Olga Gleckler 10:17 am on July 6, 2021
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Notes: Global Marketing Team Meeting, 30 June 2021

(updated links post collaboration) 

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

1. Welcome, introduction, new contributors

These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

  1. The meeting discussions on the Marketing team on Slack can be found at this Slack thread
  2. Meeting led by: @webcommsat
  3. Meeting notes: @oglekler
  4. Proofread: @meher
  5. Follow up actions: projects and actions group, task co-ordinators 

Attendees Slack Thread

If you need accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) or language support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel on Slack. We will try and find ways to help. We are keen to continue to try and help and promote inclusion and diversity in the team.

2. Meeting Notes

A big thanks to @lmurillom and others for contributing to drafting, follow ups and actions from last week’s meeting notes. 

Note: Please review and add comments in suggestion mode. These notes will be updated as appropriate.

A reminder to check the draft notes is circulated at the meeting every week. Please review and check your WordPress.org ID is listed on collaborations that you have actively contributed too. 

We rely on this to update the final notes and to put into our charts to show where we need extra contributors, and how we are having an input and impact onto the work assigned/requested from other teams. 

Rota for drafting notes:

Actions

You can volunteer to contribute to notes for future meetings. Please note that the initial draft is needed by Friday 17.00 UTC each week to help with actions and follow-ups that might be needed. We are excited to continue to expand our contributors who are helping draft the notes!

3. Tasks, Working Groups, and Team Celebration

3.1. WordPress 5.8 release

Update from: @ chanthaboune

  • a lot of testing from the extenders is going to start
  • a lot of communication work will kick off
  • we are about four weeks from the final release
  • Release marketing and communications
    • usual communication work for the release: emailing plugins/themes, writing field guide/dev notes, etc.
    • additional emphasis for this release on social media promotion.
    • Future release marcomms question on designs for marcomms promotions. @ chanthaboune, mentioned that right now there are no designers ready to work to support marcomms but hopefully soon we will have someone dedicated to marketing visuals.
  • @ awarner20 asked, will there eventually be a social posting calendar?
    @ webcommsat shared a background update:
    1. there has been work done on channels jointly with the community, and further work on this identified for 2021
    2. marketing has suggested a calendar approach previously, and agree, this is essential for both planning and amplification
    3. we use a themed calendar for things like Learn WP’s launch identified what was needed for a calendar / planner going forward. We also use a planner for meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. promos etc and have been talking with @Harishanker in community on topics planning we have been working on for meetup newsletters. 

@webcommsat also mentioned that we have access to social media planning tools thanks to the contributors who work in these areas full time and have supported previous collaborations. We will again suggest a calendar and have a template ready for this if the release squad decides they would like to use it.

3.2. Onboarding video

Update from @oglekler

  • We need to recheck the actual steps which are recorded in the video before we will progress further as some members reported that there is a slight change in the onboarding process in regards to Slack on the final steps. 
  • @oglekler will check that it will be possible to decide how this task can be progressed further.

4. Marcomms collaboration

Link to the latest version of About page on Slack.

Link to the document for the collaboration on Slack.

Link to the field guide draft on Slack.

Deadline for collaboration: 14 July 2021. 

Few questions asked during the collaboration:

  1. PluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and theme developers with a sub division  audience including eg written their first theme or plugin to agencies.

More details can be found in this slack thread.

  1. Do you have a background or particular interest in reaching less experienced users of WordPress and those considering moving to using it more?

More details can be found in this slack thread.

  1. Keywords and key phrases research

More details can be found in this slack thread.

  1. Share your excitement about new WordPress features, words spoken from the heart brings more life and engagement than well chousen polished advertising materials.

In this latest release, Josepha is excited about:

  1. the template editing tools and also the widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. editor. 
  2. Template editing tools because it is the framework for WP5.9 when we get full site editing completely out to users. 
  3. The widgets editor because that has been a huge undertaking and will go a long way in helping people feel some comfort and safety around experimenting with blocks.

Find out what other contributors think will be the feature users may need more help to realize its real potential / benefits? More details can be found in this slack conversation.

@webcommsat highlighted:

5. for contributors working on materials for plugin and theme developers, they can start with the developers section on the About Page, with a priority for social post drafting for Facebook length first, and then shorten for Twitter.

6. for people working on the benefits for the inexperienced user, can take the first half of the about page items, under ‘Three essential powerhouses’ and start with the key phrases we can get across to these audiences and ways of making these easier to understand. Document link can be found in this slack thread.

7. If anyone has questions about new features or releases in general, leave them in the document as well. @oglekler: Well prepared answers for questions which may rise among users can turn someone’s bad day into a good one.

5. Forthcoming Diary Dates

Upcoming Diary Dates are in this dedicated post. 

A reminder about our Google Calendar with meetings, collaborations and social activities. 

Next Marketing meeting

Wednesday 7 July 2021, 14:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack.

Does your task need some time in the future agenda? Contact @meher and @webcommsat in the #marketing channel on Slack.

➤ How to get started?

We have a number of new contributors shadowing at the moment. So please do let us know if you would like some help.

If you were in the Marketing Team meeting and would like some extra help to get started to contribute to the project, contact @maedahbatool and @yvettesonneveld for information on future Contributors Onboarding events.

#5-8, #marketing-team, #meeting-notes