Marketing Team Notes – May 9, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @maedahbatool

Meeting attended by: @maedahbatool @bridgetwillard @mcdwayne @harryjackson1221 @cjross @dustinnay @dushanthi @RachelPage @KyleighFitz @vishalmukadam @westcounty.media @abhanonstopnews @bseekins @Machielle @PriscillaBocage

Needs Approval

How to Get Help for WordPress?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well: The initial draft is ready and has been submitted for review.
  • How can a new member help: @cjross mentioned that getting help with WordPress is a vast topic. If anything which can be added and it simplifies the process, then it may be continued to expand further.

In Progress

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? Waiting for files from Dan Maby. Two further editors have agreed to be available. Video interviews planned at two more WordCamps. Once we have the files, there will be items for support.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? @Dustin Nay and @abhanonstopnewsuk had a meeting this week and have scheduled a fuller review on Friday to go through the queries, changes and fact-checking. @abhanonstopnewsuk will report back on the Trello card following this meeting.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well?  As I have been busy with work, I have not done much with the Personas this week. I do know that information gained from using usertesting.com is being used to validate previous information gained for the personas and a new draft of each persona is currently being written. We have had a meeting regarding the newer drafts soon and at that time I will have more information to provide.
  • What is at risk? Doing an actual remote field study is proving to be difficult due to privacy laws. We are working to find a way to conduct the study without any question regarding these.
  • What can someone new in Marketing help with? I do not have anything right now, but will speak to the rest of the team and see if they need any help with anything.

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? Going well for now. Took some screenshots today and uploaded them to the doc/trello and started doing some more writing. Also, looked over some of the suggestions for the .com and did some changes. Let me finish up the .com and then I’ll feel more optimistic to provide with a due date.
  • What is at risk? So far so good just need to keep writing up on the pages. The .com is going to be easy to do the .org I might need some help with it but the notes people have given have helped.
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? The format for editing, the existing content has been compiled and remaining content can be easily added.
  • What is at risk? The amount of content, currently we have about 1.5 minutes and I would like to see this increase to 3 minutes of content. I have reached out to @jenblogs4u as well to see if we might be able to recover some of the footage from the WC Nashville that I can incorporate (new audio editing technique can help clean it up)
  • What can a new user help with? If you are in the industry, consider reaching out to your public facing marketing or products personnel and asking if they would like to contribute a short testimonial. I can provide additional details if needed. @machielle is recording video with her team in Utah tomorrow for this project.

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? I have received 46 suggestions for videos for this spreadsheet in the last two weeks. If anyone is able to help with reviewing them? This could suit a new person joining the team too and involves having access to WordPress.TV. There are quite a few videos coming in which are not in English, so we should have a separate sub-section in each category to make sure we capture different language videos. This could also highlight translation opportunities.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with?  @dushanthi will help to get through the task and she has been added to the card.

New Page and Menu Ideas on WP Marketing

Trello Link: https://trello.com/c/kRyfPpDK/154-new-page-and-menu-ideas

Task-Lead: @mcdwayne

  • What is going well?  Had a new contributor @Priscilla Bocage join the card and made some suggestions for pages. I have not had much time to devote to adding additional thoughts but will this week after today.  Given an update on the Growth Council direction, this doc might actually be close to ready to turn in.  They were not looking for a lot of info, just a generated list of page ideas. For the last part “Running and Maintaining a Corporate CMS” @Priscilla can try to add some more.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well? We have submitted the first draft for review. @Todd Robinson wants us to make some revisions and shorten it. @KyleighFitz and I will be reviewing it later this week to make the changes.
  • What is at risk? Not at this time. I will need to get with Kyleigh. She is more familiar with polldaddy than I am.
  • What can someone new in Marketing help with? None!

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? Tons of updates here. We currently have 5 of them as separate cards, and I reviewed the 4 that are in progress this morning.
  • What is at risk? There is nothing at risk currently.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and/or editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead: None currently
    • Harry: Made some suggestions, we have some really nice copy here, it just needs to be categorized better, with regards to the headings; Needs to be written in the third person, rather than first but that only happens a few times through the copy.
  • Close Marketing Case Study

The next two tasks were discussed together during the meeting since both are inter-related.

Create A Website: Copy on WP Marketing

Trello Link: https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task-Lead: @miker

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-Lead: @miker @bridgetwillard @joe9663 @jenblogs4u

  • What is going well? @bridgetwillard just saw in the #council-ops channel that they’re getting the design team to create the look. @mcdwayne had an interesting conversation with Josepha Hayden this week, she is now leading/project managing the Consumer Growth Council, who originally asked for these. I think we can actually move these to do for now, since we turned in something that is being reviewed/reworked by the Council and then will be turned over to the WordPress.org team which is separate from make.wordpress.org editorial teams and process.  Josepha said she will get back to us on these if more is needed and future requests will be a little more defined with deliverables spelled out a bit better.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!