Marketing Team Notes – August 15, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @siobhanseija

Meeting attended by: @mcdwayne, @josh b, @harryjackson1221, @gidgey, @dushanthi, @Ben, @maedahbatool, @jenblogs4u, @abhanonstopnews, @Machielle, @westcounty.media, @zetaraffix, @brenneradams, @RachelPage, @jesse.

Before starting: per request of @abhanonstopnews from now on, we add the date after each card title. That makes the notes more accessible to screen readers and the likes.

To Be Publish

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins/@gidgey

  • What is going well? Drafted  – @zetaraffix is working on a featured image now that the brand guidelines are set.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Needs Approval

Menn-Neuralab Case Study

Trello Link: https://trello.com/c/5fc6FzWt/163-menn-neuralab-case-study

Task-lead: @brenneradams

  • What is going well? Final paragraph needs some love, and then a final pass or two. @brenneradams added a new hero image during the meeting.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

Fairfax Media – Human Made Case Study

Trello Link: https://trello.com/c/R9eBmyKw/161-human-made-case-study

Task Lead: @Machielle

  • What is going well? @harryjackson1221: Ran through edits, reworked the cloudinary API explanation and moved part of it to the results section and now, needs a final pass from @mcdwayne/@gidgey. Changed title to Fairfax Media: Human Made Case Study.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

In Progress

Survey for /Download Page

Trello Linkhttps://trello.com/c/ZAzzDRzj/186-survey-for-download-page

Task Lead: @chanthaboune, @miker, @Todd Robinson

  • What is going well?@mcdwayne completely stalled, so I am making an executive decision on moving it to the backlog. Not the happiest of card movements but not dead, not deleted, just stalled.
  • What is at risk?  None!
  • How can a new member help with? None!

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? Editing and subtitling work is progressing. Requests and arrangements for interviews are being set up for WordCamp Brighton this week. Waiting for the next batch of video interviews to be available from the team at WordCamp Belfast. Awaiting video files of interviews done at WordCamp London – these are now time sensitive regarding being able to use some of the material filmed. Request reissued. Thanks to everyone who has made suggestions for interviews, taking part in subtitling or editing, and the new volunteers who have come forward to discuss support for interviews and filming. If anyone who has filming experience and will have a kit with them available at WordCamp Brighton, please make contact.
  • What is at risk? The time-sensitive material on some interviews during WordCamp London.
  • What can someone new in Marketing help with? Subtitling, video filming, and editing, please make contact, and we can chat through options.

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? Last week’s detailed update with proposed timescales is still valid: Waiting on confirmations from WordCamp Central and info on new features. More detailed info now in from some of the social media channels. Only six main queries raised by organizers remain which is great. It will be ready for a second editorial pass by @gidgey scheduled from 4/9/18 so then onto publication once any changes discussed and made. So third week of September if this fits the publication schedule.
  • What is at risk? None!
  • What can someone new in Marketing help with? Some basic photo editing required to go with the examples in this document.

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? Rachel has been working on this but has been unable to write a blog post at this time, and is looking for assistance. Abha offered to help, and Bridget will keep an eye on the content.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? We are receiving more non-English video suggestions. If you have can assist with this, please contact me. I will be putting together a list of possible marketing people who could help review material in specific languages.
    Thank you to all the new marketing team members who have joined this task in the last few weeks. If you have previously been involved and would like some more videos to review, please contact me with your preference for language and content area.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? Review material in a specific language. Contact Abha for details.

Launch WordPress.org surveys on WP Marketing

Trello Link: https://trello.com/c/PlDVWfy7/175-launch-wordpressorg-surveys
Task-Lead: @gidgey

  • What is going well? @harryjackson1221: Notes say archived, but still in the list? @mcdwayne moved it on 8/15.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? Dwayne spoke to @chanthaboune about this at WCPUB last week. She needs to be pinged for the (minor) changes that need to be made.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

WordPress Survey Brand Standards: Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-wordpress-survey-brand-standards-running-small-form-single-page-surveys

Task Lead: @RachelPage

  • What is going well? @mcdwayne moved to backlog until further communication from Consumer Growth Council occurs.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Include links to Meetups, WordCamps & Contributor Day Resources on https://make.wordpress.org Page

Trello Link: https://trello.com/c/IRCgZU8N/189-include-links-to-meetups-wordcamps-contributor-day-resources-on-https-makewordpressorg-page

Task Lead: @westcounty.media

  • What is going well? Dwayne discussed this with @chanthaboune. This card needs to be in alignment with Growth Council and Meta, something she can help with. @westcounty.media has pinged her for that. When it’s finished, a Trac ticket should be created for Meta to move forward.
  • What is at risk?  We cannot move it forward, so it’s up to Meta.
  • What can someone new in Marketing help with? None!

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija@brenner22

Individual Case Studies – @harryjackson1221: The last 2 are in Needs Approval, should we put this back in To Do while waiting for additional responses? Last response was in March; There are a few others, but IMO they don’t have enough information in them to warrant writing a case study.

Contributor interviews WCEU18 (8/15/18)

Trello Link: https://trello.com/c/f0oPWl4K/190-contributor-interviews-wceu18

Task Lead: @Dushanthipiek1

  • What is going well?  Editing has been done! @Yashwardhan Rana is working on captions now. After that, Dushanthi will review and upload to WordPress.TV.
  • What is at risk?  None!
  • What can someone new in Marketing help with? None!

Review Edits for Jargon Glossary (8/15/18)

Trello Link: https://trello.com/c/pFqO81YW/192-review-edits-for-jargon-glossary

Task Lead:

  • What is going well? The document needs approval from Bridget; then the old post can be edited.
  • What is at risk?  None!
  • What can someone new in Marketing help with? None!

New Business

Write a “How to create a WordPress business website” tutorial on WP Marketing

Trello Link: https://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-tutorial

Task-Lead: @joelobo

@Ben says his colleague Joe has written the first draft and would like some feedback. Bridget will proofread it.

 

#meeting-notes, #wordpress-marketing