen to continue to try and help and promote inclusion and diversity in the team.

Upcoming Diary Dates are in this dedicated post

A reminder about our Google Calendar with meetings, collaborations and social activities.