Marketing Team Notes – November 21, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @miker

Meeting attended by@miker, @brenneradams, @mcdwayne, @slobhanselja, @yvettesonneveld, @jenblogs4u, @maedahbatool, @mjargon

Last Week’s Successes

  • Gutenberg’s launch is almost upon us. @mcdwayne reported some specific examples of companies sharing the message crafted for Gutenberg.
  • @siobhanseija has been organizing the Trello board, and breaking down large macro projects into smaller cards.
  • The tweeting about the link to training resources gathered at least 49+ direct clicks, with only partial data available.
  • @yvettesonneveld is finished with a productive WordCamp Utrecht, and is excited to be available for more marketing projects!

Task Lead Updates

  • @mcdwayne got a number of retweets for his card on the Training Repo and is waiting for statistics on the success of the tweet.
  • @miker reported the card for the Core-Privacy team is still active and being reviewed. No additional information is available at this time.
  • @siobhanseija has three active cards being worked. All are in progress and will be considered done when they are published.
  • @mjargon gave an update on the card for creating resource files of example logos to provide to WordCamps. After the conversation, the card will be updated to define the finished state for the card, and how the resources will be used.

New Business

  • @miker asked about the 5 for the Future marketing, and if there should be any active cards to promote that initiative. He asks about targeting a marketing resource focused on this for WordCamp US, with a specific emphasis on encouraging participating organizations to contribute.
  • @jenblogs4u raised a suggestion focusing on WCUS to gather video from active/users and contributors. There were concerns raised about the overall quality of the videos recorded at events, and how the videos would be used.
  • @miker suggested creating a content calendar at WCUS to organize our targets and objectives for the coming year.
  • @gidgey has a document outlining possible contributor day topics for WCUS, and everybody is highly encouraged to submit suggestions prior to the next meeting.