Marketing Meeting 2020, January 08

Meeting timestamp on Slack for full notes

Notetaker: aurooba

Attendance

@miker, @Meg Phillips, @OGlekler, @maedahbatool, @harryjackson1221, @Matthias Bathke, @aurooba, @nullbyte, @Michelle Frechette (she/her), @AfshanaDiya, @Megan Geissinger, @Maziar, @Arslan Ahmed, @mta1, @webcommsat

Task Lead Updates

Blog Post: CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Integrates With GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/

Lead: @Meg Phillips

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Link: https://trello.com/c/Yzb6YveV

  • GitHub Bridge: We’ve learned from the team developing this feature that it is not ready for publicity. Therein the project has been put into stasis until we hear back.
  • The Trello board is updated with our progress and the card has been moved into “in progress”. Thank you to @koop for bringing this feature to our attention. I will notify the team when we can publicize the feature.

Diversity Speaker Training Marketing

Lead: @aurooba

Trello Link: https://trello.com/c/eNghs0YZ

  • Progress is still underway! We will soon update probably in the next meeting.

Showcase Redesign MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. Ticket

Lead: @harryjackson1221

Task Lead: https://trello.com/c/wQJwSmfT

  • @harryjackson1221 encouraged everyone to keep putting out as much information about using WordPress as we can.
  • Although it can be frustrating not knowing where content will live, we still need to do everything we can keep growing the WordPress user base. 
  • @Megan Geissinger shared a doodle for breakout meetings for the Showcase.

Collaboration Time: WordPress Resolutions for TwentyTwenty

Lead: @miker

Trello Link: https://trello.com/c/4xuZpTfK

  • During the meeting, everyone worked together to create a draft for the first resolution: “In TwentyTwenty,  I resolve to share my knowledge in a way that is humble and inclusive.” We made good progress on the 3 major takeaway points for the resolution.

New Business

2020 Content Marketing Plan

Trello Link: https://trello.com/c/AxoJHcsM

  • @Meg Phillips shared this article that sparked a lot of that conversation. As a result of the conversation, a lot of people came to the consensus that the Marketing team should create a strategic content marketing plan to create an impact, regain lost market share, and introduce more people to WordPress.
  • @Meg Phillips has volunteered to take lead on this project to create a content marketing plan, a firm set of goals for 2020, and an action plan.