Notes: Global Marketing Team Meeting 29 July 2020

Published for: @lmurillom and notes group

Introduction

These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks after the meeting and send your updates. 

@webcommsat, @maedahbatool, @technocrews, @oglekler, @mikerbg, @meher, @elizabethanu, @lmurillom@nullbyte, @harryjackson1221, @nalininonstopnewsuk @vimes1984 @collinsmbaka @yashwardhanrana, @swetabhsuman8, @yvettesonneveld (preparation for this meeting and async), @antialiasfactory

Meeting notes

Each week we have a contributor who has been with us for a while draft notes supported by one of the working group. This is then worked on further by the wider group by Saturday morning and used to plan follow-ups, report back to linked teams, give feedback and plan actions by the Monday 11am UTC meeting.

We now have a rota of volunteers to help with this initial draft. We are increasingly writing our updates for team meetings in such a way that they make it easier to be used in our new system of notes and actions, and help with async contribution to be more inclusive of other timezones and working / family timings.

The meeting was asked to review the notes from the previous week in the Google doc.

How can I help?

You can volunteer to be a note taker for one of further meetings. Please note that the initial draft is needed by the end of Friday each week.

Welcoming New Contributors 

New Attendees Welcome Thread: https://wordpress.slack.com/archives/C0GKJ7TFA/p1596032055088400 

We have new people on our channel and are happy to welcome @collinsmbaka @khushbu1983 fromocumentation and @alexmedick, @ElizabethAnu and @yui.

And welcome to our visitors who are working with us on WordPress version 5.5 including @annezazu, @Milana_cap, @ziontrooper and @estelaris

Tasks, Working Groups, and Team Celebration

Celebrations

Led by: @lmurillom and @yvettesonneveld

Let’s give a huge shout out to the following folks for all their efforts and time which they have invested in getting the work of the team done.

  • Thanks to @lmurillom @meher and @OGlekler for helping @webcommsat with the meeting flow and preparations.
  • Thanks to @OGlekler for supporting many of the tasks and actions for this meeting.
  • Thanks to @webcommsat for giving her ongoing project management background to helping us restructure the board and to @nalininonstopnewsuk, @OGlekler, @meher and @lmurillom who will be working further with her on the systems.
  • Thanks to @vimes1984, @lmurillom and @webcommsat for notes from the task meetings during the week.
  • Thanks to @maedahbatool, @collinsmbaka and @lmurillom for their contributions drafting the notes and actions this week.
  • Ongoing thanks to @NaliniNonStopNewsUK for working on some of our accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) areas

Onboarding Videos 

Update provided by @oglekler
TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card: https://trello.com/c/JAIWjXWO/637-onboarding-videos-github 

The editing and synchronising work for these videos is tremendous and a big star of the week goes to @OGlekler for her patience, good spirits and endurance with getting these to the finish line. Thanks also to @webcommstat and @marks99 for their work editing these.

Published this week on YouTube and will be added to the GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ WordPress Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. Handbook. Thanks to contributors for recording voiceovers and to @OGlekler for editing and synchronizing the videos.

How can I help?

If you are experienced at translating from English into your native language and have presentation skills, we would like your help. We are particularly looking for volunteers for Japanese and Mandarin (Standard Chinese), contact @oglekler, @lmurillom or @marks99 (@macgraphic on Slack) for details. 

Online Meetups and Marketing Survey

Update provided by @meher  
Trello card:  https://trello.com/c/oP3Sj8N1

WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. organizers could use a hand with organizing, facilitating and promoting online gatherings. A team of contributors created a survey, and we’d love your help getting it out to these organisers.  

  • Thanks to @webcommsat for sharing the survey at the Italian mini-WordPress Translation Day, and planning with the community team on including it in their promotions.
  • Thanks to @lmurillom for keeping the Meetup marketing spreadsheet updated. We do have a few marketing team members who have volunteered in the past to help keep the sheet updated and it would be so helpful if you continue to be involved with the task. 

How can I help?

Diverse Speaker Training  Workshops

Update provided by: @webcommsat 
Trello card: https://trello.com/c/eNghs0YZ 

We’ve been working on an ongoing marketing plan that can be put in place and creating the materials needed to put the plan into action.

@webcommsat has included promotions for this week’s workshop on the WordCamp Twitter and Facebook, and the Make WordPress Marketing LinkedIn. Please promote these to your networks. Some examples from the social media pack are above.

We’re monitoring the use of the social media pack for these events, and want to encourage a wider take-up for promotions from the marketing team.

Thanks to everyone who came along to the meeting and worked on drafts for the posts including @lmurillom, @meher, @OGlekler, @afshanadiya , @SwetabhSuman8 , @MegPhillips91

@jillbinder, who leads the diverse speaker training group based in Community, said they have had a lot more sign-ups for the workshops since the WordCamp and other targeted marketing promotions. From our analysis, the majority of the success has come from the WordCamp promotions @webcommsat gave thanks to @angelasjin for her help in enabling this and to the targeting of communities and influencers (thanks to @Nalini and @meher for their considerable efforts here too).

We will be focusing on getting wider members of the Marketing team to make greater use of the social media packs. The packs are also available to the Diverse Speaker Training team to use.

@webcommsat, @Nalininonstopnewsuk and @lmurillom will be exploring the search terms more and some of the queries we have had back from community members.  

How can I help?

If you have a strong interest in promoting diversity, please join this working group’s next meeting in Slack. Additionally, please use the social media pack for these events to help increase the take-up for promotions from the marketing team. This will help to amplify the social media promotion.

All you need to do is search using #WPDiversity on the WordCamp on Twitter, WordCamp Facebook and Make WordPress Marketing Team on LinkedIn, and retweet and like. You can also target the information to Meetups and potential speakers who would benefit from the training.

Updates on the WordPress 5.5 Q&As pilot

Update provided by @webcommsat, @vimes1984 and @nullbyte
Trello card: https://trello.com/c/v5cveanV 

We are currently working on a pilot project to support the WordPress 5.5 Release. We have been bringing together questions from developer feedback and answering them in a document for each significant feature to be introduced in the forthcoming WordPress 5.5 release.

  • The initial drafts and research are being reviewed.
  • We have had discussions with other teams to help further this planning  
  • There has been ongoing project management for delivery and planning of how people can get involved, led by @webcommsat.
  • There was a meeting with the Docs team on planning inclusion in the HelpHub. Thank you to @milana_cap and @estelaris.
  • A big thank you to all who have been working with @webcommsat on this and to @marybaum for her encouragement.

How can I help?

If you would like to get involved and are familiar with WordPress releases or a Dev who could help with this, please reply to this thread on Slack: https://wordpress.slack.com/archives/C0GKJ7TFA/p1596033363112600 

Please be aware that there has already been significant work into the documents in a tight timescale, and we might not be able to include your ideas at this stage. That’s why it’s important to reach out first before you put work into these topics.

HelpHub – Marketing 

Update provided by @webcommsat
Trello card: https://trello.com/c/4jA1zpyB 

Documentation is maintained manually by contributors and is being moved from the old Codex. The structure is 17 years old and the categories that worked 5 or 10 years ago are not necessarily the same that work now. In order to continue with the design of documentation, the Docs team needs to define a new structure that is clear and fulfills the user’s needs. They would like input from Marketing regarding the re-categorization of content and the audience segmentation.

  • This is the task that we will collaborate on during this meeting 
  • Thanks to everyone who attended the meetings and to @estelaris for sharing how we can give ideas

How can I help?

Please reach out to @mikerbg (@miker on Slack) or @lmurillom if you would like to participate in this task.

WordPress Translation Day mini-events

Update provided by @webcommsat
Trello card:  https://trello.com/c/MMAIaiOo 

Celebrating WordPress in Italian, the WPTranslation mini event ran from 9am to 1pm CEST (7am to 11am UTC) on Saturday 25 July 2020. It was run using Zoom and the Italian WordPress Slack. This was the third mini-event under the banner of #WPTranslationDay in 2020.

  • Well done to the Italian Polyglots for a wonderful event.
  • A big shout out to @darkavenger who we have adopted into the marketing team.
  • Thanks too to all the GTEs for their sharing and enthusiasm to work with Marketing and the WordPress Translation Day Team.
  • The social posts shared by the Marketing team members can be found on the WordPress Translation Day social channels.
    • Twitter: TranslateWP
    • Facebook and LinkedIn: WordPress Translation Day
  • Request made for an Italian polyglot in the Marketing team to be involved in marketing from the event and post event stories.
  • The briefing notes will be saved in the ‘Be a Translator’ subfolder in our Contributor Day folder to support future events.

How can I help?

The Italian mini-event has now taken place, but you can always help #WPTranslationDay mini events by following the briefing shared in the Marketing Slack and  retweeting  to your relevant networks or sharing with potential attendees.   

Staying Connected events and activities

  1. Fun video idea by @nalininonstopnewsuk showing the different countries team members are based or come from to promote diversity and cross-cultural sharing.
  2. Online Scavenger Hunt on Saturday 1 August 2020,1.30pm UTC. Thanks to @nalininonstopnewsuk, Laura and @meher for organizing it and  @Majaloncar for allowing us to use her Zoom account.
  3. Next Virtual Coffee Break on Thursday 30 July 2020, 19:30 UTC. 
  4. Other diary dates can be found in this week’s agenda at: https://wp.me/p72A3H-Hx 

How can I participate?

  • Let @meher know as soon as possible if you would like to book a place onthe Online Scavenger Hunt.
  • To find out more about our social activities join Marketing Channel on Make WordPress Slack.

Collaboration on HelpHub

Presenter: @mikerbg (@miker on Slack)
Trello card: https://trello.com/c/4jA1zpyB 

Originally we were going to be discussing our collaboration with the Tide team, but we will be rescheduling that conversation to accommodate the Tide team members. Today, we are discussing the HelpHub task. 

Task: Documentation is being moved from the old Codex and the categorization of articles that worked 5 or 10 years ago are not necessarily the same that work now. In order to continue with the design of documentation, the Docs team needs to define a new structure that is clear and fulfills the user’s needs. They’d like input from Marketing regarding the re-categorization of content and the audience segmentation.

The links to Google docs and sheets can be found in the Slack meeting itself or through Trello.

How can I help?

Get familiar with the background for this task by checking the following resources.

You are welcome to ask questions on Marketing Team Channel on Make WordPress Slack. You can join work on this project asynchronously, please reach out to @lmurillom or @mikerpbg (@miker on Slack). 

Additional items discussed after the main meeting

  • WP Marketing Videos
    • @webcommsat reported that this task has a lower priority compared to other tasks which have more pressing deadlines, namely ones related to the releases and contributor events. 
    • @OGlekler and @SwetabhSuman8 together with our regular contributors to this task are working on marketing reviews of particular videos which will be featured in content in the next few months. 
    • @OGlekler is creating subtitles for videos which have been prioritised for promotion – contact her to take part. 
    • We need more volunteers to review videos and create drafts for content according to the content plan. 
    • A video instruction session will take place, likely in September, from @PascalCasier in the WordPress.tv team. This will focus on creating subtitles in semi automatic mode to improve our efforts.
      We need volunteers to create the machine generated TTML files for our subtitling work with WPTV.  https://wordpress.slack.com/archives/C0GKJ7TFA/p1594853731012900

If you don’t see your task on these notes, please jump in and let us have an update in the Slack. 

Next meeting

Wednesday 5 August  2020, 2pm UTC, in the Marketing Channel on Make WordPress Slack. Please check the diary dates for the coming week.

Thank you everyone who has joined, attended, and updated the meeting, or contributed asynchronously in the last few days. 

If you want some help getting started in contributing to the marketing team and to add your name to the list for the next New Contributors Onboarding meeting, contact @maedahbatool.