Marketing Team Notes – August 1, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @brenneradams

Meeting attended by: @westcounty.media, @harryjackson1221, @mcdwayne, @dushanthi, @machielle, @westcounty.media, @danieltj, @miker, @maedahbatool, @abhanonstopnews, @cjcross, @gidgey.

Needs Approval

Follow up with News Survey Results

Trello Link: https://trello.com/c/wo6A2VJ4/187-follow-up-with-news-survey-results

Task Lead: @gidgey

  • What is going well? Tons of responses.
  • What is at risk? Waiting on the image.
  • What can someone new in Marketing help with? None!

How to Get Help on WordPress Marketing?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well: Ready to publish, got the image. Created a new drive folder in Creative ASSETS, WordPress Article Content for images.
  • What is at risk? None!
  • How can a new member help with? None!

Close Marketing Case Study

Trello Link: https://trello.com/c/qGqAA6G5/165-closemarketing-case-study

Task-Lead: @brenneradams

  • What is going well? Done ready to publish, lots of help from @harryjackson1221
  • What is at risk? Nothing at present.
  • How can a new member help with? None!

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins/@gidgey

  • What is going well? Final review in process.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? Need a tech and non-tech reviewer, new to marketing would be great.

In Progress

Create a Style Guide + Brand Book for Marketing

Trello Link: https://trello.com/c/eEjbgIGl/87-create-a-style-guide-brand-book-for-marketing

Task Lead: @gidgey/@jayman

  • What is going well? Zetaraffix from design helping on colors/font. Due 9/30, this tool is for internal team.  
  • What is at risk? Voice flesh out.
  • How can a new member help with? None!

Survey for /Download Page

Trello Linkhttps://trello.com/c/ZAzzDRzj/186-survey-for-download-page

Task Lead: @chanthaboune, @miker, @Todd Robinson

  • What is going well? Added updates, in UX review, once done it will move forward.
  • What is at risk? None!
  • How can a new member help with? None!

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? All is well.
  • What is at risk?  Needs due date based on estimates.
  • What can someone new in Marketing help with? None!

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? None!
  • What is at risk? No update, connectivity issues?
  • What can someone new in Marketing help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? 2nd round of testing, starting 3rd.  
  • What is at risk? Moving due date out a week. Need to generalize results. McDwayne has been doing this a long time.
  • What can someone new in Marketing help with? None!

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? Connect issues but will update soon, lots of great info.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

Policy on 3rd Party Links

Trello Link: https://trello.com/c/j2fmbtnY/188-policy-on-3rd-party-links

Task-Lead: @miker, @jenblogs4u

  • What is going well? Draft added, no links, share on showcase as linked.  Will go in the handbook as policy, moving to approval.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

Launch WordPress.org surveys on WP Marketing

Trello Link: https://trello.com/c/PlDVWfy7/175-launch-wordpressorg-surveys
Task-Lead: @gidgey

  • What is going well? Done definition added, start to finish completed once + framework.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? Corrections to the title(SEO, shortened) and credits (Tim Hengeveld) in the works.
  • What is at risk? Cjross needs help with WPTV and intros.
  • What can someone new in Marketing help with? None!

WordPress Survey Brand Standards: Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-wordpress-survey-brand-standards-running-small-form-single-page-surveys

Task Lead: @RachelPage

  • What is going well? No updates this week.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

Include links to Meetups, WordCamps & Contributor Day Resources on https://make.wordpress.org Page

Trello Link: https://trello.com/c/IRCgZU8N/189-include-links-to-meetups-wordcamps-contributor-day-resources-on-https-makewordpressorg-page

Task Lead: @westcounty.media

  • What is going well? Doc setup, sharing updated, lots of gratitude, so much love on this team!
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? @harryjackson1221 3 more need to be started, card and doc, quick to publish.
  • What is at risk? There is nothing at risk currently.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and/or editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!