Global Marketing Team Notes 5 February 2020


These summary notes focus on key items and actions from the meeting and to assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the team uses for example: after the meeting and send your updates.

The main meeting discussions on the Marketing team Slack can be found at:

Attended ( The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. IDs are listed here): @timbb @maedahbatool @kashifgabol @megphillips91 @fayazgabol @mta1 @JillianSMaxwell @Carike @OGlekler @antialiasfactory @Sukafia @yvettesonneveld @harryjackson1221 @sharaz @abdulwahab610 @webcommsat @siobhanseija @mikerbg

Summary: @JillianMaxwell @webcommsat @yvettesonneveld

WordPress celebrations/ Successes of Past Week in the Marketing team

  • Extending his firm’s involvement in the WordPress community, @timbb shared his office hosted ‘13 WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. LJ’ for the first time. This Meetup is in Ljubljana, Slovenia. 
  • @megphillips91 shared her excitement of attending her first Meetup/ WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. organizer meeting and its planning a charity hackathon in Virginia Beach, USA.
  • Thanks to everyone who has worked on items in the week or for this meeting. As with all tasks covered in our meetings, please do get involved with the different tasks/ working groups by attending the meetings and following the cards.

Task updates

1) Task: Proposal – 2020 Content Marketing. A working group is exploring this.

Task Lead: @Megphillips91
Trello Card: 
Update Provided by: @Carike


  1. @megphillips91 has published a Content Marketing Trello (note this is extenal to the usual task board), link below.
  2. Trello Board: 

Task Updates

Information for notetaker: Summarize any updates from Task Leads that are discussed here:

Task: Proposal 2020 Content Marketing Plan

Task Lead: @megphillips91 
Trello Card:  
Trello Board: 


  1. @megphillips91 hosted a session for the Marketing Team with Cathi Bosco, from the WordPress Governance Project, last week to explore relevant marketing learnings from the project’s work. It explored the stakeholders’ definitions within the WordPress Governance Project and how this information could contribute to stakeholders and buyer persona for marketing purposes. 
  2. Thanks to Meg and Cathi for their time arranging this. These ‘personas’/ stakeholders are a good starting point for marketing. They will need further fleshing out for marketing and link in with the work already started on marketing personas.
    • Notes from this working group meeting can be found via the Trello card. Thanks to everyone who was able to attend or follow asynchronously.
  3. @megphillips91 published a Trello board (link above) for the working group which outlines what it is hoping to accomplish and will bring this together for a future meeting of the Marketing Team. (Date to be scheduled with the Team reps).
  4. @yvettesonneveld highlighted the ongoing collaboration process.
    1. To obtain a go-ahead for this project, a concise proposal is needed first to come back initially to the Marketing team as a whole. Once any further feedback has been incorporated, then it would be shared wider within the community for feedback. @mikerbg gave an example that proposals like these are typically published on relevant (P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at channel to foster an open conversation about it, gather feedback and gain support. An example is the Five for the future, which had wider development and feedback before posting.
    2. To obtain support for initiatives like these, it’s vital we try to use helpful, inclusive language to express opinions. Also we need to keep in mind that many of us are volunteers and do the best we can with what time and resources we have. We come from a wide variety of cultural and lingual backgrounds. Fostering an inclusive, collaborative culture and opportunities to participate are essential. 
    3. As a partial solution to be more inclusive, the working group had highlighted the need for creating multilingual content. @JonoAlderson noted that the infrastructure doesn’t currently support multilingual content for an initial distribution of content.
    4. @yvettesonneveld highlighted is too early in the proposal plan process for discussing multilingual workflows with the polyglots teams. She recommended for now, we need to make we have people on board who have experience with cross-cultural communication. 

Next steps for the task

  1. The working group on the proposed content strategy will draft a concise proposal as discussed in Point 4(1) above. This will come back to the full Marketing Team meeting. A draft will be finalized for the P2 Marketing Blog and cross-promoted on the other teams for further review, adaptation and relevant agreements. 

Task: Contributor Events Marketing

Task Lead: @webcommsat
Trello Board: 
Update provided by: @webcommsat


  1. Many ideas have come in – all are very appreciated. 
  2. Will provide a greater update after the next catch up with @yvettesonneveld and @siobhanseija, and with a number of volunteers who have expressed interest in working on this in the next few months.

Task: Google documents onboarding guide with WordCamp Europe (WCEU) 

Joint task with WCEU
Update provided by
: @webcommsat
Trello card: 


Thanks to everyone who has continued to give input into the Google documents guide and raise further questions. This guide being drafted with WCEU contributing team. We will come back to marketing for further feedback shortly. Please do continue to add your queries in the interim as there were be marketing team specific areas we may want to add for team-onboarding.

Project: Hero Article series on news

Task lead: @yvettesonneveld
Trello board: 
Update provided by: @yvettesonneveld


  • @Ali-WPFiddlyBits will be working on this HeroPress story to get it published by the end of next week.
  • Request for experienced copy editor to double check the copy. 
  • @webcommsat offered to support if needed

New Business

Awareness: WordPress Meetups survey

Task lead: N/A
Trello card: once response received from the community team 
Update provided by: @mikerbg
Survey link: 


  1. The WordPress Meetup survey has been sent out by email to Meetup organizers. It includes questions on what people are looking for with local WordPress Meetups. The survey itself takes approximately three minutes to complete. 
  2. Opportunity to share visibility of this document.
    1. Feedback provided by @webcommsat: this is usually part of the community team’s work and features in the newsletter for Meetups, this month in WordPress and other promotions. @Aditya Kane from the Community Team may be able to share more on the outreach plan for this and if there is anything further they would like marketing’s help for promotion this year. It may be something we can help with promoting in future years and include in our planning. 
  3. Actions: Message sent to the Community team channel and to Aditya Kane. In the interim, marketing team members are encouraged to share the survey with their own Meetup networks.

Next meeting

Wednesday 12 February 2020, 15:00 UTC, in the Marketing Channel SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at

Thank you everyone who has joined, attended and updated the meeting, or contributed asynchronously in the last few days.