Global Marketing Team Meeting 19 February 2020

Introduction

These summary notes focus on key items and actions from the meeting and to assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. after the meeting and send your updates.

The fuller meeting discussions can be found on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.: https://wordpress.slack.com/archives/C0GKJ7TFA/p1582124597097000

Meeting led by Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts.: @mikerbg
Summary: @maedahbatool @webcommsat @JillianSMaxwell

Attended: (WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ IDs where advised): @maedahbatool, @mikerbg, @megphillips91, @passionate, @darls, @JillianSMaxwell, @webcommsat, @mta1, @wpfiddlybits, @antialiasfactory, @MatthiasBathke, @gkibria69, @jonoaldersonwp, @abdulwahab610, @pmbaldha, @Ryan B.
New contributors: welcome to @pmbaldha and @Dan Gissane

Task Updates

Task: Organize a Virtual Marketing Table Session for WCAsia

Task lead for Contributing Events marketing group: @webcommsat
Update provided by: @webcommsat

Trello card: https://trello.com/c/ed14v1HD/319-virtual-marketing-table-drop-in-in-support-of-wcasia-contributor-day

Update

A lot of interest has been shown by the community in doing a virtual session on marketing using some of the prepared marketing table materials for WCAsia contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. including developing the language buddies idea.

Some ideas that we propose are:

  • a virtual, informal drop-in marketing session for those who had planned to attend or participating virtually on the marketing table at WCAsia Contributor Day itself
  • holding a virtual session in a couple of weeks/ some months time
  • a session could potentially include anyone who wanted to join from Cebu in the Philippines as they have also had to cancel their WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more.. https://2020.cebu.wordcamp.org/
  • using the Marketing channel slack and our other tools for a virtual session or drop-in
  • target audience: marketing team and people who predominantly contribute to other teams but want to help on particular tasks, eg the language buddies work, sustainability and marketing videos.

Next steps:

  • feedback on what support and participation from within the team and those interested in marketing from other teams. This will help us decide on what could be possible within the timespan
  • potentially use a Doodle poll in addition to Trello and Slack for people to express interest.

Task: Proposed Content Marketing Strategy

Task lead: @megphillips91
Trello card: https://trello.com/b/0ZCUIw4V/2020-content-marketing 

Updates

  • The working group has started working on a formal proposal outlining the major objectives and constraints through a charter process. This Google document will be shared with the full marketing team [date to be set] and finalized into a P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/. blog from the group for wider feedback and comment.
  • Links to scrum stand up documents (updates on the different workstreams that have been set up)
  • Initial thoughts on the charter for this proposal
  • In the next two weeks, the working group proposes to work on the charter document to give all those who would like to participate time to do so asynchronously. When complete, the charter will be shared as a proposal for comments and participation.
  • To add to the Google document, turn on the Suggestion mode and add comments and feedback
  • Thanks to @mikerbg for assisting the working group on defining the objectives through a charter process and to all those who participated.

New Business

Component Maintainers Post on WP Marketing

Trello card: https://trello.com/c/H6sis4Az/320-component-maintainers-post
Update provided by: @mikerbg . Thanks to @francina from the CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. team for the request to marketing and to @webcommsat for setting up the Trello cards.

Updates

  • Received request from the Make Core Team which could be a great opportunity for our technical and development focused contributors. The task will increase the focus on the component maintainer role.
  • Background to Component Maintainers: these are some of the most important roles within the WordPress ecosystem, as they drive new features forward with each releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software.. Without a strong component maintainer, features can struggle to gain traction. This task is aimed to help inform the community on this role.
  • Some of the key things component maintainers do are:
    • triage new tickets related to the component
    • help keep momentum on existing tickets
    • assist in keeping other teams updated on the status of a component during release
    • maintain the roadmap for a component
    • and propose new component features.

Task objectives

  • The main task is to re-write the component maintainer page. Core will be the final reviewer.
  • Direct questions to Core through the Trello card regarding any technical aspects or descriptions which need further clarifying
  • The revised content needs to help raise awareness of this role and aid future recruitment efforts.
  • Create some social content (short tweets and hashtags which could be used to encourage sharing). Though this content may have more limited social media reach, we are trying to include this aspect in future copy plans.

Next steps

  • @JillianSMaxwell and @MegPhillips91 volunteered in the meeting. Anyone else who is interested to collaborate may add their names to the Trello card or speak to @mikerbg
  • A second task has been requested from the Make Core Team. It focuses on writing an initial draft of the Release Focus Lead role, with similar objectives to this first task. This will be discussed at next week’s meeting.

Request to Task leads/ contributors

The group working on notes and actions would really appreciate if you could update your Trello cards or let @webcommsat or @yvettesonneveld know how you are getting on and what help you might need.

We are working towards having an ongoing open list of actions or follow-ups from previous meetings. So please do let us know if there is something from your tasks we could include in this section or would be useful to be a reminder in future meetings. The team reps are here to help support you and do keep in touch with them if you have a difficulty or need particular assistance from others in your task.

We will contact task leads or participants where we are unsure of an action, and really appreciate your replies so we can finalize actions and all work together on next steps. We hope this new system will make it easier for people to get involved and find tasks to use their skills. Thanks everyone for your feedback into this new approach and as we work towards putting it into place.

Next Meeting

Wednesday 26 February 2020, 15:00 UTC, in the Marketing Channel on Make WordPress Slack.

Thank you everyone who has joined, attended and updated the meeting, or contributed asynchronously in the last few days.