Marketing Team Vision
Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.
We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” any of us in Slack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)
Getting Involved
Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.
Today’s Meeting
Slack Timestamp
Today’s notes taken by: @maedahbatool
Meeting attended by: @maedahbatool, @mcdwayne, @webcommsat, @harryjackson1221, @jesse, @siobhanseija, @westcounty.media, @bridgetwillard, @zetaraffix, @jenblogs4u, @mikerbg, @shinil tourist.travel, @HeatherBurns
To Be Publish
Differences Between WP.com and WP.org Better
Trello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better
Task Lead: @bseekins/@gidgey
- What is going well? Waiting on @zetaraffix for a featured image A featured image is the main image used on your blog archive page and is pulled when the post or page is shared on social media. The image can be used to display in widget areas on your site or in a summary list of posts..
- What is at risk? Nothing at present.
- What can someone new in Marketing help with? None!
In Progress
Polyglots Infographic Copy (3 infographics) (9/5/18)
Trello Link: https://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics
Task Lead: @gidgey
- What is going well? @gidgey — We worked on it at Nijmegen. @jenblogs4u is writing the copy. @harryjackson1221 — It looks like this may be a target for an upcoming CD this week
- What is at risk? None!
- What can someone new in Marketing help with? Nothing at present!
Gutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ “Hype Video” on WP Marketing
Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video
Task Lead: @mikerbg, @cjross
- What is going well? @mcdwayne is moving it to the backlog.
- What is at risk? None!
- What can someone new in Marketing help with? Nothing!
Write a “How to create a WordPress business website” tutorial on WP Marketing
Trello Link: https://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-tutorial
Task-Lead: @joelobo
- What is going well? This week’s update comes from @webcommsat. @joelobo, @webcommsat, @mcdwayne, and @harryjackson1221 have been working on this during the last week. Thanks to everyone working on this and the progress achieved.
- Achievements this week include: Reviewing the document together to check any changes needed in the language to help those with accessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) needs, people whose first language may not be English or for those new to technical terms. We also incorporated thinking from the work being done on end-user personas and potential and very useful cross-references which could be made considered the article for style and branding to match the house style considered whether this article with its top 10 list and create a separate and complementary tutorial which has a much greater depth and screenshots we have two more technical queries to resolve we will resume work on this in two weeks when @joelobo is available. He has sent his apologies for the next two weeks of marketings.
- What is at risk? None!
- What can someone new in Marketing help with? Nothing at present in this document. Does anyone have or could source examples of good WordPress tutorials on similar themes they can suggest for potential cross-reference, this would be very useful. Please, DM @webcommsat and @joelobo on Slack if you can assist with this.
Video interviews with WordPressers
Trello Link: https://trello.com/c/ke8Uq4jV/166-video-interviews
Task Lead: @webcommsat
- What is going well? Work continues on subtitling & editing. We are awaiting files of interviews filmed at WCLDN. A few draft video interviews using example questions have come in.
- What is at risk? Requested original video files filmed at WCLDN.
- What can someone new in Marketing help with? We have one or two people who have volunteered to assist with editing. If anyone else can join this sub-team, please DM @webcommsat and Mark.
Creating a social media plan for WordCamps
Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps
Task Lead: @webcommsat
- What is going well? From the last few WordCamps and contributor events, we have more examples coming in to include in a resource-style appendix. We have also had some conversations about some potential issues to be aware of or faced when using social media, and these are being explored to identify solutions which could be shared and confirmation from the particular channels or advice from WordCamp Central Website for all WordCamp activities globally. https://central.wordcamp.org includes a list of upcoming and past camp with links to each.. There will be an opportunity at WordPress Glasgow’s contributor day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. on Sat 8/9/2018 for contributors to add to these examples or identify/share solutions from their experience.
- What is at risk? None!
- What can someone new in Marketing help with? If anyone can assist with editing pictures to illustrate examples or help in the collation of the examples received, please DM @webcommsat.
End-User Persona Doc on WP Marketing
Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc
Task Lead: @RachelPage/@gidgey
- What is going well? Update from Abha: Working with Rachel on identifying key messages for this blog, potential items to highlight from the presentation document and preliminary look at how this work can help support some of the other cards. For example, there is a WordPress.TV video on personas which has been suggested to be included in the curated list of marketing videos.
- What is at risk? None!
- What can someone new in Marketing help with? None!
Curated List of marketing videos on WordPress.TV
Trello Link: https://trello.com/c/N7me1xaT/145-curated-list-of-marketing-videos-on-wordpresstv
Task Lead: @webcommsat
- What is going well? This has been a great week with additions from WordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Nijmegen Contribution Day. We were connected live for the day with the assistance of @siobhanseiji and had contributions on this card and many others. On Sat 8 September 2018, the first Contribution Day in Scotland will be taking place in Glasgow. I am leading the marketing group on the day and have drawn up items for some cards for people to be able to participate.
- What is at risk? Nothing!
- What can someone new in Marketing help with? Lots of opportunities for new people to get involved on this and to review items as a standalone piece as their availability allows.
Links to Meetups, WordCamps & Contributor Day Resources on https://make.wordpress.org page
Trello Link: https://trello.com/c/IRCgZU8N/189-links-to-meetups-wordcamps-contributor-day-resources-on-https-makewordpressorg-page
Task Lead: @westcounty.media
- What is going well?@mcdwayne — At this point, we are awaiting a Trac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/. ticket update it seems. @westcounty.media — Imisreadd office hours for #community-events and submitted outside of their regular time, will attempt to try again tonight.
- What is at risk? None!
- What can someone new in Marketing help with? None!
Contributor Interviews WCEU18
Trello Link: https://trello.com/c/f0oPWl4K/190-contributor-interviews-wceu18
Task Lead: @Dushanthipiek1
- What is going well? Dushanthi is still out of office!
- What is at risk? None!
- What can someone new in Marketing help with? Nothing at present!
Core Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Privacy Copy for Privacy by Design
Trello Link: https://trello.com/c/Vbj3Xi2d/180-core-privacy-copy-for-privacy-by-design
Task Lead: @mikerbg
- What is going well? @mikerbg — I just posted in the core-privacy channel. I’ve gotten some good feedback and targets from that team. I am working on a draft today. There will undoubtedly be some revisions The WordPress revisions system stores a record of each saved draft or published update. The revision system allows you to see what changes were made in each revision by dragging a slider (or using the Next/Previous buttons). The display indicates what has changed in each revision., but I feel good about it.
- What is at risk? None!
- What can someone new in Marketing help with? Nothing at present!
WordPressers & Their Pets Informal Campaign
Trello Link: https://trello.com/c/JOcwFWxP/200-wordpressers-their-pets-campaign
Task Lead: @abhanonstopnewsuk
This campaign is across different areas and is being run with the assistance of the WCBELFAST team with leading contributions from different countries and parts of the WP community.
- What is going well? We have had a great few weeks with this campaign and at WordCamp Nijmegen. Thank you especially to @siobhanseija and @chrissea on this. We have been looking at marketing titles for the campaign, email template, promotional text for use at WordCamps. And of course lots and lots of wonderful pictures. A detailed update is on the Trello card of the background on this card. The next phase of the submission system is what we are working on, and there are opportunities to get involved with this and with setting up a design format for anyone who can help with editing photos.
- What is at risk? Nothing!
- What can someone new in Marketing help with? As above.
First Time at WordCamp? Here’s What You Need to Know
Trello Link: https://trello.com/c/CPcpxveZ/201-first-time-at-wordcamp-heres-what-you-need-to-know
Task Lead: @gidgey
- What is going well? @siobhanseija — It’s something we talked about with different people at contributor day, who felt they didn’t understand what CD is and how they can start. I’m still thinking about it anyway! @gidgey — Samah was working on it. @siobhanseija — I’ll work out our notes later on and add them to Samah’s document.
- What is at risk? None!
- What can someone new in Marketing help with? None!
Review Edits for Jargon Glossary
Trello Link: https://trello.com/c/pFqO81YW/192-review-edits-for-jargon-glossary
Task Lead: @mcdwayne
- What is going well? I think these are good edits as is but opened up a doc for other input.
If you have a strong feeling on these terms, please feel free to make suggestions here.
- What is at risk? None!
- What can someone new in Marketing help with? None!
Read and Format Case Studies (from Survey Answers) (9/5/18)
Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-case-studies-from-survey-answers
Task Lead: @harryjackson1221 @siobhanseija @brenner22
- What is going well? @harryjackson1221: We had a new submission on 9/3/2018, which is now the next card; There are also two additional case studies in “To Do” that need interviews, which are linked in the attachments.
Savii Case Study – Radish Concepts
Trello Link: https://trello.com/c/EAejEGtB/204-savii-case-study-radish-concepts
Task Lead: This is a perfect spot for a newcomer that wants to contribute
- What is going well? @harryjackson1221: It looks like there is a lot to work with on this card
- What can someone new in Marketing help with? @harryjackson1221: This submission needs to be formatted, and made ready for publishing.
