Marketing Team Notes – October 10, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” any of us in SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @harryjackson1221

Meeting attended by@mcdwayne, @harryjackson1221@maedahbatool, @siobhanseija, @abhanonstopnewsuk, @miker, @tokyobiyori, @joelobo, @machielle,, @chanthaboune, @gidgey

First, we discussed the new format our meetings will use, to ensure we are spending less time on going through cards, and more time assisting with onboarding and the work done in the last week.



@harryjackson1221 provided some updates for the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the team uses for example: card: Read and Format Case Studies (from Survey Answers)

  • We have a few Case Studies that can use some love. There is a case study in progress and a few over in the To Do column. These are making decent progress. There are also a few that need more info, such as the Studio Z, Pragmatic Web and cards in To Do.

In Progress

Savii Case Study – Radish Concepts

Trello Link:

Task Lead: @brenneradams

  • This case study has quite a bit of content and is at about 90%, but could use some more tidying up if anyone wants to hop in and help; The next milestone will be passing off to @gidgey and @mcdwayne for peer review and an editorial pass. I have added a checklist to the card to help keep track of this.
  • We are working to finalize the second round of edits, to pass off to @gidgey and @mcdwayne for a final pass.

To Do

Case Study for Land Trust Alliance by 2 Dogs Media

Trello Link

Task Lead: NO ONE! YET!

This is an opportunity for someone :new: to own a task; The milestones will be outlined in a checklist on the card. We need to review the submission, write copy to fit the outline on the doc based on the submission and make some content suggestions. We may need to reach out to the party that submitted to get additional content, I can do that if need be. The second milestone will be a peer review/editorial pass. The third milestone is the second round of edits, then finalize it to move over for a final pass by @gidgey/@mcdwayne. A screenshot, publishing on the marketing blog and submission to the The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. showcase are the final milestones.

Write a “How to create a WordPress business website” guide

Trello Link

Task Lead: @joelobo provided an update for the card

  • Joe asked for assistance to read through the draft, @mcdwayne and @gidgey are going to take a pass this coming week

Create A Blog: Copy & Wireframe

Trello Link:

  • @chanthaboune dropped by to let us know this page is ready to publish.

Create a Promotion Plan for GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc.

Trello Link

  • There was a discussion of writing a post to help promote Gutenberg.

Global Ad Campaign Utilizing Professionally Produced WordPress Commercials

Trello Link

  • had some questions about getting a card get moved from “Wishlist” to “To-Do”.
  • The discussion came down to creating a new card and having a video created to help promote WordPress as a whole.

Download Page Survey on WP Marketing

Task Lead: @miker

Trello Link:

General Announcement

Here in #marketing, we are going to be changing how we define “Objectives” on trello cards moving ahead. If you want to create and work on a new card, that is awesome, or you can take a old card from Wishlist or the Backlog and revive it.

To have a card on the Trello board, the following objectives must first be met:

  • The card will need a task lead who will report on the status and make sure we are getting the thing done.
  • An Objective that spells out why we are doing the task.
  • A “Done = X” statement that shows what the final deliverable will be (like Published blog post” or “PDF delivered to group y” – There should also be a checklist associated with the milestones to reach that point.
  • A timeline that makes sense if you had to do the whole card yourself.  Nothing wrong with a longer timeline or a shorter one, just should make sense for the card objective and done statement.