Marketing Team Notes – February 13th, 2019

Today’s Meeting

Meeting Attended By: @siobhanseija, @miker, @abhanonstopnewsuk, @dhruvpandya, @katebolin, @newyorkerlaura, @maedahbatool, @meher, @yvettesonneveld, @jenblogs4u, @joostdevalk @jonoalderson

Notes Taken By: @Kate Bolin

Slack Timestamp

Celebration/Achievements in the Last Week

  • @miker — We set a date for the local meetup here in Virginia Beach. It’s sort of slipped in regularity here, but looking forward to having a consistent meeting again.
  • @siobhanseija — In March there’ll be a Contributor day at the Yoast Offices, open to anyone! Should be fun while it spreads the word about contributing. Might inspire others to organize more outside of WordCamps.
  • @newyorkerlaura — Working on the WCUS marketing and communications plan for 2019. New city, new challenges.
  • @abhanonstopnewsuk — @Priscilla Bocage and I had a very productive marketing table at WordCamp Zaragoza working with Contributors in the marketing video series with a simultaneous virtual contribution from other locations and assistance via the marketing slack. Lots of wonderful new suggestions, input on reviews and a test of our updated language tabs to make it easier for non-English speaking countries to participate. Also, some input into case studies and feedback on how local sites can contribute more to this, which we are considering in the Spotlight review.
  • @harryjackson1221 — A full update on the marketing video project is planned for a blog on the whole project to coincide with its first year anniversary later this spring. Thanks to Priscilla for working with me on the preparatory material before the event and for leading the marketing table at Zaragoza. Hanks too for all those who contributed.

Task Lead Updates

New Business

  • @siobhanseija — I have been trying to help move along a project mentioned in a previous design meeting and would like to check if anyone here can help me out. @estelaris has done an awesome job translation this:, into a lot of languages. See:
    Now, we’re unsure where to take this to have it turned into cards. Does anyone know of anyone that initiated this project, or might know anything about it? @jenblogs4u mentioned @sheriebeth before and I have reached out a few weeks ago, but haven’t heard anything back yet.
  • @abhanonstopnewsuk — Update on sustainability ideas for WordCamp. Went to the community meeting and the outcomes are short term. The community would like a blog to encourage other WordCamps to contribute sustainability ideas and share them on the community-events channel too. We have a draft from the sustainability channel on UK Slack, which I will share on the Trello card. If anyone would like to help the marketing team take this blog forward, that would be great.
  • Long term: Writing a section in the handbook on the community on thinking about sustainability for WordCamps. This could be done with the assistance of the marketing team too and then Community would be able to finish adjusting it into the style for the handbook too.
  • @miker — Can you elaborate a bit more on what you mean by sustainability?
  • @abhanonstopnewsuk — Eg. Swag, recycling facilities, disposable cups vs reusable cups @miker.
  • @newyorkerlaura — I’ve been working on sustainable swag ideas for a client. I’d be happy to join this card and contribute.
  • @abhanonstopnewsuk is looking for some help! Help from “anyone on the marketing team who also has experience of working on sponsors negotiations and agreements for WordCamps”.
  • @abhanonstopnewsuk — What can sponsors expect at WordCamps?
  • @Breann McDede and I have worked further on this during the last two weeks. I have raised some queries with the community team to check two facts.
  • Help wanted @siobhanseija — if anyone on the marketing team who also has experience of working on sponsors negotiations and agreements for WordCamps, could they please reply to this thread and we would value their input.
  • Aim: to have this completed for the publication review queue next week.
  • @abhanonstopnewsuk — Will be organising a plugin discussion next week on one of our Trello cards on crisis comms, anyone interested with experience of plugins marketing, please let me know. Will add more to this thread later.