Marketing Team Notes – December 12, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @maedahbatool

Meeting Attended By: @maedahbatool, @siobhanseija, @daveloodts, @gidgey, @miker, @harryjackson1221, Jesse Owens, @gtarafdar@jenblogs4u, @coachbirgit, @abhanonstopnewsuk

Last Week’s Successes

Task Lead Updates

New Business

  • @abhanonstopnewsuk: From WordCamp Milano Contributor Day. @Max has started a draft blog on ‘why someone should contribute to WordPress’. He has had input in from a number of other contributors and some feedback/fact checking has now been received. I am working with him on this and we are setting up the Trello card. We are aiming to have this ready for the first edit by next week’s meeting.
  • @abhanonstopnewsuk: Request from WP&UP Charity if we can promote its mental health campaign in the WordPress community which has started this month with DecemBuddies (@gidgey has been featured already), will have a survey in Jan and the main campaign in February. Some pointers are being drafted and will be shared with marketing if it is felt this is something that can be promoted on Make WordPress Marketing. 
  • @abhanonstopnewsuk: There is a new sustainability channel being set up by WordCamp organizers and with the community. A draft blog submission to get some help from marketing to promote this. There are questions for the community team on the link to use for the channel so that organizers in other countries can access it. Once they have this, a draft submission will be added to a Trello.
  • @daveloodts: I mentioned this idea of an ‘adopt-a-volunteer’-campaign; or ‘sponsor-a-volunteer’ in this post: https://make.wordpress.org/marketing/2018/12/09/why-your-company-should-contribute-to-wordpress/. Don’t know if #marketing is the place to be or #community. I see it as marketing the community.
  • @miker: https://trello.com/c/IkToXlnz/225-wcus-2018-contributor-day-recap. This would be a great opportunity for a new contributor! This card is for a blog post that will highlight the successes from the WCUS contributor day. The community team also publishes what was accomplished. However, I think we should do a marketing post as well. We spoke a lot about the Five for the Future (FFTF) initiative, and posts like this that show what can be accomplished through contributions are important.
  • @miker: I have one other thing to share from WCUS! We had a number of conversations with different hosts and the Hosting Community team. (Thanks to @Breann McDede and others for participating!). The main takeaway was a strategy to improve our communication with the Hosting Community through more regular direct updates with that team. Using the Gutenberg rollout as an example, the consensus is that it would be useful to have a more formal and defined communication loop. So we are getting direct feedback about what their users are asking, and the types of things they would like to have to distribute to their customers about WordPress. This being said, I will make an effort next year to attend that group as well. The main objective is to establish a communication loop, so we can be more targeted and responsive when creating time-sensitive content.

NOTE: Due to Christmas holidays the marketing team has decided to take a break and skip the meetings for 26th December 2018 and 2nd January 2019. We will resume from the second Wednesday of January which is the 9th. The formal announcement will be made by @siobhanseija in the next week’s meeting. Till then happy holidays folks!