Marketing Team Vision
Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.
We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” any of us in Slack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)
Getting Involved
Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.
Today’s Meeting
Slack Timestamp
Today’s notes taken by: @jesse
Meeting attended by: @mcdwayne, @maedahbatool, @abhanonstopnews, @harryjackson1221, @cjross, @gidgey, @brenneradams, @jesse, @rachelpage, @westcounty.media
Updates
How to Get Help on WordPress Marketing?
Trello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress
Task-Lead: @cjross
To Be Publish
Follow up with News Survey Results
Trello Link: https://trello.com/c/wo6A2VJ4/187-follow-up-with-news-survey-results
Task Lead: @gidgey
- What is going well? Drafted — @zetaraffix is working on a featured image A featured image is the main image used on your blog archive page and is pulled when the post or page is shared on social media. The image can be used to display in widget areas on your site or in a summary list of posts..
- What is at risk? None!
- What can someone new in Marketing help with? None!
Differences Between WP.com and WP.org Better
Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better
Task Lead: @bseekins/@gidgey
- What is going well? Drafted – @zetaraffix is working on a featured image.
- What is at risk? Nothing at present.
- What can someone new in Marketing help with? None!
Needs Approval
Menn-Neuralab Case Study
Trello Link: https://trello.com/c/5fc6FzWt/163-menn-neuralab-case-study
Task-lead: @brenneradams
- What is going well? @gidgey needs to review. @harryjackson1221 noted that the conclusion to the results section could use some additional embellishment.
- What is at risk? Needs an image, @brenneradams can we confirm that the request has been made?
- What can someone new in Marketing help with? None!
In Progress
Create a Style Guide + Brand Book for Marketing
Trello Link: https://trello.com/c/eEjbgIGl/87-create-a-style-guide-brand-book-for-marketing
Task Lead: @gidgey/@jayman
- What is going well? @zetaraffix to provide an image, font pairings, and colors that she is using for featured images.
- What is at risk? @gidgey needs to work on the voice.
- How can a new member help with? None!
Survey for /Download Page
Trello Link: https://trello.com/c/ZAzzDRzj/186-survey-for-download-page
Task Lead: @chanthaboune, @miker, @Todd Robinson
- What is going well? Currently waiting on a UI UI is an acronym for User Interface - the layout of the page the user interacts with. Think ‘how are they doing that’ and less about what they are doing./UX UX is an acronym for User Experience - the way the user uses the UI. Think ‘what they are doing’ and less about how they do it. review with @josepha20 as the point person.
- What is at risk? Plan for future surveys needs to be done.
- How can a new member help with? Once this review process is done, we’ll be running more surveys. We need to be thinking about what we want to be asking, sounds like a great opportunity for a new person.
Video Interviews on WP Marketing
Trello Link: https://trello.com/c/ke8Uq4jV/166-video-interviews
Task-Lead: @abhanonstopnewsuk
- What is going well? Progressing well.
- What is at risk? Need volunteers with video editing experience.
- What can someone new in Marketing help with? Great opportunity for new people with video editing experience. DM @abhanonstopnews if ready to jump in.
Creating a Social Media Plan for WordCamps
Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps
Task-Lead: @abhanonstopnewsuk Formerly: @DustinNay
- What is going well? Waiting on confirmations from WordCamp Central Website for all WordCamp activities globally. https://central.wordcamp.org includes a list of upcoming and past camp with links to each. and info on new features. More detailed info now in from some of the social media channels. Only six main queries raised by organizers remain which is great. It will ready for a second editorial pass by @gidgey scheduled from 4/9/18 so then onto publication once any changes discussed and made. So third week of September if this fits the publication schedule @mcdwayne.
- What is at risk? None!
- What can someone new in Marketing help with? None!
End-User Persona Doc on WP Marketing
Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc
Task Lead: @RachelPage
- What is going well? No updates this week.
- What is at risk? None!
- What can someone new in Marketing help with? None!
WordPress.TV Potential Marketing Videos
Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos
Task-Lead: @abhanonstopnews
- What is going well? This resource is going to be a real credit to the marketing team. It is a pleasure to see the ongoing responses coming in, suggestions from WordCamps across the world, and volunteers joining the team on this. You are all doing a great job! 21 suggested videos have been reviewed in detail in the last few weeks. We have had another eight videos which are useful suggested and are available for review.
- What is at risk? Nothing at present!
- What can someone new in Marketing help with? Great opportunity for new people to help with reviewing, all you need is google sheets access and a Google log-in, video player and the Internet’ At WordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Brighton in mid-August, the contributor day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. marketing group will work on a list of videos @abhononstopnews is working on with @alexdenning.
Launch WordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ surveys on WP Marketing
Trello Link: https://trello.com/c/PlDVWfy7/175-launch-wordpressorg-surveys
Task-Lead: @gidgey
- What is going well? Archived!
- What is at risk? Nothing at present!
- What can someone new in Marketing help with? None!
Gutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ “Hype Video” on WP Marketing
Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video
Task Lead: @miker, @cjross
- What is going well? None!
- What is at risk? @miker no longer involved, moving off the card @cjross needs help to connect with admins at WordPress.tv Needs a new name.
- What can someone new in Marketing help with? None!
WordPress Survey Brand Standards: Running Small Form, Single Page Surveys
Trello Link: https://trello.com/c/wSm20Uwm/142-wordpress-survey-brand-standards-running-small-form-single-page-surveys
Task Lead: @RachelPage
- What is going well? None!
- What is at risk? @mcdwayne mentioned how long it’s been since an update, is it still progressing?
- What can someone new in Marketing help with? None!
Include links to Meetups, WordCamps & Contributor Day Resources on https://make.wordpress.org Page
Trello Link: https://trello.com/c/IRCgZU8N/189-include-links-to-meetups-wordcamps-contributor-day-resources-on-https-makewordpressorg-page
Task Lead: @westcounty.media
- What is going well? None!
- What is at risk? Requires higher level buy-in @westcounty.media brought it to @chanthabourne’s attention which is at WordCamp for Publisher’s atm.
- What can someone new in Marketing help with? None!
Read and Format Survey Answers on WP Marketing
Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers
Task-Lead: @harryjackson1221, @siobhanseija
- What is going well? Only one case-study left.
- What is at risk? There is nothing at risk currently.
- What can someone new in Marketing help with? None!
Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and/or editorial suggestions. There are currently 5 to work on in docs, so feel free to jump in wherever!
- Human Made Case Study: Capgemini
Contributor interviews WCEU18
Trello Link: https://trello.com/c/f0oPWl4K/190-contributor-interviews-wceu18
Task-Lead: Dushanthipiek1
- What is going well? Video editing by @Yashwardhan Rana is done. @dushanthi is going to review and submit to WordPress.tv
- What is at risk? Subtitles for accessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility), should we do them?
- What can someone new in Marketing help with? None!
Open Discussion
- @joelobo pitched the idea of site-type building tutorials.
- how to create a WordPress business website.” Essentially a step-by-step walkthrough from creating a domain name right up until adding the content itself.
- @mcdwayne asked about where it might live
- We discussed .org and make.
- @jesse had a similar idea to pitch on content but pitched the idea of housing links to the documents in the Dashboard and Welcome widget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user.
- New Cards:
