Global Marketing Team Meeting 26 February 2020 – Notes

Introduction

Background

  • These notes cover key items and actions from the meeting and to assist with asynchronous contribution to the WordPress Global Marketing Team published on its blog.
  • We aim in the longer term to produce a short summary.
  • The current longer document is part of our work to onboard recently joined members and encourage longer term contributing and sustainability.
  • For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. after the meeting and send your updates.
  • Main Marketing meeting on 26 February 2020 on Slack

Meeting led by Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts.: @yvettesonneveld
Summary: @maedahbatool, @webcommsat @yvettesonneveld

Attended: (WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ IDs where advised): @maedahbatool, @JillianSMaxwell, @darls, @yvettesonneveld, @webcommsat, @antialiasfactory, @nullbyte, @gkibria69, @abdulwahab610, @oglekler, @afshanadiya, @megphillips91, @passoniate, @wpfiddlybits, @mta1, @sharaz
New contributors: welcome to @topher1kenobe

Celebration Thread/Successes This Week

Project: People of WordPress series on WordPress.org/news

Update provided by: @yvettesonneveld
Article link: https://wordpress.org/news/2020/02/people-of-wordpress-kori-ashton/

Task: Improving notes, actions, onboarding and workflow

Update provided by: @webcommsat

  • We have spent some weeks working through many of the cards on Trello. This has focused on identifying blockages and difficulties, and finding ways to move them forward as well as opportunities to help marketing team members get involved.
  • Thanks to the team reps for their input into this. Welcome to @JillianSMaxwell who has joined the notes and actions group and is working with @yvettesonneveld, @webcommsat, and @mikerbg on how we can make more use of the tools the whole team can access.
  • Thanks to everyone who has responded and to the other teams that have helped us make progress with tasks and systems.
  • Work has continued on reviewing and implementing feedback and further developing project management and systems to support the Marketing Team in its work. Thanks to @webcommsat, @yvettesonneveld, @mikerbg, @siobhanseija, @harryjackson1221, @jenblogs4u, @maedahbatool, and to previous team reps and other contributors on the wider area of work.
  • The aim of the new notes and actions is to make it:
    • more useful to team members, others in the project, WordCamps and those interested in joining as contributors
    • easier for contributors to join in with the work of the Marketing Team, promote inclusion and reduce barriers caused by different timezones and availability
    • more effective in helping other teams be aware of our work, highlight relevant streams or cards at their meetings, and give input
    • support follow-ups, longer-term planning, and strategic marketing
    • generally make the information more user-friendly.

Actions / opportunity

  • Do you have a skill in the areas above or an idea for how another’s team approach can be adapted for marketing?
  • Could you join the Notes and Actions group? Contact @webcommsat and @yvettesonneveld

Task Updates

Task: Component Maintainers Post on WordPress Marketing

Trello card: https://trello.com/c/H6sis4Az/320-component-maintainers-post
Update provided by: @JillianSMaxwell
Draft component maintainers post

Updates and actions

  • @JillianSMaxwell is working on a first draft using the information from @francina and @mikerbg. Queries have been sent to the task requester, @francina in the CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Team.
  • Input will be added by @MegPhillips91. The marketing edit/review to be done by @mikerbg and @harryjackson1221, before returning it to the Core team.
  • Social media promotion messages to be drafted after Core has approved the post. Social media input – @webcommsat and @afshanadiya.
  • Input opportunities:
    • If anyone else has experience in social media management and could assist on this or other cards, message @webcommsat
    • Component maintainers are welcome to add suggestions to this document either through the Marketing team or when it returns to Core.

Task: Proposal – Content Marketing Strategy

Task lead: @megphillips91
Trello card: https://trello.com/b/0ZCUIw4V/2020-content-marketing 

Updates

  • The working group is working on a charter document and some other items
  • New contributors welcome. Trello board has more details
  • By next week, they hope to bring a first draft of the charter to this meeting which can be read and worked on later by the larger team. Suggestions/feedback welcome in the Proposal – Content Marketing charter draft. Please use comments to add suggestions.

Contributor Events

Updates from: @webcommsat

Updates and how you can get involved

  • We received a good response from people wanting to be involved with contributor events, help new people with on-boarding and language barriers.
  • We are now seeking help with creating a way of mapping language assistance that might be available for particular contributor events which we are involved with.
  • If you are able to help with this or can help another member by being a language buddy, please contact @JillianSMaxwell, @webcommsat and @yvettesonneveld or add to the Trello card.
  • At this time, we really need language buddies who can help marketers when they are first getting started or contributing to a collaborative post.

Discussion continued about different ways marketing team members can help colleagues. If you are interested in helping explore this area within the team, these are some examples of what language buddies within the team could assist with:

  • helping translate major content pieces (e.g., we had some translate the digital citizenship story into German, Portuguese etc. so far. If you would like to translate this, let us know too. We also have a few other articles like this, e.g., the releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. schedule marketing post).
  • be willing to help work alongside other marketing contributors speaking in their native language to overcome any difficulties they are finding with using the tools etc.

Trello Cards for Contributor Events

We post cards to Trello for contributor events that will be having a marketing table and which we and the camp are able to support. If you will be attending a contributor event or are able to help/work on a task virtually or in person on the same day, please add yourself to the Trello card.

Task: Marketing table, WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Geneva Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. 2020 on WP Marketing

Task lead: @webcommsat, @michellebulloch
Trello card
Geneva Contributor Day 2020 link

Updates

  • We are working with WordCamp Geneva, taking place in March, on particular tasks that will be available.
  • POST-MEETING UPDATE, WordCamp Geneva has been postponed from March 2020 until later in the year.

Task: Marketing Table, WCEU 2020 Contributor Day and Contributing Area

Task lead: @webcommsat, @yvettesonneveld
Trello card: https://trello.com/c/1KagUPpT/324-marketing-table-wceu-2020-contributor-day-contributing-area

Updates

  • We have started working on the Marketing Table for Contributor Day, WordCamp Europe 2020 in June. If you have a particular idea or if you could help be a language buddy for on-boarding on the tools we use for marketing, do not hesitate in stepping forward.
  • We appreciate tickets for Contributor Day are not out yet. We will also want to help marketing members meet in smaller groups on the WCEU conference days in the Contributing Areas.
  • For supporting attendees in Persian and Turkish, @antialiasfactory volunteered.

Task: WordCamp Europe Contributor Stories

Update provided by: @webcommsat for WordCamp Europe (WCEU) Contributing Team

Updates

  • The Make WordPress Marketing Team is continuing to work with WordCamp Europe on contributor stories.
  • A call has been put out for WordPress contributors to share their stories of becoming a contributor or their favourite things about it.
  • If you have attended WCEU and would be happy to tell your story, please complete the call for stories by 10 March 2020. https://2020.europe.wordcamp.org/2020/02/15/call-for-contributor-stories/
  • If you have not attended WCEU as yet, you can also tell your story through the Marketing team. We are currently working on a similar form to help you share your contributing journey and will share this after the WCEU call for stories deadline.
  • Your stories of being a contributor will inspire others. We would love to hear from you.

Task: Video, Audio, and Lighting Tips for WordCamp Interviews

Update provided by: @webcommsat
Trello link: https://trello.com/c/5Y0pAgJM/235-blog-video-audio-and-lighting-tips-for-wordcamp-interviews

Updates and next steps

  • This has been further updated. It will now be re-reviewed by the WordPress.tv team after its meeting this week.
  • Thanks to @drbe4t and @wfckeego who have also put a lot of work into this document.
  • If there are any other experienced video or audio people in the marketing team who would like to help with expanding the conclusion in this document and finding photographs for illustration, please add a note to the card or reply to this thread.
  • This post will be published on Marketing and WordPress.tv in the middle of March, and it is hoped a condensed, adapted version will go into the handbook in April 2020.

Plugins and theme development related marketing cards

Update provided by: @webcommsat

Updates and next steps

  • The Marketing Team needs assistance from those who have particular experience or skills in identifying communications issues that may come up for pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and theme developers.
  • We need to develop some easy scenarios to help developers in communication of potential issues and with communicate with users.
  • In the feedback from developers on these areas, it emerged that some difficulties existed on finding good practice / tips on when to communicate, identifying issues for proactive communications, and understanding the kind of scenarios which may need a considered marketing or communications approach.
  • Marketing Team members who have an understanding of plugins and themes needed to help We need to write some scenarios without scaring people, and for each one write some communications info.
  • Thanks to @mta1 for coming onboard to work on this.

Next Meeting

Wednesday 04 March 2020, 15:00 UTC, in the Marketing Channel on Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

Thank you everyone who has joined, attended and updated the meeting, or contributed asynchronously in the last few days.