Marketing Team Notes – July 11, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” any of us in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: Machielle Thomas

Meeting attended by: @dushanthi @mcdwayne @harryjackson1221 @MichelleK @abhanonstopnews @maedahbatool @jenblogs4u @brenneradams @cjross @Josh B @miker @AfshanaDiya @westcounty.media @gidgey @SeanGarrity @RachelPage @siobhanseija

Needs Approval

Playbook for Running Small Form, Single Page Surveys

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well? @RachelPage was not present, but the decision was made to complete the card and consolidate survey related cards.
  • What is at risk? Currently past due.
  • What can someone new in Marketing help with? None!

AccessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) in the Marketing Handbook

Trello Link: https://trello.com/c/Zfu9Skba/181-accessibility-in-the-marketing-handbook

Task-Lead: @mcdwayne @gidgey

  • What is going well? Moving to Needs Approval, once approved, will publish to the handbook
  • What is at risk?  Nothing at present!
  • What can someone new in Marketing help with? None!

In Progress

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? Awaiting video files shot at WC London.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? Anumber of videos now edited from interviews at WCBELFAST – anyone able to help with subtitling?

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? Awaiting replies from WordCamp CentralWordCamp Central Website for all WordCamp activities globally. https://central.wordcamp.org includes a list of upcoming and past camp with links to each. to be able to finalize social media document. Had some additional case studies which have come in to help organizers with examples and ideas. Thanks, everyone.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? No updates this week.
  • What is at risk?  No risks at this time.
  • What can someone new in Marketing help with? @RachelPage is at the end of a significant project at the office and she’s hoping to be back in touch by the beginning of next week.

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? @mcdwayne and @gidgey are going to do a final pass and manage to publish. Nothing else needed currently.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? @alexdenning offered to help with anything else needed.

GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well?  The link has been updated to remove the Miami 2017 tag from it. Updating the link on the card and then we are a go-to promote it.
  • What is at risk? Nothing at present.
  • What can a new user help with? @gidgey will write a 300-word post to embed the video and post on the blog.

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? In the last few weeks, 8 additional videos received to include in the curated list. Thanks for these.  
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? Anyone want to work on these, please get in touch. Great for new people and for anyone wanting standalone tasks.

How to Get Help on WordPress Marketing?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going wellComplete, but waiting for the image from the Design team.
  • What is at risk? Nothing at present.
  • How can a new member help with? @cjross will reach out to them shortly to get this moved out.

Create a Style Guide + Brand Book for Marketing

Trello Link: https://trello.com/c/eEjbgIGl/87-create-a-style-guide-brand-book-for-marketing

Task Lead: @gidgey/@jayman

  • What is going well? @jayman was not present. @gidgey was tagged in a comment for an update, but it has not been replied to just yet.
  • What is at risk?  Not sure.
  • How can a new member help with? None!

Survey: How do you get your WP News?

Trello Link: https://trello.com/c/Vsxa4QF9/173-survey-how-do-you-get-your-wp-news

Task Lead: @gidgey

  • What is going well? Joshua Bray made the survey today and @gidgey approved it. @gidgey will write a 300-word blog. Success will be defined as, 100 replies to the survey.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? Publicizing when complete.

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? No current updates, @siobhanseija will update next week.
  • What is at risk? There is nothing at risk currently.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and/or editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead: None currently
    • @mcdwayne – rounds of edits in, concern with the amount of Cloudary APIAPI An API or Application Programming Interface is a software intermediary that allows programs to interact with each other and share data in limited, clearly defined ways. discussion. The last thing we want is this making WP look weak and needing a third party tool to make up for its shortcomings. Take or leave what you want from my suggestions.
    • @harryjackson1221 – Ran through edits, and added just a few more. I agree with
    • @dwaynemcdaniel2 – we need to remove the Cloudinary stuff; also added a screenshot.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? This one is very close to wrapping up, but there are plenty more that new people can get involved with.
  • Close Marketing Case Study
    • https://trello.com/c/qGqAA6G5/165-closemarketing-case-study
    • Task-lead: @brenneradams
    • RevisionsRevisions The WordPress revisions system stores a record of each saved draft or published update. The revision system allows you to see what changes were made in each revision by dragging a slider (or using the Next/Previous buttons). The display indicates what has changed in each revision. are complete, just waiting for final review