Marketing Team Notes — June 26th, 2019

Today’s Meeting

Meeting Attended By: @maedahbatool, @yvettesonneveld, @makewebbetter, @jenblogs4u, @OlgaGleckler, @miker, @harryjackson1221, @RebeccaShultz, @bseekins

Notes Taken By: @maedahbatool

Slack Timestamp

Celebrations/Successes From Last Week

  • @miker — We had the first meeting of our revamped Virginia Beach MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. last night! We had 13 people show up, which is outstanding for a first meeting!
  • @yvettesonneveld — I think we have lots of reasons to celebrate contributors day at WCEU. We had a wonderful brainstorm and came up with lots of thoughts for a well-needed buyer persona. CMO of an enterprise sized business. We also brainstormed some content for this buyer persona. Additionally, we created several pieces of content, processed all case studies to the next stage and did lots of work subtitling videos.

Task Lead Updates

  • @yvettesonneveld — WordPress for Corporate Entities (https://trello.com/c/NLZdbvAH). I’ll digitalize our notes later this week. I needed some time off to rest and recover after the weekend. We’d love your help after that.
  • @harryjackson1221 — Unfortunately, since I was not at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. last week, I have no updates. But a lot of work was done on the Case Studies at CD – Great work guys!
  • @abhanonstopuknews — Lots of work went into preparing for WCEU Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.. @siobhanseija and @yvettesonneveld led the team overall at the event, and let’s give them a big round of applause for that. They will no doubt update the meeting too. We had Marketing team members in other teams too and lots of new people.
  • WCEU will publish a what was achieved at Contributor Day article in the coming two weeks. Siobhan and Yvette, you please send me content for this.
  • The original post on Make Marketing, which was sent to raise awareness and encourage Contributors to the team, can
  • be found at https://make.wordpress.org/marketing/2019/06/14/contribute-to-marketing-at-wceu/
  • The link was emailed to all contributors who had expressed an interest in marketing ahead of the event and appeared on the WCEU website, as well as other Contributor event blogs on Make Marketing.
  • On the marketing areas I led, here is an update:
  • Many interviews were done with WCEU and other teams, and follow up interviews booked.
    The #WCEUPortraits series appears on Twitter, Facebook, and Instagram on the WCEU accounts. Permission was obtained to re-use these for Make Marketing too and most have added quotes, unused, for that purpose.
  • Sponsors document’s additional comments and feedback from sponsors at WCEU, WordCamp London Sponsors Lead, was done. @Breann McDede will be finalizing the work on the day with new Contributor @Hauwa Abashiya in the coming two weeks. All items from the survey to sponsors have now been incorporated. We will take this back to @andreamiddleton in the community to see if she has any further questions and then update the marketing meeting. Excellent work on this from Breann and Hauwa.
  • We also had a number of people working on WPTV and marketing shared items at WCEU including:
  • Encouraging and doing subtitling
  • Identifying marketing videos from WPTV
  • Reviewing and adding to documentation/blog on filming interviews at WordCamps. Will be bringing it back here in a week or two for a second review with the changes.
  • Explored how documentation/guide/ tips on live streaming could be prepared and shared potentially across teams including WordCamp which have experience of this, community, training, marketing, and WPTV. There was a discussion with Rocío Valdivia, in community, for something on this in the WordCamp organizers handbook too as a joint venture with community, marketing, training, WPTV, and WordCamps.
  • I will complete a fuller update on my bits for marketing from WCEU with link to TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card at https://docs.google.com/document/d/1-nIChMJCewns2JBgB55ddLsZs8CLXuvTdV2V9dpRFnA
  • This should help with the minutes too and is easier to follow as you can format and add sections there. I will aim to get this done before the meeting today as I will be traveling later. Look forward to catching up soon and wonderful to have seen so many marketing contributors at WCEU!