Marketing Team Notes – May 23, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @cjross

Meeting attended by: @mcdwayne@dustinnay, @dushanthi@RachelPage, @bridgetwillard, @maedahbatool@harryjackson1221, @cjross, @tokyobiyori,@JoshB, @bseekins, @abhanonstopnews, @meher, @brenneradams,

Needs Approval

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well? Todd has reviewed the document, and it needs to be revised. Due to other work going on, this has kind of slipped through the cracks. I will be sure that Kyleigh and I review this over the next day or so to have it updated.
  • What is at risk?  No risks at this time.
  • What can someone new in Marketing help with?  Review and provide copy edit.

In Progress

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? We have a programme of interviews at WordCamp Belfast starting this Friday and across the weekend. Waiting on the files from the interviews filmed at WordCamp London, and will report back when these are available, and we can start further work on this.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with? @brenneradams might be able to record interviews at WC Orange County if needed. Members of the WordPress Marketing team can make a video selfie and send it to wordcampbelfast@gmail.com and include a promo for the marketing team.

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? The whole document is being worked on at the very first Contributor event in Ireland/ Northern Ireland this Friday. We will be joining people onto Slack and promote the Marketing team.
  • What is at risk? We have questions into WordCamp Central for certain aspects as there are issues with how the WordCamp websites work with the different social media. There is also a new checklist on the WordCamp Central website.
  • What can someone new in Marketing help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? The team has completed their testing with usertesting.com and has reviewed all the videos and are working to apply the information gained to updating the current Personas. This week, they are conducting live usability testing to validate information gathered. This will be conducted Thursday and Friday and hopefully applied to the Personas next week. @gidgey will assist in final editing.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with? None!

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? No updates are available this week.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? I have received additional content from members of the marketing team that I will be able to edit this week for submission next week. Big thanks to @Machielle & @dushanthi.
  • What is at risk?  All is well.
  • What can a new user help with? At this time, we have enough content to move forward, so we’re good.

Create A Website: Copy on WP Marketing

Trello Link: https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task-Lead: @miker

  • What is going well? This card can be moved to stalled/backlog. The GC is considering different approaches for this page, and are waiting for a demo from a designer. This card may be scrapped or re-activated depending on the result of that.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-Lead: @miker @bridgetwillard @joe9663 @jenblogs4u

  • What is going well? This copy has been accepted, and this has moved to design. The card is moving to Awaiting Approval.
  • What is at risk? All is well.
  • What can someone new in Marketing help with? None!

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? This area continues to grow, which is wonderful and a tribute to WP community. At WordCamp Belfast contributor event this Friday, we will have a WordPress.TV and WordPress marketing team group, which will be working further on this card. We will also be promoting it over the weekend.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

How to Get Help on WordPress Marketing?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well? The submission has had the editorial reviews performed; I am editing this week.
  • What is at risk? Nothing at present.
  • How can a new member help? This card is currently near completion, no assistance needed right this second.

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? No current updates, @siobhanseija will update next week.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead@Machielle
    • What is going well? @mcdwayne – rounds of edits in, concern with the amount of Cloudary API discussion. The last thing we want is this making WP look weak and needing a third party tool to make up for its shortcomings. Take or leave what you want from my suggestions.
    • @harryjackson1221 – Ran through edits, and added just a few more. I agree with @dwaynemcdaniel2 – we need to remove the Cloudinary stuff; also added a screenshot.
    • What is at risk? Nothing.
    • What can someone new in Marketing help with? This one is very close to wrapping up, but there are plenty more that new people can get involved with.
  • Menn-Neuralab Case Study
    • https://trello.com/c/5fc6FzWt/163-menn-neuralab-case-study
    • Task-lead: @brenneradams
    • What is going well? This one needs a few more eyes on it, it is close to being ready but could still use lots of love.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? There are already a few suggestions, but we need to reformat a paragraph or three to get it closer to needing an editorial pass.
  • Network Rail Case Study (To Do)
    • https://trello.com/c/Iwe9WmVY/162-network-rail-case-study
    • Task-lead: @siobhanseija
    • What is going well? Went through and added a bit more suggestions for the copy here, this one is ready for a preliminary editorial pass, though it could use some expansion for some of the sections.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? If you want to help organize some of the copy, this is a great place to get started to see how we are approaching the case studies.