Notes – Global Marketing meeting 12 August 2020

Introduction

Publishing for @lmurillom.
These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. This is part of our diversity and inclusion support within the team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates. 

@mikerbg, @OGlekler, @lmurillom, @swetabhsuman8, @nalininonstopnewsuk, @maedahbatool, @webcommsat, @nullbyte, @antialiasfactory, @MegPhillips91, @harryjackson1221, @Yashwardhanrana, @carike, @vimes1984, @annezazu, @majaloncar

Meeting notes

Each week we have a contributor who has been with us for a while draft notes supported by one of the working groups. This is then worked on further by the wider group from Friday evening and used to plan follow-ups, report back to linked teams, give feedback, and plan actions by the Monday 11am UTC meeting.

We now have a rota of volunteers to help with this initial draft. We are increasingly writing our updates for team meetings in such a way that they make it easier to be used in our new system of notes and actions and simply copied to the draft notes.

A big thanks to @meher for doing last week’s notes. Thanks to @lmurillom for stepping in for this week to cover illness of one of our colleagues.

How can I help?

You can volunteer to help with note-taking for one of the future meetings. We currently have a rota here. Please note that the initial draft is needed by the end of Friday each week.
Action: Contact @lmurillom if you have been in the team for a while and would like to take part with this.

Welcoming New Contributors 

New Attendees welcome thread: https://wordpress.slack.com/archives/C0GKJ7TFA/p1597241415440900 

We have new people on our channel and are happy to welcome @Luis @Asia Ryćko-Bożeńska @Davinder Singh Kainth @Taha D @udit mehra @Trish Brumett @Saad Sharif Ahmed @Venkat .
Action: contact @maedahbatool if you would like some help in getting started and to add your name to the next onboarding event list.

Tasks, Working Groups, and Team Celebration

Celebrations

Let’s give a shout out to the following folks for all their efforts and time which they have invested in getting the work of the team done.

  • @nalininonstopnewsuk, @webcommsat, @lmurillom, and the marketing team were highlighted by the community team for our work on messaging and marketing of the diverse speaker workshops.  
  • With WordPress 5.5 released last night, we have asked for space in September’s MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. newsletter and Month in WordPress for another promotion of the Online Meetup Marketing survey. We are getting a lot of responses from different organizers about how we can help to market their chapter programs and recruit attendees.
  • The amazing number of hours from @OGlekler, @vimes1984, @nullbyte, @annezazu, and @desrosj for working alongside @webcommsat on the Q&As for the 5.5 release. And to all who have contributed and continue to do so. A big shout out to the WordPress Release Squad too and Marcomms team lead by @marybaum and including marketing team members @webcommsat and @yvettesonneveld
  • @webcommsat (@abhanonstopnewsuk on Slack) is mentioned as a Noteworthy Contributor to the WordPress 5.5 release. She is leading a number of the new communications initiatives including the Question and Answer work and is always highlighting our team.
  • @majaloncar for all her support across the onboarding and marketing tasks
  • A lot of meeting organizers have been in touch with the marketing team and thanked us for our efforts in marketing their meetup chapter and continuing to promote the survey to a larger audience.

Task Updates – deadlines in the next six weeks

Onboarding videos 

Update provided by @OGlekler

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Card: https://trello.com/c/JAIWjXWO/637-onboarding-videos-github 

Thanks to @OGlekler for continuing to help progress this ongoing task. 

Waiting to be published:

  • Norweigan@Martin Owren has completed and will be merged this week.
  • Bangla@technocrews made the captions and we are waiting for GTEGeneral Translation Editor General Translation Editor – One of the polyglots team leads in a geographic region https://make.wordpress.org/polyglots/teams/. Further information at https://make.wordpress.org/polyglots/handbook/glossary/#general-translation-editor. to progress
  • Brazilian Portuguese@felipeloureirosantos in progress
  • Italian — in progress
  • Bulgarian —  @mmikov completed the translation, we will check with GTE and then progress.
  • Macedonian –  @Georgij has finished, we will check with GTE and then progress
  • Persian – @antaliasfactory has volunteered for Persian
  • Hindi@rahuldsarker has been working hard but facing some technical issues with rendering the onboarding video, which is being looked at with his colleagues from WordPress.tv. Hopefully, we should get the video out soon.  

How can I help?

If you have a strong presenting voice and can help with doing voiceovers and liaise with your local GTE on translated captions for these screen recording videos, please contact @webcommsat, @OGlekler, or @marks99

Online Meetups Marketing Survey and Social Promos

  1. Survey update provided by @meher  

Trello Card:  https://trello.com/c/oP3Sj8N1 

  • With the focus on WordPress 5.5 released last night, @webcommsat has asked for space in both the September 2020 Meetup newsletter and Month in WordPress for another promotion of the survey.
  • We continue to promote the survey to help the meetup chapters for their events. We have received considerable informal feedback and useful questions relating to promotion opportunities.
  • If you are a Meetup organizer, please fill in our survey to help us help you in your marketing: https://docs.google.com/forms/u/1/d/e/1FAIpQLSc_dzMWFmK7QG_wPp-usOEME7r2ojpR4ScGO3D8jgW9flJurA/viewform 

2. Social media promotion update provided by @lmurillom

Trello Card: https://trello.com/c/JAIWjXWO/637-onboarding-videos-github 

  • #OnlineWPMeetup Social promos are currently updated but in danger of falling behind. We are actively recruiting contributors for this task.

How can I help?

HelpHub Recategorization

Update provided by @mikerbg (@miker on Slack)

Trello Card: https://trello.com/c/4jA1zpyB 

  • We had productive collaborations the past two weeks and spent some time looking at how this can impact the strategic SEO for WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/.
  • We have a target of Friday, August 14, to provide consolidated feedback to the HelpHub team. @mikerbg is currently working on that feedback and will share it with the rest of the marketing team soon.

How can I help?

  • If you have feedback, please feel free to contribute to either this Slack thread or as comments on the Trello card or documents (linked on the card).

Diverse Speakers Workshops

Update provided by @Nalini (@nalininonstopnewsuk on Slack), @webcommsat (@abhanonstopnewsuk on Slack) 

Trello Card: https://trello.com/c/eNghs0YZ 

We have been working for weeks with the Diversity Speaker Outreach program led by @jillbinder, helping create and execute a marketing plan to promote the Speaker Training in August and September 2020.  

  • With the demands of 5.5 release on many of our working groups (thank you to everyone who has worked so hard for weeks from the team and wider), we have some tight deadlines for next week’s events.
  • We are measuring how effective the marketing team is able to be in amplifying and targeting messages.

How can I help?

We need people who are familiar with writing social media for organizations to help and we have some tight deadlines.

Are you experienced at writing social media messages for organizations or campaigns? Come and collaborate on the next batch of social media draft posts. If you can help let @webcommsat  (@abhanonstopnewsuk on Slack) know.

You can also help by amplifying social media promotions. Search #WPDiversity on the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. on Twitter, WordCamp Facebook, and Make WordPress Marketing Team on LinkedIn, and share the messages.

WordPress 5.5 Release Q&As and Promos

Update provided by @meher, @webcommsat 

Trello Card: https://trello.com/c/v5cveanV 

We are working on a pilot project to support the WordPress 5.5 Release. We’ve brought together questions from developer feedback and answered them in a document for each significant feature to be introduced in the WordPress 5.5 release.

  • A big round of applause for all the hard work done by @webcommsat (@abhanonstopnewsuk on Slack), @nullbyte, @vimes1984, @OGlekler, @lmurillom and all the others who have contributed in getting the Q&As for 5.5.
  • The Q&As for Devs are at the final fact-checking stage.
  • We are now working as a priority on 5.5 Q&As for nontech users
  • The Meetup promotions about 5.5 include slides which we are working on. 

How can I help?

  • We need researchers, devs, marketers, communicators to collaborate on the 5.5 Q&As for nontech users. Please reach out to @webcommsat (@abhanonstopnewsuk on Slack) or @OGlekler if you’d like to help.
  • The Meetup promotions regarding the 5.5 release include slides we have been asked for. If anyone else is able to help with this, please reach out to @webcommsat (@abhanonstopnewsuk on Slack) as soon as possible.

Staying Connected events and activities

New shared calendar update: from @webcommsat and @oglekler

Updates on socials from @meher and @nalininonstopnewsuk

  1. Entries for the Poetry Challenge are open. Closing date 31 August 2020, 17:00 UTC. 
  2. We have a Coffee Break on Thursday 20 August 2020, at 19:30 UTC.
  3. Fun social quiz on Wednesday 26 August 2020, 15:30 UTC organized by @majaloncar 
  4. Other dates in the agenda are at https://wp.me/p72A3H-HX 

How can I participate?

  • To find out more about our social activities join the Marketing Channel on Make WordPress Slack.

Collaborations

Diverse Speaker Workshops

Presenter for social media training session: @webcommsat (@abhanonsteopnewsuk on Slack)

Trello Card: https://trello.com/c/eNghs0YZ 

Participants: @OGlekler, @MegPhilips91, @lmurillom, @webcommsat, @Nalini, @meher
Task:  We’re working with the Diversity Speaker Outreach program, helping create and execute a marketing plan to promote the Speaker Training in August and September 2020.  We have some tight deadlines for next week’s events and need to finalize the social media messages.

How can I help?

  • We need people who are familiar with writing social media for organizations to help and we have some tight deadlines. If you can help let @webcommsat  (@abhanonstopnewsuk on Slack) know.
  • You can also help by amplifying social media promotions. Search #WPDiversity on the WordCamp on Twitter, WordCamp Facebook, and Make WordPress Marketing Team on LinkedIn, and share the messages.

Collaboration on 5.5 Q&As 

Presenter: @webcommsat (@abhanonstopnewsuk on Slack)

Trello Card: https://trello.com/c/v5cveanV  

Participants: @OGlekler, @MegPhilips91, @lmurillom, @webcommsat, @Nalini, @meher

We have a collaboration focusing on Q&As for 5.5 at 15.15 UTC.

Task: We are working on a pilot project to support the WordPress 5.5 Release. We have brought together questions from developer feedback and answered them in a document, and are now looking towards the non-tech end-user Q&As.

  • We are formatting the non-tech user Q&As and linking out to the corresponding final Dev Q&A document.   
  • @OGlekler will co-lead the segmenting the Marketing contributor base, in order to determine how many Devs we have, and specifically what kind of WordPress development they specialize in. This will help us in all upcoming marketing collaborations where Dev input is needed.
  • We need to work on the presentation on 5.5 for Meetups, adding a few items to Nemanja’s PowerPoint, and learning about what other information the Meetups need. Task co-ordinator: @vimes1984

How can I help?

  • We need researchers, devs, marketers, communicators to collaborate on the 5.5 Q&As for non-tech users. Please reach out to @webcommsat (@abhanonstopnewsuk on Slack) or @OGlekler if you would like to help.
  • The Meetup promotions regarding the 5.5 release include slides wHi hi have been requested. If anyone is able to help with this, please reach out to @webcommsat (@abhanonstopnewsuk on Slack) or @OGlekler as soon as possible.

Translation Day Mini Event – dzo

Briefing by: @ugyensupport (@Ugyen on Slack)

Participants: @OGlekler, @MegPhilips91, @lmurillom, @webcommsat, @Nalininonstopnewsuk, @meher

Task:

  • @ugyensupport is organizing the mini translation day for the Dzongkha language, locale “dzo”, aiming for it to be in September, but the date to be confirmed.
  • It would be in two parts: 1 hour on a Zoom meeting and 2 hours collaborating on Slack.  
  • For the Dzongkha language, @ugyensupport will find a volunteer to translate, record voice, and merge with the original onboarding video for Slack and Make WordPress. @OGlekler will be available to give guidance on this.
  • We cannot use Translation day graphics to avoid confusion. Instead, we will use graphics that were produced for the Italian mini-event.
  • @MegPhillips91, @lmurillom, @OGlekler, @webcommsat will work on delivering the marketing pack for this event and linking it with other events on the day. Abha is liaising with @nao in Polyglots.
  • @ugyensupport needs to present certain information to be specified additionally before the event and identify new and experienced contributors for interviews(men and women). 
  • @rahuldsarker is planning to have a similar event in India at the same time. This will help to get more impact on social media.
  • Note 1: We need to plan ahead, if we are going to have a 24 hour Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. in the autumn/ winter, there may be a second translation event promotion to support the Polyglots teamPolyglots Team Polyglots Team is a group of multilingual translators who work on translating plugins, themes, documentation, and front-facing marketing copy. https://make.wordpress.org/polyglots/teams/.
  • Note 2: The marketing team does not handle support for Sponsorships for these events. 

How can I help?

Next meeting

Wednesday 19 August 2020, 2pm UTC, in the Marketing Channel on Make WordPress Slack. Please check the diary dates for the coming week.

Thank you everyone who has joined, attended, and updated the meeting, or contributed asynchronously in the last few days. 

If you were in the Marketing Team meeting and are unsure of how to get started to contribute to the project, contact @maedahbatool to add your name for the next New Contributors Onboarding meeting, likely to be in mid-September 2020.