Marketing Team Notes — October 9th, 2019 – Make WordPress.org Marketing

1) Attendance

Meeting Attended By: @maedahbatool, @mikerbg, @harryjackson1221, @yvettesonneveld, @aurooba, @oglekler, @maziar, @dariagogoleva, @yashwardhanrana, @webcommsat

Notes taken by: @maedahbatool

Task Lead: @Miker and @jenblogs4u
TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing.: https://trello.com/c/oxkheE1l/286-wordpress-53-launch-content
Draft:https://docs.google.com/document/d/1PW52syWz1bksFInmgczZA5OKhEGjM2dXGwNA6A5tl-M/edit#

Thanks to @mapk, @chanthaboune, and @francina for reviewing and commenting on the previous draft.
The current draft has two versions at the moment and it looks good.
But version 3 which is right at the top is the most recent one.
There are a lot of comments, to review, and we have been approaching this in a collaborative approach. We welcome all feedback, just please use comments or suggestion mode so we don’t overwrite anybody’s work.
For the 5.3 drafts, there are some comments regarding the Expanded Design Flexibility section in particular.
The request was made to shift this into a list view, and any suggestions and feedback are welcomed.
We are reviewing changes now from the last round of feedback. We will still need at least one more round to review the changes, but that feedback has been coming quickly after sharing new drafts.

Task Lead: @aurooba
Trello: https://trello.com/c/eNghs0YZ/278-diversity-speaker-training-marketing

@aurooba has prepared a draft of a marketing plan and linked to in this doc.
Currently looking for suggestions and/or the go-ahead to start creating some of these items (which will then be up for approval of course).
The task got a go-ahead and the team will start working on it.
@dariagogoleva has volunteered to help with the proceedings.

Task Lead: @harryjackson1221, @mikerbg
Trello: https://trello.com/c/4dthpD4q/296-2019-wcuscd-tasks-organization
Draft: https://docs.google.com/document/d/1QD9LCFEhbTrhCWPcXrzuotRaY6yOgemNGek5XoMKpFc/edit

This project has been started at the request of the team that is developing a Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. workshop for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US 2019.
The goal is to create and plan for multiple levels of tasks that appeal to people of all levels of experience, and that are most likely to be seen through to completion.
@miker and @harryjackson1221 have started a conversation and scheduled some time for Friday at 1400 UTC to have a sub meeting. This allows others to contribute too before we report back to Christina Workman.

In reply to a request from @jeffpaul who will be speaking on the topic of getting started as a contributor at WordCamp US
This will be a lightning talk and therefore the number of suggestions will be limited. He is mostly interested in task types that folks totally new to contributing could realistically achieve.
The general consensus is that marketing is a great way to get involved for individuals without a tech background. Currently, the skill with the least steep learning curve is copy-writing, followed by and editing.

Task Lead: @yvettesonneveld

A conversation with Josepha Haden has uncovered more opportunities for a clear overarching message and direct relation with WordPress and open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL.. This has been hugely helpful and means we can take all the ideas in and pull this together ensuring it is keeping the focus at the center.
Yvette thanked all contributors for their effort and pointed out that collaborative content creation may lead to a result where the end result hardly matches the first drafts. She emphasized that outlining and drafting content is the hardest work.
The deadline is nearing fast and a team of editors is working on final editing.

Wednesday 16 October 2019, 14:00 UTC.

Thanks to everyone who took part in today’s meeting and has worked on tasks during the last week.