The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
Could you help spread the word about WordPress and our amazing community? Join the Marketing table at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe’s Contributor Day on 20 June 2019. You can also work on the many different tasks in the Contributing Area during the main conference days, 21 and 22 June.
In the Marketing Team, we work on research, blog posts, case studies, videos and a variety of other useful content. We have lots of exciting projects planned for this year’s event in June and are looking forward to meeting all the contributors who have booked.
Join the marketing contributors
The team focuses on marketing WordPress and its community to the wider world and internally to other teams within the project. You can get involved in both one-off or longer term tasks highlighting the amazing aspects of this global, open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. platform and its vibrant community.
We will be bringing a selection of these projects to WordCamp Europe’s Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/., which is one of the biggest WordPress contribution events on the planet. Here are just some of the ways you can get involved.
- Subtitling or translating WordCamp talks which promote the community or features of the WordPress platform
- Helping develop the outreach process for gathering case studies of the amazing websites built with WordPress
- If you enjoy filming and have equipment for that, you can work with our reporting team and WordCamp Europe communications to document the great event that is Contributor Day
- And there’s so much more! So come join the marketing table, where you will be able to work on something individually or with others
How can you prepare?
You will not need fancy hardware to join the marketing table at WCEU. For most projects, all you will need is a laptop and a charger.
If you would like to help with filming video interviews, please bring audio and video equipment and a tripod, if you have them. If you want to work on subtitling videos or just need to focus a bit more, you may want to bring headphones.
We use several online tools to work together with WordPressers across the world. If you do not have an existing account, you can save some time by setting up in advance.
- WordPress.org account
- Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. account – you will find the instructions to create a Slack account in the Marketing Handbook.
- Join the WordPress Marketing team on TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. by following the steps in the Handbook.
- Direct message any one of our Team Reps with the email address you use to access Google Drive and we will give you access to the shared folders.
If you would like to know a bit more about the team or familiarize yourself with content creation guidelines, you can find more in the Marketing Team Handbook.
If you would like to learn how we use Trello, discover more at our First Time Here Trello Board, which works like a tutorial.
What we will be working on
There are several projects you can choose to work on during WCEU’s Contributor Day. Just come along to the marketing table and we will help you pick a task or join one of the sub groups.
Showcase Case studies
The WordPress.org Showcase consists of case studies demonstrating a range of great web solutions made with WordPress. We are in the process of redesigning this area of the website, and there’s lots of tasks available. We have a number of case studies ready to be written or adapted to the new format. We’re also looking to create an outreach plan or program to gather new case studies.
WordPress.tv holds thousands of great videos that we would like to use in marketing. To do so, we need to know which videos can be used for what. Also, these videos need subtitling (and you can help!)
So if you would like to help by reviewing videos to see whether they can be used for marketing, subtitle them, or even translate while subtitling them, we want to hear from you. We have videos selected in a number of different languages and this list is growing every week! You don’t need video experience to help with this task, but headphones will be useful to listen to the recordings.
We also have some great tools and videos to show you how easy subtitling can be.
Profiles of WordPress contributors
Working with the awesome WordCamp Europe community and communications teams, we will be continuing our interview series. The wonderful community profiles encourage new joiners, promote diversity and inclusion, and help make connections. They can show people outside the community how open source works and how they can join in.
Our interviews and write-ups can be in written, audio or video form. Help us tell the story of the project and its people.
Document contributor events
We enjoy sharing news and examples from contributor events. WordCamp Europe’s event with more than 500 attendees is an impressive example of what the community does and what it can achieve. Watch this video of contributor day at WordCamp Europe 2018 .
Covering the highlights of the event is an easy task for those getting started or who have journalistic or filmmaking backgrounds. We want to help capture some of the stories about what happens during the day, what teams are working on, and the experiences of attendees. If you enjoy filming and editing videos, this could be a great way to contribute. We will not have equipment for video or audio available, but you would be welcome to bring items you want to use.
Here are a few interviews from our series working with WordCamps:
- Sabrina Zeidan on attending a WordCamp and speaking
- Gary Jones on contributor days
- Speakers and attendees at the first WordCamp Dublin
Improving how we encourage new members
We are constantly trying to improve our induction and onboarding process to help those new to the team. We are interested in suggestions from those new to the community as well as those joining from other Make WordPress teams. We want to continue to make contributing to the marketing team easier and an enjoyable experience. If you can’t join the team at this year’s WordCamp Europe, come along to one of our weekly meetings on Slack.
Read our feature on why you should consider becoming a contributor and hear from a number of others on their journey with WordPress.
Thanks to @siobhanseija and @yvettesonneveld for their contributions to this post and for leading the team at WCEU’s 2019 Contribution Day, and to @webcommsat for her work on the contributor series. Thanks to @harryjackson1221 for his work on the case studies and showcase. We would also like to thank the WordCamp Europe community and communications team for working with us on a number of contributor promotion items during the last year.