Marketing Team Notes – November 28, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @yvettesonneveld

Meeting Attended By: @mcdwayne, @siobhanseija, @yvettesonneveld, @jenblogs4u, @maedahbatool, @coachbirgit, @gidgey, @miker, @harryjackson1221

Last Week’s Successes

  • Italy celebrated a first: First time they had a marketing table during a contributors day at WCMIL. This was led by @abhanonstopnewsuk and with support from @zetaraffix and @siobhanseija.
  • A marketing team effort to spread the word about a training repo on Github resulted in 10259 impressions, 42 retweets, 61 likes and 76 link clicks.

Task Lead Updates

  • @siobhanseija and @abhanonstopnewsuk worked on a blog to promote subtitling videos. Project has moved to “Needs Approval”.
  • @mcdwayne reported the task regarding creating buzz for the training repo on github is done and thinks this is a great way to have positive impact.
  • @harryjackson1221 invited contributors, and new contributors in particular, to help edit some case studies. DM him if you are interested and need to know how to get started.
  • @siobhanseija reported back that another blog post from @abhanonstopnewsuk highlighting WordPress.tv videos about contributing to WordPress, is ready for approval. Card will be moved to that column. @coachbirgit asks if this is for English language only. There are videos on the list for non-English speakers which could be featured in other languages. We conclude that this would work well for local “rosetta” sites as well. Contact @siobanseija and @abhanonstopnewsuk if you would like to work on this in another language.
  • @siobhanseija mentions @abhanonstopnews won’t be attending today’s meeting and sent her the updates. Social media document and photos done, bar barring the reply from gravatar and Bridget’s feedback.
  • @mcdwayne recommends everyone to update the Trello card first and foremost, so that all contributors can refer back to the card to know where it’s at.   
  • Regarding plans and tasks for WCUS contributor day, @miker suggests to focus on a recruiting plan and how that ties in with 5 for the future. @gigdey suggests to make sure to keep a plan like that focused and manageable. @yvettesonneveld suggests to reach out to agencies. Create an invitation template and have CD contributors reach out to agencies they know. Invite them to reach out to us and we’ll promote the post on social media like we did for the Training Repo on Github. @siobhanseija adds we could post a series of blog posts about companies that already fo 5 for the future, to raise awareness. @miker suggests that finding a way to get contributors badges on LinkedIn could help. @yvettesonneveld recommends creating a company page for the team.

New Business

  • @gidgey reminds us that we’re all available most of the time but have day jobs too.
  • @coachbirgit asks if we have publishing rights for the news section on WordPress.org, to publish, for instance, case studies. Unfortunately, no. Matt personally authorizes what is published on the news section. Josefa is trying to get case studies a more front facing spot, but its moving slowly, especially with all focus on 5.0 now.
  • @mcdwayne will be on sabbatical from right after WCUS until early February. @jenblogs4you and @miker thank @mcdwayne for all he has done.
  • @mcdwayne thanks @siobhanseija for stepping up and showing up consistently.