Marketing Team Notes – August 29, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” any of us in SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @vishalmukadam

Meeting attended by: @mcdwayne, @miker,, @joelobo, @bridgetwillard, @abhanonstopnews, @YashwardhanRana, @siobhanseija, @vishalmukadam, @maedahbatool, @RachelPage.

Published This Week

This is published, please take a moment to tell the world about this on your social media!

HSM Informatika – Menn-Neuralab Case Study (8/29/18)

To Be Publish

Differences Between and Better

Trello Link:

Task Lead: @bseekins/@gidgey

  • What is going well? Waiting on @zetaraffix for a featured imageFeatured image A featured image is the main image used on your blog archive page and is pulled when the post or page is shared on social media. The image can be used to display in widget areas on your site or in a summary list of posts.  
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Needs Approval

Fairfax Media – Human Made Case Study

Trello Link:

Task Lead: @Machielle

  • What is going well?  @harryjackson1221: needs an editorial pass – I made a few suggestions and added some embellishment at the end.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

In Progress

Video Interviews on WP Marketing

Trello Link

Task-Lead: @abhanonstopnewsuk

  • What is going well? Two more volunteers have come forward in the last two weeks to work on subtitling and three to possibly help with editing. We have had interest from four people about filming using questions provided or via online video interviewer at WordCamps in the next six months. Thanks to @siobhanseija and others for working on subtitling of interviews filmed at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Belfast.
  • What is at risk? Need the video files from interviews conducted at WordCamp London. Have spoken with the video-filmer and discussing how best to transfer the files for editing.
  • What can someone new in Marketing help with? The priority for the interviews from London is to work on the transferring of files and having a few people dedicated to editing these with me and with input from the video-filmer. DM if you would be able to work on this.

Creating a Social Media Plan for WordCamps

Trello Link:

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? Awaiting responses from WordCamp CentralWordCamp Central Website for all WordCamp activities globally. includes a list of upcoming and past camp with links to each. on the WordCamp website checklist, to check tips section on including links within WordCamp Central/ tagging etc from social media output, and to verify if all WordCamps and MeetUps are covered by their re-promotion.
  • What is at risk? None!
  • What can someone new in Marketing help with? Anyone who wants to add to the ongoing appendix and help go through suggestions which are coming in on examples/ case studies from different WordCamps use of social media. Extra help needed with editing pictures to accompany this appendix. Thanks to everyone who has found examples from attending WordCamps and WordPress Meetups or reading their social media updates.

End-User Persona Doc on WP Marketing

Trello Link:

Task Lead: @RachelPage

  • What is going well? Update from Abha: @RachelPage and @abhanonstopnews worked on the presentation document, reviewing language by non-native English speakers and potential uses of materials including quotes for the blog. They are to work on the blog this week.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

WordPress.TV Potential Marketing Videos

Trello Link:

Task-Lead: @abhanonstopnews

What is going well? 

Five major aspects to report on:

1. Work on this ongoing curated list has flourished even further in the last few weeks with some tremendous input from WordCamps and Meetups. There has been considerable work and development on this curated list this week and you will find more sections and the form it could take into a published curated list.

2). WordCamp Brighton, August 2018 – Thank you to everyone who took part there and particularly to @alexdenning who encouraged the take-up of materials I produced for this event. Excellent to see not both English and non-English videos reviewed at Brighton by contributors, but new suggestions and helpful background information on video capability/ issues with supplied equipment which helps in reviewing materials for potential usage.

3). WordCamp Nijmegen contributor day (Netherlands),  30 August 2018 – thanks to @siobhanseija, contributors will be able to take part in this card.

4). WordPress Glasgow contributor day, 8 September 2018 – discussing with @carmemias who contributed to this card at WordCamp Brighton contributor day on this card being part of the offering.

5). WordCamp Milano contributor day, November 2018 – discussing with local @zetarrafixi on whether some of the translation items and Italian-speaking items on this card could be promoted at this WordCamp.

6). Update to WPTV group on Make WordPress — @abhanonstopnews attended the WordPress.TV meeting last week with an update on this card and the team will look at some of the suggestions about working together on this. Contributors to wptv were thanked for sending in suggestions including from an update to the marketing team work thanks to our lead @gidgey. This card will be an opportunity to build on and support the working relationship and cross-promotion @gidgey is leading on. I will add the notes from this to the marketing notes this afternoon.

  • Here is the link which should take you through to the meeting itself.
  • What is at risk? Important for contributors to sign-in to Google Sheets when participating on this card so that we can contact you with any queries and thank you for your contribution.
  • What can someone new in Marketing help with? Sign into Google Sheets, pick a video marked ‘Available to review’, add your Slack name to the row, and in a similar way to items already reviewed, add comments on how the video could be used for marketing WP. Questions to consider are in red at the top of the Google Sheet.

GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. “Hype Video” on WP Marketing

Trello Link:

Task Lead: @miker, @cjross

  • What is going well? @abhanonstopnews — 21 suggested videos have been reviewed in detail in the last few weeks. At WordCamp Brighton in mid-August, the contributor day marketing group will work on a list of videos I am producing for @alexdenning who will be leading the session..
  • What is at risk? None!
  • What can someone new in Marketing help with? If you are new to the marketing team, there is help available if this is something you would like to try reviewing. All you need is access to google sheets with a Google log-in, video player, and the internet.

Include links to Meetups, WordCamps & Contributor Day Resources on Page

Trello Link:

Task Lead:

Read and Format Case Studies (from Survey Answers) (8/29/18)

Trello Link:

Task-Lead: @harryjackson1221, @siobhanseija@brenner22

  • What is going well? @harryjackson1221: We can move this one to backlog perhaps until we get more submissions? Contributor interviews WCEU18 (8/29/18).
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Contributor interviews WCEU18 (8/15/18)

Trello Link:

Task Lead: @Dushanthipiek1

  • What is going well? @abhanonstopnews: @dushanthi and colleagues were working on subtitling last week and when uploaded to WP TV, she was going to send a link to promote these interviews on the curated list of WP TV videos link too.
  • What is at risk?  None!
  • What can someone new in Marketing help with? None!

CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Privacy Copy for Privacy by Design

Trello Link:

Task Lead: @Miker

  • What is going well? This card has been on pending since June and @Miker has shown the interest to lead and take action on the task.
  • What is at risk?  None!
  • What can someone new in Marketing help with? None!

Review Edits for Jargon Glossary (8/15/18)

Trello Link:

Task Lead@mcdwayne

  • What is going well? Team is reviewing @mcdwayne is reviewing and working on this task.
  • What is at risk?  None!
  • What can someone new in Marketing help with? None!

Write a “How to create a WordPress business website” tutorial on WP Marketing

Trello Link:

Task-Lead: @joelobo

  • What is going well? @joelobo: Wrote a draft for this a couple of weeks ago but I need someone to go through it? @abhanonstopnews: Shown the interest to review it and reviewed it and made suggestions from a website business development, accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (, for those reading it who may not be native English speakers, and a marketing perspective.
  • What is at risk?  None!
  • What can someone new in Marketing help with? None!

Pragmatic Web Case Study (8/29/18)

Trello Link:

Task Lead: @abhanonstopnews

  • What is going well? This case study interview has been arranged and is waiting for a date for an in-person interview in Brighton for this case study followed by a video interview for the video interview card.

34sp.comWeb Case Study (8/29/18)

Trello Link:

Task Lead: @abhanonstopnews

  • What is going well? agreed to participate in this and some work has been started on this at WordCamp Brighton. A follow up in person and Skype interview is being arranged for this and the video interview card, possibly to be done at WordCamp Manchester.