Notes: Global Marketing meeting 25 November 2020


These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates. 

Attendees SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at Thread:

Meeting Notes

A big thanks to @meher for contributing to drafting last week’s meeting notes. Note: Please review and add comments in suggestion mode – link in the Slack. These notes will be updated as appropriate.

– 25 Nov: @YashwardhanRana
– 3 Dec: @maedahbatool
– 9 Dec: @lmurillom

➤ How can I help?

You can volunteer to contribute to notes for future meetings. Please note that the initial draft is needed by Friday 17.00 UTC each week to help with actions and follow-ups that might be needed.

Tasks, Working Groups, and Team Celebration

Celebrations Thread

It’s time to celebrate and thank everyone for all their efforts during the last week. We will be highlighting the work done with:

  • Community (virtual handbook, diverse speaker, community external communications)
  • Training
  • Learn WordPress
  • Release Team

Task Updates

WordPress 5.6 Release RC1

Update from coordinating team members: @webcommsat

Huge props to @marybaum, @yvettesonneveld, @webcommsat, @nalininonstopnewsuk, @meher for their contribution towards RC1. Thanks to them and @OGlekler, @lmurillom, @vimes1984, @marks99, @sabrinazeidan, @MegPhillips91, @jellypixel, @MajaLoncar, @herculespekkas, @michelleames, @afshanadiya, @bmcdede for contributing to marketing-related post release materials. 

➤ How can I help? 

  • PRIORITY: draft social media posts to promote the 5.6 release using the information shared on the About Page and the most recent post from the release squads. The Collaboration section earlier in this meeting has the document you can add to until Friday 5pm UTC.
  • Draft social media posts to promote devchat two times 5am and 8pm UTC with the information we have from @thewebprincess. Videos

Update from coordinating team members: @webcommsat

Abha attended the meeting to discuss updates and next steps for joint tasks. If anyone who is also a member of both teams would like to support this co-ordination, please make contact in the Marketing channel on Slack.

Lighting and video set up tips guidance document 

  • The document has been through all its approval and additions. It will be posted on the blog, cross-posted to Marketing and other teams and added to the WPTV Handbook after the next WordPress Release.

Synchronizing audio and video when recording from home tips

Testing of the subtitling auto approach from Pascal

  • @OGlekler is collating the feedback/ further queries for Pascal and WPTV 
  • Pascal will lead a video session to answer further queries next month

Progress on the priority marketing videos on WPTV for subtitling

  • These videos promote WordPress community and how to videos
  • These are being re-reviewed to identify any crossover opportunities with Learn WordPress and Training
  • This links with our new year campaign on subtitling

Additional materials for subtitling for the handbook

  • We continue to work with @rahuldsarker on updating this and revamping it to better use materials from @hanopcan and others, as well as the new tools that are being developed to improve subtitling.

Onboarding Videos

Update from coordinating team members: @oglekler

A new onboarding video has been published in Bulgarian

Link to full playlist of onboarding videos in different languages:

Videos in Progress: Japanese, Arabic and Persian

WordPress Translation Marketing 

Update from co-ordinating team members: @webcommsat and @nalininonstopnewsuk

  • Blog and/or video interviews of polyglots contributors will be taking place in December 2020
  • With @nao and others in the polyglots channel, we are continuing to work on the questions and answers from would-be translators and new contributors, and the personas. We are also talking with @tacoverdo on the personas task
  • Help the polyglots promote the translator research form which is open until 8 December 2020. We are promoting it through multiple channels
  • We are exploring dates for translation mini-events to be held in 2021 and the large-scale polyglot involvement in WCEU

How can I help? 

You can get involved in the following tasks:

  • Persona development
  • Social media promotions pack
  • WPTranslationDay mini-events marcomms pack
  • Interviews
  • Developer webinar
  • Or complete and promote the Translator research form

Learn WordPress

Update from coordinating team members: @webcommsat and @meher

The group has been working with @hlashbrooke, @courane01 and @azhiyadev

A tremendous amount of work from all those contributors who have been involved with supporting both the Learn WordPress working group in Community, the Training Team and the Marketing Team. From working on launch preparation and recruiting help to complete tasks, to drafting and reviewing social media, to writing blog posts.

How can I help? 

  • Transferring the finalized social media posts to the pack and creating a version for GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner.
  • Participating in the promotion schedule
  • Adding to the questions and answers

New & returning contributors sessions

Update from co-ordinating team members: @maedahbatool and @yvettesonneveld.

A dedicated post with the registration form is now available.

We are starting a series of onboarding sessions for new contributors called ‘Contributing Made Fun & Easy’. Join us and discover how to best contribute your talents, get to know the tools we use, and adopt good practices for working remotely and asynchronously. 

At present, this is going to be a four-part series that will take place on a biweekly schedule.

The first session will take place on Tuesday 19 January 2021, at 11:00 UTC.

These training sessions are aimed to help both newcomers and those who would like to get a refresher to get on board with the team and the tasks that are underway. 

The initial session starts off with basics covering details about: 

  • The WordPress project
  • Its Code of Conduct 
  • Getting to know each other
  • How marketing team works and its tasks
  • Setting up your WordPress profile

How can I participate?

Sign-up for the sessions

If you have any questions, do not hesitate to reach out to the following team members through the WordPress Slack Marketing channel: @maedahbatool and @yvettesonneveld


Learn WordPress Promotion Planning

Task: Work on social media posts encouraging people to submit pre-recorded, video workshops. 

Led by:  @webcommsat  
Attendees:  @lmurillom, @courane01, @chaion07, @swetabhsuman8
Slack discussion

5.6 Release social media preparation

Task: Work on completing the social media amplification pack for WordPress 5.6

Led by:  @webcommsat  
Attendees:  @yvettesonneveld, @MegPhillips91, @meher, @webcommsat @maedahbatool, @muzhdekad, @afshanadiya
Slack discussion

Diary Dates

If you need accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). ( or language support to participate in any of our work and meetings, please let one of the team reps know in the Marketing channel on Slack. We are keen to try and help and promote inclusion and diversity in the team.

Wednesday 25 November 2020, 5:00 UTC & 20:00 UTC – Dev Chat Meeting in Global WordPress #Core Slack channel.

Thursday 26 November 2020 – Collaborations and support to community and other teams for the next Month in WordPress, MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. Newsletters and more.

Thursday 26 November 2020, 19:30 UTC – Virtual Coffee Break, Marketing. If you need live captioning to participate, please let @OGlekler or @lmurillom know and we will use a live captioning tool.

Wednesday 2 December, 14:00 UTC – Global Marketing Team Meeting in #marketing Slack channel. Followed by a collaboration session starting at 16:00 led by @webcommsat and @meher.

Wednesday 2 December 2020, 5:00 UTC & 20:00 UTC – Dev Chat in #Core Slack channel

Thursday 3 December 2020, 19:30 UTC – Virtual Coffee Break, Marketing. This will be led by @miker and @harryjackson1221. If you need live captioning to participate, please let @lmurillom or @meher know and we will use a live captioning tool.

Wednesday 16 December 2020, 15:00 UTC – Staying Connected Poetry Event and Results from our Fun Challenge. This will take place after the main global marketing meeting that day.

WordPress 5.6 Release Schedule

  • Tuesday 1 December 2020 – WordPress 5.6 Release CandidateRelease Candidate A beta version of software with the potential to be a final product, which is ready to release unless significant bugs emerge. 2
  • Monday 7 December 2020 – WordPress 5.6 Release dry run
  • Tuesday 8 December 2020 – WordPress 5.6 Release

Next Meeting

Wednesday 2 December 2020, 14:00 UTC in the Marketing Channel on Make WordPress Slack. 

Thank you everyone who has joined, attended, and updated the meeting, or contributed asynchronously in the last few days. 

How to get started?

If you were in the Marketing Team meeting and would like some extra help to get started to contribute to the project, contact @maedahbatool to get information about the next New Contributors Onboarding meeting.