Marketing Team Notes – May 16, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @maedahbatool

Meeting attended by: @maedahbatool @bridgetwillard @mcdwayne @harryjackson1221 @cjross @dustinnay @dushanthi @RachelPage @KyleighFitz @vishalmukadam @westcounty.media @miker @abhanonstopnews @bseekins @Machielle @PriscillaBocage

Needs Approval

How to Get Help for WordPress?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well? The initial draft is ready and has been submitted for review.
  • How can a new member help? @cjross mentioned that getting help with WordPress is a vast topic. If anything which can be added and it simplifies the process, then it may be continued to expand further.

In Progress

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? No updates at the moment since the task lead could not attend the meeting.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? @mcdwayne stated that it looks like some progress has been seriously made. He’s looking forward to official update around the images added
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? @bridgetwillard stated that at Raleigh she had suggested that if the audio is bad, can we redeem it? @jenblogs4u suggested a transcription. She’s like; we could do a blog post with a video that is good, and take excerpts from other people in text form. This could especially work with repetitive questions. So, that’s what @miker @cjross Jen and Bridget talked about during our in-person meeting. @cjross updated that it’s going well. New volunteers to provide content are on board, likely to have additional footage by next week. Also, he can still add excerpts from others via text to add content; he has some additional content coming in the next week that he’s excited to add.
  • What is at risk?  Still hoping to have the original Gutenberg testimonials re-uploaded to the drive for use, waiting on word back on that.
  • What can a new user help with? If you are in the industry, consider reaching out to your public facing marketing or products personnel and asking if they would like to contribute a short testimonial. I can provide additional details if needed.

New Page and Menu Ideas on WP Marketing

Trello Link: https://trello.com/c/kRyfPpDK/154-new-page-and-menu-ideas

Task-Lead: @mcdwayne

  • What is going well? No updates, particularly since no significant progress, has been made.
  • What is at risk? @bridgetwillard thinks that the issue is the lack of front-facing publishing. She was pretty surprised at her Developer Meetup on Monday how few people read Make WordPress or even know what a Contributor Day is. We might consider partnering with the Community team on this and make it a grassroots thing.
  • What can someone new in Marketing help with? None!

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well? The last update @miker have is that it was being reviewed by the Growth Council.  
  • What is at risk?  It was suggested to move this card to backlog/stalled list, but it was shifted to the Needs Approval list.
  • What can someone new in Marketing help with? None!

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? We are moving very close to having a few more docs that can be published, and I have been concentrating on getting those done, but now I am moving to working on one at a time for efficiency.
  • What is at risk? Since this is an ongoing task, nothing is at risk, but I would like to help set up a sprint so we can tackle these as a group if anyone is willing to meet up via Slack / Hangouts outside of the weekly meeting.
  • What can someone new in Marketing help with? There is tons of work needed here; we are taking the copy submitted by agencies, and rewriting it to be published on our blog. This is a great chance to get involved, and these Case Studies have had tons of visibility throughout the WP Community. Feel free to reach out to me, or any of the other tasks lead to the cards to see what you can do to help out.

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead: None currently
    • Harry: I have performed a deep dive on this doc this AM, and made a ton of suggestions; I could definitely use another set or three of eyes, and this could be much, much closer to complete. This should be ready by next week at the latest, and I am concentrating my efforts on just this one until it is. There are tons of suggestions to review for @machielle or anyone else who wishes to take a look.

Create A Website: Copy on WP Marketing

Trello Link: https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task-Lead: @miker

  • What is going well? @chanthaboune tried to tidy up some of those Create a * cards yesterday. @miker did not have much of an update. He did meet with Todd earlier this week, but this part got pre-empted. However, it is in progress, and stuff is happening, but unfortunately can’t be more detailed. Last it was in the hands of Christopher P. He did two sections last week, and is working on the third one today. The next step once the content is complete and approved will the publishing process.  Which will be more complicated in this case, and will probably require more direction. However, there should be a substantial deliverable remaining from this group. Once these are “done,” and the format and template are finalized, there should be more requests coming.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-Lead: @miker @bridgetwillard @joe9663 @jenblogs4u

  • What is going well? No updates this week.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? @abhanonstopnewsuk is waiting for the files from Dan to progress. Interviews planned for WCBelfast next week. Once processed they will be live at WordPress.TV and some on YouTube for WPLDN.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? The social media card is set to be reviewed and worked on via the CD at WC Belfast next weekend. WCBELFAST contributor day on 25/5 will have a marketing segment devoted to this paper and answering remaining points. The number of points is being sent to community and organizers slack channels to gain answers from Central. Also, a new checklist has been launched on WordCamp websites which affects this card and work.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well?  The identifying and curating of videos from  WordPress.TV card is going very well, and we have quite a few people now adding items to it as well as submissions coming in. This will be a very useful resource.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Anything New

  • The Onboarding 1 Page PDF has been well received and translated for Italian and Spanish.
  • @bridgetwillard stated that WCEU would be using the English one for CD and @jenblogs4u pinged her today.