Update May 6, 2024: The Make Marketing blog is temporarily closed to new activity. Current marketing focus and processesare shifting to a new experimental project called WordPress Media Corps. Check out the WordPress Media Corps Initial Roadmap to learn more.
Any marketing contributors wanting to participate or follow along with this new project can join the WP Media Corps site and Slack channel.
Work on the Showcase remains open to contributions, and marketing amplification requests can be made on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/. For any other ideas or discussions unrelated to these contributing areas, you can use this GitHub discussion area.
These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks after the meeting and send your updates.
Each week we have a contributor who has been with us for a while draft notes supported by one of the working group. This is then worked on further by the wider group by Saturday morning and used to plan follow-ups, report back to linked teams, give feedback and plan actions by the Monday 11am UTC meeting.
We now have a rota of volunteers to help with this initial draft. We are increasingly writing our updates for team meetings in such a way that they make it easier to be used in our new system of notes and actions, and help with async contribution to be more inclusive of other timezones and working / family timings.
The meeting was asked to review the notes from the previous week in the Google doc.
How can I help?
You can volunteer to be a note taker for one of further meetings. Please note that the initial draft is needed by the end of Friday each week.
Thanks to @OGlekler for supporting many of the tasks and actions for this meeting.
Thanks to @webcommsat for giving her ongoing project management background to helping us restructure the board and to @nalininonstopnewsuk, @OGlekler, @meher and @lmurillom who will be working further with her on the systems.
Ongoing thanks to @NaliniNonStopNewsUK for working on some of our accessibilityAccessibilityAccessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) areas
The editing and synchronising work for these videos is tremendous and a big star of the week goes to @OGlekler for her patience, good spirits and endurance with getting these to the finish line. Thanks also to @webcommstat and @marks99 for their work editing these.
Published this week on YouTube and will be added to the GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ WordPress Contributor DayContributor DayContributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. Handbook. Thanks to contributors for recording voiceovers and to @OGlekler for editing and synchronizing the videos.
If you are experienced at translating from English into your native language and have presentation skills, we would like your help. We are particularly looking for volunteers for Japanese and Mandarin (Standard Chinese), contact @oglekler, @lmurillom or @marks99 (@macgraphic on Slack) for details.
WordPress MeetupMeetupAll local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. organizers could use a hand with organizing, facilitating and promoting online gatherings. A team of contributors created a survey, and we’d love your help getting it out to these organisers.
Thanks to @webcommsat for sharing the survey at the Italian mini-WordPress Translation Day, and planning with the community team on including it in their promotions.
Thanks to @lmurillom for keeping the Meetup marketing spreadsheet updated. We do have a few marketing team members who have volunteered in the past to help keep the sheet updated and it would be so helpful if you continue to be involved with the task.
How can I help?
If you can help with further promotions of the meetup survey, please let @meher know.
If you don’t have much time or feel you aren’t ready to get involved with other tasks, please collaborate with keeping the Meetup marketing sheet updated. If you have any questions, please reach out to @lmurillom.
We’ve been working on an ongoing marketing plan that can be put in place and creating the materials needed to put the plan into action.
Do you dread public speaking? Even experienced #WordCamp and Meetup speakers can get nervous. Register for the free #WPDiversity workshops starting next week from 28 July 2020, 5-6 pm UTC. Get help overcoming your fears. https://t.co/b1YK7WPlMl#WordPress#WPSpeakers
— WordCamp CentralWordCamp CentralWebsite for all WordCamp activities globally. https://central.wordcamp.org includes a list of upcoming and past camp with links to each. (@wordcampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more.) July 23, 2020
Do you want to speak at #WordCamp but not sure what subject to choose? Join the #WPDiversity for a series of 3 workshops including how to pick a topic for your first talk that people would love to attend. Events begin 28 July 2020, 5-6pm UTC. https://t.co/b1YK7WPlMl#WordPress
Help new speakers from your local community to speak at your #WordPress Meetups. And make your event more diverse and engaging! Learn how in an online workshop from the Diverse Speaker Training team on 18 July 2020, 5-7pm UTC. #WPDiversity#WPSpeakershttps://t.co/7HlRItafM8
@webcommsat has included promotions for this week’s workshop on the WordCamp Twitter and Facebook, and the Make WordPress Marketing LinkedIn. Please promote these to your networks. Some examples from the social media pack are above.
We’re monitoring the use of the social media pack for these events, and want to encourage a wider take-up for promotions from the marketing team.
@jillbinder, who leads the diverse speaker training group based in Community, said they have had a lot more sign-ups for the workshops since the WordCamp and other targeted marketing promotions. From our analysis, the majority of the success has come from the WordCamp promotions @webcommsat gave thanks to @angelasjin for her help in enabling this and to the targeting of communities and influencers (thanks to @Nalini and @meher for their considerable efforts here too).
We will be focusing on getting wider members of the Marketing team to make greater use of the social media packs. The packs are also available to the Diverse Speaker Training team to use.
If you have a strong interest in promoting diversity, please join this working group’s next meeting in Slack. Additionally, please use the social media pack for these events to help increase the take-up for promotions from the marketing team. This will help to amplify the social media promotion.
All you need to do is search using #WPDiversity on the WordCamp on Twitter, WordCamp Facebook and Make WordPress Marketing Team on LinkedIn, and retweet and like. You can also target the information to Meetups and potential speakers who would benefit from the training.
We are currently working on a pilot project to support the WordPress 5.5 Release. We have been bringing together questions from developer feedback and answering them in a document for each significant feature to be introduced in the forthcoming WordPress 5.5 release.
The initial drafts and research are being reviewed.
We have had discussions with other teams to help further this planning
There has been ongoing project management for delivery and planning of how people can get involved, led by @webcommsat.
There was a meeting with the Docs team on planning inclusion in the HelpHub. Thank you to @milana_cap and @estelaris.
A big thank you to all who have been working with @webcommsat on this and to @marybaum for her encouragement.
Please be aware that there has already been significant work into the documents in a tight timescale, and we might not be able to include your ideas at this stage. That’s why it’s important to reach out first before you put work into these topics.
Documentation is maintained manually by contributors and is being moved from the old Codex. The structure is 17 years old and the categories that worked 5 or 10 years ago are not necessarily the same that work now. In order to continue with the design of documentation, the Docs team needs to define a new structure that is clear and fulfills the user’s needs. They would like input from Marketing regarding the re-categorization of content and the audience segmentation.
This is the task that we will collaborate on during this meeting
Thanks to everyone who attended the meetings and to @estelaris for sharing how we can give ideas
How can I help?
Please reach out to @mikerbg (@miker on Slack) or @lmurillom if you would like to participate in this task.
Celebrating WordPress in Italian, the WPTranslation mini event ran from 9am to 1pm CEST (7am to 11am UTC) on Saturday 25 July 2020. It was run using Zoom and the Italian WordPress Slack. This was the third mini-event under the banner of #WPTranslationDay in 2020.
Well done to the Italian Polyglots for a wonderful event.
A big shout out to @darkavenger who we have adopted into the marketing team.
Thanks too to all the GTEs for their sharing and enthusiasm to work with Marketing and the WordPress Translation Day Team.
The social posts shared by the Marketing team members can be found on the WordPress Translation Day social channels.
— WPTranslationDay at #ItalianPolyglots mini-event (@TranslateWP) July 25, 2020
How can I help?
The Italian mini-event has now taken place, but you can always help #WPTranslationDay mini events by following the briefing shared in the Marketing Slack and retweeting to your relevant networks or sharing with potential attendees.
Staying Connected events and activities
Fun video idea by @nalininonstopnewsuk showing the different countries team members are based or come from to promote diversity and cross-cultural sharing.
Online Scavenger Hunt on Saturday 1 August 2020,1.30pm UTC. Thanks to @nalininonstopnewsuk, Laura and @meher for organizing it and @Majaloncar for allowing us to use her Zoom account.
Next Virtual Coffee Break on Thursday 30 July 2020, 19:30 UTC.
Originally we were going to be discussing our collaboration with the Tide team, but we will be rescheduling that conversation to accommodate the Tide team members. Today, we are discussing the HelpHub task.
Task: Documentation is being moved from the old Codex and the categorization of articles that worked 5 or 10 years ago are not necessarily the same that work now. In order to continue with the design of documentation, the Docs team needs to define a new structure that is clear and fulfills the user’s needs. They’d like input from Marketing regarding the re-categorization of content and the audience segmentation.
The links to Google docs and sheets can be found in the Slack meeting itself or through Trello.
How can I help?
Get familiar with the background for this task by checking the following resources.
You are welcome to ask questions on Marketing Team Channel on Make WordPress Slack. You can join work on this project asynchronously, please reach out to @lmurillom or @mikerpbg (@miker on Slack).
Additional items discussed after the main meeting
WP Marketing Videos
@webcommsat reported that this task has a lower priority compared to other tasks which have more pressing deadlines, namely ones related to the releases and contributor events.
@OGlekler and @SwetabhSuman8 together with our regular contributors to this task are working on marketing reviews of particular videos which will be featured in content in the next few months.
@OGlekler is creating subtitles for videos which have been prioritised for promotion – contact her to take part.
We need more volunteers to review videos and create drafts for content according to the content plan.
A video instruction session will take place, likely in September, from @PascalCasier in the WordPress.tv team. This will focus on creating subtitles in semi automatic mode to improve our efforts. We need volunteers to create the machine generated TTML files for our subtitling work with WPTV. https://wordpress.slack.com/archives/C0GKJ7TFA/p1594853731012900
If you don’t see your task on these notes, please jump in and let us have an update in the Slack.
Next meeting
Wednesday 5 August 2020, 2pm UTC, in the Marketing Channel on Make WordPress Slack. Please check the diary dates for the coming week.
Thank you everyone who has joined, attended, and updated the meeting, or contributed asynchronously in the last few days.
If you want some help getting started in contributing to the marketing team and to add your name to the list for the next New Contributors Onboarding meeting, contact @maedahbatool.
