Notes: Global Marketing Team Meeting 15 April 2020


These summary notes focus on key items and actions from the meeting and to assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates.

The meeting discussions on the Marketing team SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at can be found at:

Attended/Participated asynch

Meeting led by: @mikerbg

Meeting notes: @maedahbatool, @yvettesonneveld

Attended: @maedahbatool, @chaion07, @mikerbg, @timbb, @oglekler, @webcommsat, @simonasn, @harryjackson1221, @darls, @yvettesonneveld, @michelleames, @megphillips91, @mta1, @antialiasfactory, @lmurillom, @SatishPatel, @sharaz, @gkibria69, @arnelcus, @thisisyeasin @abdulwahab

Task updates

Contributor Events – Marketing Table, WCEU 2020 Online Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus.

Update provided by @webcommsat

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the team uses for example: card:

The WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe team is working on an online Contributor Day, to be held during the first online WCEU. This online contributor day will take place on 4 June 2020.

How can you help?

  • Onboarding new contributors – if you are an experienced contributor and can help with onboarding new people or those unfamiliar with the tools. To volunteer, please add a note to the Trello card.
  • Editing tutorial videos – Contributors with video editing skills to help us with some of the short videos/screen capture trimming to make it easier for on-boarding. @miker, @megphillips91, @yvettesonneveld, and @arnelcus offered to work on this.
  • Creating screenshots for tutorials – we have been working with WCEU and others on improving documentation to support newer contributors using the tools, E.g., Google Docs, Trello, Slack etc. We’re seeking help from individuals who can gather some specific screenshots and text specific to the Marketing onboarding.

WordPress Online Meetups

Update provided by @webcommsat

Since most in-person events are not permitted in many countries due to the public health emergency, many WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. groups now meet online. We’re working with the Community Team with marketing the WordPress Meetups, interviewing organizers and working on promotions.

Thanks to @meher and @chaion07 who have been working with @webcommsat on this during the last week, and to others who have volunteered.

How can you help?

If you would like to work on this, please contact @webcommsat

Component maintainers document

Thanks to everyone involved. @yvettesonneveld is working on the component maintainers document later this week and we will be finalizing this next week for the CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Team.

Release Leads Document

Thank you to all who have contributedFirst, a huge thanks to everyone who has been contributing and assisting and to @mikerbg for co-ordinating. More research and work will take place this week and feedback has been invited fromSubstantial progress was made, and we’re waiting for additional feedback from the Core Team.

#WPTranslationDay Mini Events

Update provided by @webcommsat

Trello card:

The global WordPress Translation Day usually takes place mid May. With WCEU taking place early June, that was not possible for 2020. There is ongoing work on this event, including encouraging polyglots to work together and smaller scale events. One is this Friday for the French-speaking WordPress community. @webcommsat has been asked to support the community-wide marketing and is also representing the global WordPress Translation Day team. Thanks to @audrasjb and other team members which are co-ordinating the French-language event.

How can you help?

Staying Connected – picture mosaic

Thanks to @webcommsat for this contributor mosaic idea and to @michellefrechette, @macgraphic and other contributors during the virtual coffee breaks this week for exploring ways to do this. The original concept was for a wall of pictures to highlight how contributors are still staying connected, reduce the sense of isolation and show that members are continuing to contribute to the global WordPress project. 

Michelle will be co-ordinating this task. She will create ‘walls’ of 16 photos with messages from contributors. 

How can you help?

  • Create a picture of you at your work station 
  • Optional: hold up a sign that says any of the following
    • Stay
    • Home
    • Healthy
    • Connected
    • Stay Home
    • Save
    • Lives
    • Save Lives
    • Stay Healthy
    • Stay Connected
    • Stop the spread
  • Please send your picture ASAP but before 29 April 2020 deadline. We will get started creating the galleries as soon as we have the first 16 images.
  • Once we have a Marketing example, we will open up the opportunity for other teams to create a similar ‘wall’.

Virtual Coffee Break

Update provided by @miker and @webcommsat

Trello card:

What are they?

Virtual Coffee Breaks are informal virtual sessions held on web conferencing tools. They take place several times a week. If you’re on a limited bandwidth connection, or rather use video for other reasons, you can also connect with audio-only.

Marketing team members can check the latest schedule and join. 


Feedback about the Virtual Coffee Break sessions amidst this global crisis of coronavirus outbreak has been incredibly positive and well-received. Some changes to times have been made to accommodate more timezones. These will be reviewed again at the end of next week.

Thanks to @webcommsat, @yvettesonneveld, @JillianSMaxwell, @timbb, @maedahbatool, @nullbyte, @Meg Phillips, and @Michelle Frechette for working to support this provision. Thanks to everyone who attended. 

How can you help?

If you’re able to help volunteer and are available regularly for one or more of the weekly time slots, and/or if you’re willing to act as the web conference provider using your Zoom Pro account, please contact @webcommsat or @JillianSMaxwell

Developers’ communications Q&A

Update provided by @webcommsat and @Tim Butara

Trello card:

The working group met on 14 April 2020 and included an introduction to newer contributors on writing for the WordPress marketing, background to the project and answering questions. The group has been exploring users’ questions to developers of plugins and themes, and typical communications a developer may want to make available to help users, particularly at this time. 

Marketing team members were asked to share (from their own experience) what questions they typically have when considering or installing a pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the Plugin Directory or can be cost-based plugin from a third-party. The group would continue to work on this during the week and at its next meeting. New contributors with an interest in this area were invited to join (more below).

How can you help?

  • If you would like to be involved in researching and writing this guide, please contact @Tim Butara
  • Please add any additional comments to the document in suggestion mode using the comments boxes.
  • The next meeting of the group will be on Tuesday 21 April 2020 at 2pm UTC.

Collaboration time:

  • A collaboration time took place during the meeting on the Developers’ FAQ task. 
  • A post meeting call explored the Online Meetup marketing tasks and assisted new contributors to the project in ways they could get involved with this stream.

Other topics

Request to post more in the Slack channel and less using Direct Messages 

Update from: @yvettesonneveld

Some Team Reps have been flooded with personal messages. We understand it may be scary to add to the conversation publicly, particularly if you are new to the project. But please scroll through the Slack history. We’re really helpful and inclusive here. Please add to the conversation in the slack Channel and only use direct message for topics that have confidential elements. It may be scary at first, but we promise you it will be fun really soon. Several new contributors confirmed their positive experiences.

Proposed agenda next meeting 

  1. Opening
    • Welcome and attendance
    • Review of notes/ actions from the previous meeting
    • A special welcome to new attendees
    • Quick peek into our daily lives
  2. Updates and actions on working groups from last week
    • Trello and preparation for WCEU Contributor Day 2020
    • Virtual Coffee Break sessions and #WPRecipeShare
    • Online WordPress Meetups
    • Staying Connected Photo Wall 
  3. Collaboration time
    • Online WordPress Meetups and Developers’ FAQs
  4. New Business

If you would like to suggest something for the agenda for this week’s meeting, please contact @yvettesonneveld on Slack.