Global Marketing Team Notes – Nov 20, 2019

Meeting timestamp on SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at for full notes

Notetaker: @miker


@miker, @harryjackson1221, @koop, @aurooba, @OGlekler, @dhruvpandya, @Arslan Ahmed, @yvettesonneveld, @nullbyte, @mta1, @webcommsat, @MegPhillips91 @Arslan Ahmed, @darls


  • We were all very happy with the release of 5.3 “Kirk” on Nov 12!
  • @harryjackson1221 reported that the WP Showcase is now completely cleaned up. Every site in the showcase is now verified to still be on WP. 

Main Tasks

Content Creation for main page

We used a substantial portion of our meeting time to work on copy for the “It’s as easy as…” blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. on the bottom of the home page. We collaborated on a version of the copy that is more general. We also added CTAs to encourage exploration of the WP ecosystem.

This content will be submitted shortly via tracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.

Diversity Speaker Training

We have been working to promote the work of the Diversity Speaker Training program led by @aurooba. Work is continuing on this initiative, but the initial response from the community has been very positive! Thanks as well to @webcommsat who has been very active in promoting this initiative a multiple events.

Additional updates will come over the next several weeks.

WordPress Showcase

We have been working on a revamp of the WordPress Showcase in conjunction with both Design and MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress., with @harryjackson1221 leading the Marketing effort. Currently, this team has completed an audit of the existing showcase sites and verified that all remaining are currently running WP.

Next up: We will be setting up a recurring meeting schedule to discuss the showcase. We will also be looking at the submission process for the showcase itself.

WordPress PluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the Plugin Directory or can be cost-based plugin from a third-party Developers: Preparing and preventing Crisis communications

@webcommsat updated on the group working on this initiative from the marketing side. It followed a request for communications steps for developers to respond to security or issues.

This task has had further input from recent contributor events. The feedback has shown there is support for changing the title to a more prevention based approach, which will be done during the editing process. Contributions for an alternative title are invited.
The document has now been sent to specific plugin developers within the community to help with particular queries including from WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Milano this weekend. We are also grateful for the help from members of the Plugin Collectiv (pluginkollektiv).

If there are any other plugin developers in the marketing team who would like to assist in the FAQs part of the document, please post in the marketing channel.

This document is due for publication in January 2020, assuming it can be verified by the other teams within this timescale. Thanks everyone who has been involved from the crisis communications, developer processes and other teams.

WordPress Marketing Contributor Outreach

@webcommsat provided a number of updates from recent contributor days.

Amazing progress on this in the last few months particularly with contributions from the marketing team in the summer and the contributor events during the last six months. Particular progress has been on supporting events where language has caused difficulty for inclusion, translating tasks, and how we can support local events and their local communities virtually. We have continued to work and test models, and with the success of the last round of tests/ feedback at Zurich, Stuttgart and Dublin, a very clear model is developing. We were able to discuss some of this with many of the camps, including Milano about how to progress the Italian speaking community’s interest in some of the tasks and provide materials for Italian-language speakers to be able to participate more easily. This has all been inspiring. We will be arranging to share and talk this further with @francina and @lasacco in coming weeks too.

There has been awesome input and two way dialogue with contributors from the German-speaking, Italian-speaking and some of the Indian contributors, and with the work with WCEU, and I would like to again thank everyone who has followed up on tasks, sent new ideas and given feedback on the Contributor Orientation Tool and general Contribution Day information. The files for the next Contributor event which has asked for marketing input is Milano this weekend. These are being put together with some additions to be confirmed with two task leads. Thanks to @Maziar and all the other marketing contributors who will also be around to help at Milano.

Next steps

We will continue to have meetings in the marketing channel too on this area too. If you are an experienced contributor from another team or have an interest in contributor events planning, do  consider joining this or chatting about how you could be involved. It has been suggested that we have a next meeting before the main marketing one in the first week of December. [post meeting update – 4 Dec 2019, 14:00 UTC will be the next chat]

New Business

@LeBaux posted a request to support, which is an initiative to oppose the sale of the .org TLD to a private equity firm. They requested that WordPress promote this initiative and sign on as a public support.

Currently, the Marketing team is not directly working on this, as this involves a third party and would require higher levels of approval from within the organization. However, @chanthaboune is aware of this initiative and is working on potential ways for WordPress to get involved.

In the interim, contributors will be asked to share the link through social media channels if they wish.