Notes: Global Marketing Meeting 10 February 2021

If you are reading these notes on another website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply, help involve you. Thanks

1. Welcome, introduction, new contributors

  1. These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates. 
  1. Attendees Slack Thread
  2. Welcoming new contributors – New Attendees Welcome Thread

Marketing Contributor introductory sessions in 2021 – booking details

@nalininonstopnewsuk has been supporting members and reviewing systems in this area. If anyone has an accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). ( issue or needs some help with using one of the contributor tools, please let us know or include her (@ Nalini on Slack) in your message.

Get involved – starter tasks for new and returning contributors, and those who have pledged to support the team and need assistance to get started

2. Meeting Notes

A big thanks to @yashwardhanrana, @meher, @webcommsat, @oglekler, @lmurillom, for contributing to drafting, follow ups and actions from last week’s meeting notes. Note: Please review and add comments in suggestion mode – link in the Slack. These notes will be updated as appropriate.

A reminder to check the draft notes is circulated at the meeting every week. Please review and check your ID is listed on collaborations that you have actively contributed too. We rely on this to update the final notes and to put into our charts to show where we need extra contributors, and how we are having an input and impact onto the work assigned / requested from other teams. 

Rota for drafting notes:

➤ How can I help?

You can volunteer to contribute to notes for future meetings. Please note that the initial draft is needed by Friday 17.00 UTC each week to help with actions and follow-ups that might be needed. We are super excited that we continue to expand our contributors who are helping draft the notes!

3. Tasks, Working Groups, and Team Celebration

a) Celebrations Thread

This week, the Marketing team has the following achievements to celebrate:  

  • Our starter tasks are being updated this week. You can always find them on this page and we highlight tasks on Mondays in the Slack channel too.  
  • On Thursday 4 February 2021, at 20:00 (8pm) UTC, we had a session exploring keywords related to Learn WordPress in the Marketing Monthly MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area.. Thanks to all who attended on Zoom, audio or in Google Docs. 
  • WordCamp India contributor days took place this past weekend (6-7 Feb 2021). We had two days of significant contribution to Learn WordPress on the marketing table in addition to sessions on Thursday and Friday on Slack and video. Thanks to @meher, @webcommsat, @oglekler, @vimes1984, @nalininonstopnewsuk, @yashwardhanrana and all others involved.  
    • At WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. India, we worked on #LearnWP marketing, onboarded nine new members, added to our strategy and research work on search related to our priority projects, identified translation day promotion opportunities and planning feedback, gathered feedback and data on the contributor orientation tool, Learn WordPress, Meetup promotions, marketing to developers and post release information, and Meetup communications challenges. We had contributors from across the globe who came to work on tasks and support new contributors. It was a pleasure to work alongside other teams and @webtechpooja and @azhiyadev from Training. Particular thanks to @webcommsat for the preparation and project management of our marketing table at contributor events.
  • The first Thursday coffee break of every month is devoted to a marketing and communications topic. If you have an expertise in a particular aspect of theory or practice, and would be interested in sharing your knowledge, please let @webcommsat and @lmurillom know.
  • @megphillips91, @webcommsat and others continue working on a BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. Patterns workshop as part of the post release marketing support for Meetups, for Learn WordPress, and as part of our Questions and Answers for the releases. If your Meetup could benefit from this, let them know.

Social Media Update: Follow and share our weekly highlight of WordPress Meetup events and news on the Marketing team LinkedIn Page. Keep up with the #OnlineWPMeetup, #LearnWP and other announcements on the WordCamp and WordPress Events social channels. Twitter and Facebook accounts.

b) Task Updates and actions

Contributor Support Sessions

Update and next steps from the task group by: @maedahbatool, @yvettesonneveld

  • Session 2 of the “Contribution Made Fun & Easy” series will take place on 16 February 2021 at 14:00 UTC. This time was set to accommodate a wider audience, and separate signup forms for each meeting. 
  • These contributor support sessions are open to those returning to the team and wanting a refresher and to those who have pledged to contribute under Five for the Future.
  • If you are a (relatively) new contributor and would like to learn more about the WordPress project, the tasks our team works on, the tools we use and get some tips on how to make contributing fun and easy, join us for our contributor introduction sessions.

Contributor Onboarding Guides 

Update via: @oglekler and @meher

  • Greek: @herculespekkas is working on this
  • Punjabi: we have a volunteer to find a task group for, thanks @Pavan.
  • Marathi: we have a volunteer for this.  
  • We have new onboarding videos in the playlist on the WordPress Marketing Team channel on YouTube. Thanks to all who have helped create onboarding videos in different languages.  
  • Further actions: If you don’t see your language in this playlist, contact @oglekler to find out how to get started contributing in your own language.

WordPress Internationalization Workshop

Update and actions list via: @megphillips91, @vimes1984, @webcommsat, @meher

  • The meeting took place 10 February 2021 at 14.00 UTC, right before this Global Marketing meeting. You can catch up on the discussion on Slack. Thanks to everyone who came @megphillips91, @nao, @oglekler, @meher, @ugyensupport, and to all those who will be working on this in the later session. @azhiyadev, @evarlese, @courane01 will be especially identifying looking at the lesson plan structure async. Meg will be preparing an area with Olga and others on the WordPress Marketing Team GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. for our further work on this.
  • We explored the key areas we think should be in the lesson plan and the order of those items based on the problem/challenges work that has already been done. This will be further reviewed and tested, and matched to the work on search that has been done. The aim is that the workshop be developed from this lesson plan, so that it all ties in, and serves the needs of all teams involved and what is being asked for.
  • Additional volunteers: If you are experienced in internationalizing strings as a developer or translator, please come and collaborate!

Social Media Posts for Learn WordPress, Online Meetups and #WPDiversity

Update via:  @lmurillom. Actions and volunteer opportunities listed below.

Questions and Answers for 5.7 

  • Research has started
  • Are you a developer who can help with this? We are going to develop and test this with Learn WordPress to help produce a process for collaboration with Training on its Lesson Plans and workshops and as part of our process draft for Josepha. Please let @oglekler know if you can assist.

A request was raised for any further updates on tasks, queries or meetings scheduled. Nothing further was received for the weekly update.

WordPress campaign to encourage those who have pledged to support the marketing team

Update via:  @webcommsat

  • The follow up meeting for this task took place on Tuesday 9 February 2021, 15:00 to 16:00 UTC. Thanks to everyone who came. 
  • There was a high level of cross-team participation on Slack, you can add to the document in Google Drive and provide input before the P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at is published on the weekend. Links to the slack meeting.
  • @carike researched and reported on issues with spam and there was discussion on how to identify and prevent this. @carike will work on a proposal for MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress., and a pre-proposal on Marketing.
  • Questions were raised related to audience breakdown, data on sponsored contributors, filters by hours pledged, and more.
  • @oglekler and @jonoaldersonwp brought up the necessity of setting up a whole onboarding flow, and drip/nurture ecosystem for contributors.
  • @megphillips91 and others talked about potential email changes we could request.

4. Collaborations and Planning

Learn WordPress Collaboration

Task:   We are continuing the work started some weeks ago, exploring keywords related to Learn WordPress. Thanks to all who attended on Zoom, audio or in Google Docs. 

Collaboration document in this link.

There were some great ideas and discussions.


  • We will continue to add to the shared document asynchronously. 
  • If you were not able to participate in the session, please add your name to the document and start contributing!

Collaboration Slack Thread 

5. Forthcoming Diary Dates

If you need accessibility or language support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel on Slack. We are keen to continue to try and help and promote inclusion and diversity in the team.

Upcoming Diary Dates are in this dedicated post

And a reminder about our Google Calendar with meetings, collaborations and social activities

Reminder of global meeting times

Following feedback and surveys, we are changing the Global Marketing meeting time to accommodate as many people as possible.

  • 6 January 2021 to 24 March 2021 inclusive, 15:00 UTC
  • 31 March 2021 until 31st October 2021 inclusive, 14:00 UTC
  • 3 November 2021 until Daylight Saving Time change in Europe, 15:00 UTC

Next Marketing meeting

Wednesday 17 February 2021, 15:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack

➤ How to get started?

If you were in the Marketing Team meeting and would like some extra help to get started to contribute to the project, contact @maedahbatool for information on future Contributors Onboarding events.