Maedah Batool 1:53 pm on July 26, 2018  

Marketing Team Notes – July 25, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” any of us in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: Machielle Thomas

Meeting attended by: @brenneradams, @machielle, @mcdwayne @rounakahmed, @jenblogs4u, @maedahbatool, @yvettesonneveld, @newyorkerlaura, @Yashwardhan Rana

Needs Approval

How to Get Help on WordPress Marketing?

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well: Content is complete.
  • What is at risk?  Waiting for design to finish an image
  • How can a new member help with? None!

Close Marketing Case Study

Trello Link: https://trello.com/c/qGqAA6G5/165-closemarketing-case-study

Task-Lead: @brenneradams

  • What is going well? Move to needs approval – waiting on @gidgey final approval. Hero image was added.
  • What is at risk? Nothing at present.
  • How can a new member help with? None!

Human Made Case Study: Capgemini

Trello Link: https://trello.com/c/RJqX0JfQ/182-human-made-case-study-capgemini

Task-Lead: Task-lead: @mcdwayne; All work was actually done by @anafransilva

  • What is going well? Work is complete. Waiting on final editorial review by @gidgey.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? @brenneradams will take an editorial pass.

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins/@gidgey

  • What is going well? Should be published soon. Waiting on an update from @gidgey.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

In Progress

Create a Style Guide + Brand Book for Marketing

Trello Link: https://trello.com/c/eEjbgIGl/87-create-a-style-guide-brand-book-for-marketing

Task Lead: @gidgey/@jayman

  • What is going well? No updates that we can see.  Again leaving the thread open to let others comment if needed.
  • What is at risk? Nothing at present.
  • How can a new member help with? None!

Survey for /Download Page

Trello Link: https://trello.com/c/ZAzzDRzj/186-survey-for-download-page

Task Lead: @chanthaboune, @miker, @Todd Robinson

  • What is going well? Lots of response from social, but still waiting on final numbers.
  • What is at risk? There is no set task lead, waiting on three involved to decide.
  • How can a new member help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? Potentially stalling – waiting on feedback from @RachelPage and @gidgey.
  • What is at risk? Stalled project.
  • What can someone new in Marketing help with? None!

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? No current updates, @siobhanseija will update next week.
  • What is at risk? There is nothing at risk currently.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and/or editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Network Rail Case Study (To Do)
    • https://trello.com/c/Iwe9WmVY/162-network-rail-case-study
    • Task-lead: @siobhanseija
    • What is going well? Ready for the third round of edits Then it is ready for promotion to Needs Approval so we can queue and publish it. @gidgey will take care of that next if she doe does not need anything else. 
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? None!

Video Interviews on WP Marketing

Trello Link: https://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? No updates this week.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? No updates this week.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? No updates this week.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

Policy on 3rd Party Links

Trello Link: https://trello.com/c/j2fmbtnY/188-policy-on-3rd-party-links

Task-Lead: @miker, @jenblogs4u

  • What is going well? No updates this week.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

Launch WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ surveys on WP Marketing

Trello Link: https://trello.com/c/PlDVWfy7/175-launch-wordpressorg-surveys
Task-Lead: @gidgey

  • What is going well? No updates this week.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? No updates this week.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

WordPress Survey Brand Standards: Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-wordpress-survey-brand-standards-running-small-form-single-page-surveys

Task Lead: @RachelPage

  • What is going well? No updates this week.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!