Title: Closemarketing & Java Traveler – WordPress Case Study
Author: Bridget Willard
Published: August 3, 2018
Last modified: May 3, 2024

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 [  ](https://profiles.wordpress.org/bridgetwillard/) [Bridget Willard](https://profiles.wordpress.org/bridgetwillard/)
7:10 pm _on_ August 3, 2018     
Tags: [Case Studies ( 12 )](https://make.wordpress.org/marketing/tag/case-studies/)

# Closemarketing & Java Traveler – WordPress Case Study

[⌊The highly personalized nature of the Travel Industry makes WordPress the perfect
Content Management System to choose.⌉⌊The highly personalized nature of the Travel
Industry makes WordPress the perfect Content Management System to choose.⌉[The highly 
personalized nature of the Travel Industry makes WordPress the perfect Content Management
System to choose.

## The Project

Web developer [Andry Tan](https://andrytan.com/) of [Closemarketing](https://www.closemarketing.es/)
was tasked with creating a website for Java Traveller that allows users to freely
customize tour packages for [Java Traveller Indonesia, PT](http://javatraveller.co.id/).

## The Challenge

Java Traveller was looking to transform the level of customization that vacationers
could use to tailor their online bookings. They were in the market for features 
such as the ability to select extra days, tour guides, add late pickups and other
items, like an extra bed. This is an important factor for travel agencies who offer
FIT (Fully Independent Travelers).

Andry knew WordPress was flexible enough to provide all of the technical requirements
while remaining a simple Content Management System with huge community to support
it. However there were no plugins that did all or enough of these custom actions
available.

## Why WordPress?

Thanks to the open architecture and experience with pluginPlugin A plugin is a piece
of software containing a group of functions that can be added to a WordPress website.
They can extend functionality or add new features to your WordPress websites. WordPress
plugins are written in the PHP programming language and integrate seamlessly with
WordPress. These can be free in the WordPress.org Plugin Directory [https://wordpress.org/plugins/](https://wordpress.org/plugins/)
or can be cost-based plugin from a third-party. development, Andry was able to custom
develop all the requested user actions and integrate them into Java Traveller’s 
global pricing system. These include: twin sharing, extra bed, child not needing
a bed, late pickup, upgrade options like a candlelight dinner and hiking, as well
as tips from tour guides and more.

Given the tremendous amount of new content required in the travel industry, WordPress
enables the staff to easily add new content, trip updates, and more to meet the 
needs of their global customers.

## The Results

The resulting customization and quick ability for Java Traveller to update images
and copy has enabled them to more efficiently target land tours, honeymoon trips,
various cruises, general leisure trips, religious excursions, and more.

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