Marketing Team Notes – June 06, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” any of us in SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by:@joe9663

Meeting attended by: @mcdwayne, @harryjackson1221, @maedahbatool, @miker, @cjross, @Josh B, @maedahbatool, @dushanthi, @abhanonstopnews, @jenblogs4u, @meher, @Machielle, @gidgey,, @yvettesonneveld

Needs Approval

Playbook for Running Small Form, Single Page Surveys

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the team uses for example: Link:

Task-Lead: @RachelPage

  • What is going well? @mcdwayne — If you are looking to help edit something that is almost complete, this is a good one.  I am going to assign myself as well. @gidgey — And me. Sorry. Editing is my jam.
  • What is at risk?  No risks at this time.
  • What can someone new in Marketing help with? None!

Case Study – Qube Global by Moove Agency

Trello Link:

Task-lead: @siobhanseija (absent)

  • What is going well? @mcdwayne — This just needs a last edit pass. I can grab work on this one as well. That puts me at capacity I think. @gidgey — I don’t mind doing it, Dwayne.
  • What is at risk? Nothing!
  • What can someone new in Marketing help with? None!

GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. “Hype Video” on WP Marketing

Trello Link:

Task Lead: @miker, @cjross

  • What is going well? Uploaded the initial draft for review and moved the card into “Needs approval”. @gidgey — Upload to and create a blog post on Make WordPress.
  • What is at risk?  All is well.
  • What can a new user help with? Nothing!

In Progress

Video Interviews on WP Marketing

Trello Link

Task-Lead: @abhanonstopnewsuk

  • What is going well? The interviews at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Belfast will start being edited post-WCEU. We are awaiting the video files from WCLONDON. Once we have these, there will be opportunities for people to get involved with subtitling work or translation work on these videos.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with? If there are any professional video/ filmmakers in the marketing group who would be able to assist with some of the template queries, this would be welcome.  I would also like to hear from any fellow journalists who may be interested in working on this in some form.

Creating a Social Media Plan for WordCamps

Trello Link:

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? Waiting for responses from a number of places including WordCamp CentralWordCamp Central Website for all WordCamp activities globally. includes a list of upcoming and past camp with links to each.. As it is WCEU next week, it is likely that other queries will need to wait till after the post-WCEU comms is complete.
  • What is at risk? None!
  • What can someone new in Marketing help with? If anyone can help to work with queries to WordCamp Central post-WCEU, this would be great.

End-User Persona Doc on WP Marketing

Trello Link:

Task Lead: @RachelPage

  • What is going well?@miker — Rachel is not around today, but the quality is quite high so far. We are planning to do another round of this testing, and then possibly a third.  If anything, we are looking for ways to expand the scope of this, and are looking for ways to build a more scientific model from a much larger dataset. @TylerFoley is a math and data analysis guy who has been looking over the results and has made a number of suggestions to make them more comprehensive.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with?  None!

Differences Between and Better

Trello Link:

Task Lead: @bseekins (absent)

  • What is going well? @mcdwayne — Unless someone objects, I think this would make an amazing brainstorming session for new folks who have used both and Then we just write down what they come up with and work it into the beautiful framework already there we have been working on. I’m unilaterally moving this one to WCEU stack.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link:

Task Lead: @miker, @cjross

  • What is going well? No updates this week!
  • What is at risk? None!
  • What can a new user help with? None!

WordPress.TV Potential Marketing Videos

Trello Link:

Task-Lead: @abhanonstopnews

  • What is going well? We have received another 7 suggested videos to be included in this and a brilliant suggestion for another categoryCategory The 'category' taxonomy lets you group posts / content together that share a common bond. Categories are pre-defined and broad ranging. to help WordCamp organizers.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? This card, as identified last week, lends itself well to contribution events, and for new people who may limited time available.

How to Get Help on WordPress Marketing?

Trello Link:

Task-Lead: @cjross

  • What is going well? This card ran into a delay, I was out last week and I plan on finishing this shortly for final review.
  • What is at risk? Nothing at present.
  • How can a new member help? None!

Read and Format Survey Answers on WP Marketing

Trello Link:

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? @harryjackson1221 — No updates from me this week, have been really busy at work, sorry!
  • What is at risk? Nothing, these case studies are shaping up, and we have quite a few people helping out.
  • What can someone new in Marketing help with? There is a ton of room for anyone to hop in and help out. We have started on most of the cards below, so feel free to make suggestions anywhere you see fit.

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • Task-Lead@Machielle
    • What is going well? So, I went through and made some updates. Could use a technical eye to edit because I don’t understand some of the tech languages and therefore don’t know how to edit. @harryjackson1221 — That may be something we can get done as a WCEU thing too, this would be an easy win.
    • What is at risk? Nothing.
    • What can someone new in Marketing help with? None!

Anything New


  • First:
    • The create a blog page is done in terms of copy and is now with the design.  The create a website is blocked pending a redesign.
    • So the next focus should be the Create a Store page, now that the GC has signed off on the format, and what they want that page to be.
    • So for Create a Store, I am hoping somebody wants to step up and take that card, and build the copy for the Create a Store page following the format from the Create a Blog.
    • I got confirmation yesterday that the remaining changes they requested have been accepted.
  • Second:
    • I think this is just a placeholder for now.  This is for the new download page, but we are waiting on Josepha to provide a draft or mockup that was worked on previously.
  • Third:  What is the process for launching surveys?  We have a card for the first survey and a playbook for running them.  Now there are some other requests, but we are not sure of the process to actually launch them.


  • We launched our first survey by @mcdwayne going to people at WCATL and just asking them to fill it out.
  • We have done polls in the past and are using Google Forms now to collect entries for case studies.


  • There is some support from PollDaddy for WordPress so may be worth looking at that. May also be worth checking with WordCamp Central on which ones are GDPR-compliant too. SurveyMonkey I have used before and is compliant.


  • I’m open to whatever tool we all have access to for these sorts of things.
  • If we have a polldaddy account we can share throughout the team, like Trello access, then I am for the best tools.