Marketing Team Notes – September 12, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” any of us in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @maedahbatool

Meeting attended by@maedahbatool, @mcdwayne, @abhanonstopnews, @harryjackson1221@siobhanseija, @brenneradams, @miker, @yvettesonneveld, @westcounty.media

To Be Published

Differences Between WP.com and WP.org Better

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins/@gidgey

  • What is going well? Design team has asked us to put it on their Trello. Bridget did that and is waiting. It’s my recommendation that we publish without the image and add it later. 
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

In Progress

Polyglots Infographic Copy (3 infographics) (9/5/18)

Trello Link: https://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics

Task Lead: @gidgey

  • What is going well? No updates this week.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Write a “How to create a WordPress business website” tutorial on WP Marketing

Trello Link: https://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-tutorial

Task Lead: @joelobo

  • What is going well? Update from @abhanonstopnewsuk: Work will resume on this in 8-10 days when @joelobo is available for working on this again. Thanks to @harryjackson1221 for further work on queries raised. More to be added on ease of use of WP and opportunity for non-coders. A conference call is to be set for those working on this card in two weeks time and to review the in-depth tutorial options.
  • What is at risk? None!
  • What can someone new in Marketing help with? Signposting of useful tutorials on WP which could be used to help split and scope this task into two: a blog and a tutorial.

Video interviews with WordPressers

Trello Link: https://trello.com/c/ke8Uq4jV/166-video-interviews

Task Lead: @abhanonstopnewsuk

  • What is going well? We are looking at how we can create and test a system for gaining more interviews. Anyone from the WP community who has video editing, filming, journalistic background welcome to join. Awaiting files from interviews done at WCLDN. Then we will need assistance with subtitling etc.
  • What is at risk? Time sensitivity with some of the files.
  • What can someone new in Marketing help with? As above. Additional subtitling available from first edit files.

Creating a social media plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task Lead: @abhanonstopnews Formerly: @DustinNay

  • What is going well? WP Marketing represented at Scotland’s first contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. in Glasgow on Sat 8th Sept 2018 led by @abhanonstopnewsuk and @carmemias. Through the promotion of the event and this task, contributors from other places and countries joined virtually during the event’s period to either support, assist or participate in tasks. Online chat, special Google documents, and a drop-in hangout were used to enable participation from those were not able to travel to Glasgow. Some good examples suggested for use in the appendices: @dwaynemcdaniel2 thanked all those involved in leading, designing the marketing aspects and contributing. Highlighted the need to celebrate these kinds of successes. Three issues highlighted of using SM at Word Camps and will be considered for how they can be positively incorporated into the document to help other WordCamps.
  • What is at risk? None!
  • What can someone new in Marketing help with? Tasks available on this card for new team members, those interested in social media or photo editing. Tasks include more assistance to review suggestions for the appendices and to edit picture illustrations. Design advise requested to set a picture size for consistency and best usage on Make WordPress. @siobhancunningham to help with photo editing and invited others to do so.

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage/@gidgey

  • What is going well? No updates this week.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Curated list of marketing videos on WordPress.TV

Trello Link: https://trello.com/c/N7me1xaT/145-marketing-videos-resource-on-wordpresstv

Task Lead: @abhanonstopnewsuk

  • What is going well? This task was the focus for Scotland’s first WP contributor day, held in Glasgow on 8 Sept 2018. Contributions came from those attending in person and those who were connected online to assist, support or participate in the contribution virtually. Sub-task: subtitling was made into a subtask of this card and will be led by @abhanonstopnewsuk and @siobhan.
    https://trello.com/c/N7me1xaT/145-marketing-video-resource-on-wordpresstv, Please refer to Trello cards for updates on the overview and sub-task.
  • What is at risk? None!
  • What can someone new in Marketing help with? Plenty of opportunities for one-off contributions, ongoing contributing or use at contributor events. Refer to Trello cards.

Links to Meetups, WordCamps & Contributor Day Resources on https://make.wordpress.org page

Trello Link: https://trello.com/c/IRCgZU8N/189-links-to-meetups-wordcamps-contributor-day-resources-on-https-makewordpressorg-page

Task Lead: @westcounty.media

  • What is going well? @westcounty.media — Still waiting on a reply from #community-events on this. I would love to see this happen.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Contributor Interviews WCEU18

Trello Link: https://trello.com/c/f0oPWl4K/190-contributor-interviews-wceu18

Task Lead: @Dushanthipiek1

  • What is going well? @siobhanseija — Dushanthi will be out for another few weeks due to some personal circumstances. I’ll check in with her to see if there’s any progress and update the card accordingly.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Privacy Copy for Privacy by Design

Trello Link: https://trello.com/c/Vbj3Xi2d/180-core-privacy-copy-for-privacy-by-design

Task Lead: @miker

  • What is going well? @miker — This one is going well. I did the first draft last week and got a round of comments from Heather. I’m working through those today. I already gave my update to that team. I expect to have a version for approval next week.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

WordPressers & their Pets Campaign

Trello Link: https://trello.com/c/JOcwFWxP/200-wordpressers-their-pets-campaign

Task Lead: @abhanonstopnews

  • What is going well? Update from 12 Sept 2018 WP marketing meeting: This is a campaign wider than the Marketing team and led by WCBELFAST and number of WordPressers from different teams and countries. Two new additions to the campaign team last week and helping move the domains, hosting, web development and forms side forward. Thank you to @harryjackson1221 and @westcounty.media. Thank you to all those who have offered sponsorship: the team will be coming back to you. During the contributor event slot at Glasgow and the simultaneous virtual session, contributions were made to some different campaign strands. This includes ideas of content promotions and format for a form to capture submissions on dog and cat support rescue charities using WP. Is anyone able to assist on this form and its regular export into a spreadsheet? Please contact @harryjackson1221 and @abhanonstopnewsuk who are looking at forms for some aspects of the campaign. Update from @harryjackson1221 – to consider Contact Form 7 (this may allow some automation to be built-in) and Jetpack forms.
  • What is at risk? The campaign has multi-strands and teams; please contact team lead to identify opportunities to help us avoid duplication and encourage all involved with tasks. Please note some aspects are not in the public domain as will form part of campaign launches.
  • What can someone new in Marketing help with? Working on form development, editing pictures, promoting the campaign, working on content preparation and editing materials for the galleries in later phases. If you would like to get involved in a single task or an ongoing stream, contact the campaign lead.

First Time at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more.? Here’s What You Need to Know

Trello Link: https://trello.com/c/CPcpxveZ/201-first-time-at-wordcamp-heres-what-you-need-to-know

Task Lead: @gidgey

  • What is going well? Volunteers requested to take this forward. @abhanonstopnewsuk and @siobhancunningham assigned to help with this task to encourage new people to submit their ideas and with @gidgey to support anyone wanting to lead this task. Meeting discussed how this kind of initiatives could improve contributor days and potentially long-term contributing, help remove the apprehension of people new to the WP project or contributing, and bring benefits to the project as a whole.
  • What is at risk? Need additional volunteers to contribute suggestions or offer to lead this task.
  • What can someone new in Marketing help with? Need input from those who have feedback from attending their first WordCamp or contributor event to incorporate relevant aspects into this and any related initiatives.

Review Edits for Jargon Glossary

Trello Link: https://trello.com/c/pFqO81YW/192-review-edits-for-jargon-glossary

Task Lead: @mcdwayne

  • What is going well? No update this week. @mcdwayne and @gidget to work on this.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Read and Format Case Studies (from Survey Answers)

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-case-studies-from-survey-answers

Task Lead: @harryjackson1221 @siobhanseija @brenner22

Savii Case Study – Radish Concepts

Trello Link: https://trello.com/c/EAejEGtB/204-savii-case-study-radish-concepts

Task Lead: This is a perfect spot for a newcomer that wants to contribute

  • What is going well? @harryjackson1221: Created doc, and added an outline. Copy needs to be formatted still.
  • What can someone new in Marketing help with? @harryjackson1221: This is a great opportunity for anyone new to jump in and get started.