Marketing Team Notes – May 30, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @maedahbatool

Meeting attended by: @mcdwayne@maedahbatool@dustinnay, @dushanthi@RachelPage, @bridgetwillard@harryjackson1221, @westcounty.mediaPriscilla BocageVishal Mukadam, @abhanonstopnews, @brenneradams, @miker, @Machielle, @siobhanseija

Needs Approval

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well? The document has been mostly reviewed and revised per the comments made by others. Looks almost ready to be approved. Need a final copy edit pass.
  • What is at risk?  No risks at this time.
  • What can someone new in Marketing help with?  Final copy to be edited.

In Progress

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-Lead: @miker @bridgetwillard @joe9663 @jenblogs4u

  • What is going well? @miker — That card is still in the same status. The copy is nearly approved. There are pending changes to one section, but those may already be done. The card is currently being worked by design. I don’t expect it will come back into action for us but would suggest leaving it Needs Approval for now.
  • What is at risk? All is well.
  • What can someone new in Marketing help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? New information has been gained and validated. We have also finally gained some information regarding Web Agencies. Working to complete final deliverables.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with?  Review and editing of Personas once revised. Should be completed in the next 7-10 days.

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? @miker — Looking at that doc, it seems like there is a lot of copy in it. It looks like this needs some review and feedback? @mcdwayne — This one really needs people who have experience using WP.com and WP.org, if that is you or you know anyone who is already talking about this difference, send them over this way. @bseekins — I just need a few more .com things, and then I can do the .org and boom we’re done, well I mean done for review. @westcounty.media — Many beginners do not realize that there are two versions of WP, and what the constraints and advantages are of the two.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with?@brenneradams will take a look.

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? @miker — I do not have an update on that today, unfortunately. @cjross is the main one working on that, but we haven’t talked this week. He’s away on holiday.
  • What is at risk?  All is well.
  • What can a new user help with? @Machielle — Last week he said that he didn’t need help but had enough content, just needed to format it. @dushanthi — Yes, last week he talked about editing and submitting it this week.

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? @harryjackson1221 was out today, so no meta update there, so let’s go to the individual cards and circle back if there is any further meta discussion on it.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead@Machielle
    • What is going well? I just haven’t been able to get to this yet to finish it.  I need to go in and heavily edit the content. I left it as written but broke it up into the required sections. It sounds very technical right now.
    • What is at risk? Nothing.
    • What can someone new in Marketing help with? None!
  • Close Marketing Case Study
    • https://trello.com/c/qGqAA6G5/165-closemarketing-case-study
    • Task-lead: @brenneradams
    • What is going well? @Priscilla Bocage — It seems that anybody has touched it since May, 9th.
    • What is at risk? Nothing.
    • What can someone new in Marketing help with? @Priscilla Bocage — I’m not available this week, but if next week anybody has touched it, I can try and have a look.
  • Network Rail Case Study (To Do)
    • https://trello.com/c/Iwe9WmVY/162-network-rail-case-study
    • Task-lead: @siobhanseija
    • What is going well? I wanted to get started on this one, but I saw @harryjackson1221’s latest comment in there, saying the first draft is ready. When I open the attached file though, it looks like it isn’t. It’s just the headers and the original copy.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? I’ll check with Harry outside of the meeting, is that ok? So we can move on for now.

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? This continued at WordCamp Belfast with questions and format also provided to some other WordCamps and MeetUps. During the next three weeks, a further eight interviews are scheduled. We are awaiting video created at WordCamp London for this project.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with? None!

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? This was worked on at two WordCamps during the weekend with updates made to ‘branding’ and amendments made to the section on ’email’ to incorporate the changes introduced by WordCamp Central (these when the draft is complete will need to be verified with WordCamp Central), suggestions were also made on updates to Facebook, Instagram and Flickr due to major changes they have introduced and a query has been raised with the Community team on whether WordCamp social media would fit the definition of ‘charity’.
  • What is at risk? None!
  • What can someone new in Marketing help with? The Marketing group were highlighted throughout the WordCamp Belfast 2018, which was the only WordCamp to take place on #WP15. It was included in the contributor event, the first to take place on the Island of Ireland, and had a group working on it as well as on the joint understanding of marketing and accessibility. It was promoted during the event for video and press-style feature interviews.

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? It was wonderful to see additions to this card being made at WordCamps and MeetUps celebrating the WordPress anniversary during the last week. For new people, these suggested items will need to be reviewed and if anyone who is already assisting with this card or would like to start working on it, is welcome to do so. Please DM on slack.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

How to Get Help on WordPress Marketing?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well? No updates!
  • What is at risk? Nothing at present.
  • How can a new member help? None!