Marketing Team Notes – May 2, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” any of us in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by:   @cjross

Meeting attended by: @mcdwayne @harryjackson1221 @cjross @mcdwayne @maedahbatool @Machielle @bridgetwillard @brenneradams @miker @joe9663 @PriscillaBocage @jenblogs4u @vishalmukadam @dushanthi @yvettesonneveld @siobhanseija @abhanonstopnews @meher @westcounty.media

Needs Approval

Nothing!

In Progress

Video interviews on WP Marketing

https://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

What is going well? Storyboards and basic usage for interviews being worked out. Editing will depend on availability of colleague Dan Maby as we are still in post-WCLDN completion period.

One video is needed urgently  for WCBELFAST and a request has been made for this to be available first in either pre-edit or post first edit format.

What can someone new in Marketing help with?  Once the editing has been completed, help will be required with subtitling. Audio is in English

Creating a social media plan for WordCamps

https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-lead: @abhanonstopnewsuk  Formerly: @DustinNay

What is going well?  

Update:

A number of people have offered to join a sprint – finding a suitable time across global timezones is in process.

A quick reference checklist document is to be created at the end.

There is guidance coming on WordPress/ WordCamps and GDPR which will need to be incorporated. Flickr rules may be changing with the buy out this week.

Thanks everyone for your input.

Issues with Google versions of the document, a Google issue on access permissions changing, and accidental amendments of the shared document have caused some delay on the progress of this. Suggestions on updating shared documents in the Marketing team during particular phases, for example, final fact-checking/ revisionsRevisions The WordPress revisions system stores a record of each saved draft or published update. The revision system allows you to see what changes were made in each revision by dragging a slider (or using the Next/Previous buttons). The display indicates what has changed in each revision. phase have been suggested to be used by the group, similar to the practice in commercial / organisational environments to minimise such issues occuring in future and the knock-on effect on time and resources, and to ensure all contributions are valued and factual items (eg requirements by Central or a social media platform) are not deleted/ changed out of context or in error and thereby potentially not spotted when the document moves to publication. This would also be more similar to the process used by teams, such as, coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. rather than everyone who comes across the link on a general web search being able to alter, delete part or all of the text, which then automatically saves as the new version on the Drive.

At present, paper and electronic copies of previous versions of the document are being checked against the currently-available version to capture as many of the comments and work that have been carried out on these documents from a wide number of stakeholders.

What is at risk?  N/A

What can someone new in Marketing help with?  

Nothing at present. More images will be needed when the document has completed.

End-User Persona Doc on WP Marketing

https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

What is going well?    Update not available

Differences between WP.com and WP.org better

https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

What is going well?    Update not available

GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ “Hype Video” on WP Marketing

https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

What is going well?    Video production and editing is now set up as a template that can be populated.

What is at risk?  WCRaleigh Had capture issues and only one video added to content list, initial Nashville footage can be used to complete this roll, need links for download

What can someone new in Marketing help with?  If we have new members who work for companies in the industry, I would love for them to extend our content request of a 20-30 second video questionnaire (Who are you and what do you do? What excites you about Gutenberg) with their staff that is involved in public press or product management

WordPress.TV potential marketing videos

https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-lead: @abhanonstopnews

What is going well? More suggestions have come in and this is a rolling card which will also be able to act as a reference document for other cards to find materials.    

What is at risk?  Nothing.

What can someone new in Marketing help with?  The TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card gives information about how anyone can add suggestions to this spreadsheet. To date, suggestions have come in through a variety of ways including via Slack, Twitter, directly added to the spreadsheet.

We have had some great contributions already from new people suggesting ways a section can be used for wordcampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more./ meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. organisers, a number of videos they have found on WordPress.TV, and additional cross-use as a reference document and aid for people learning how to use WP.

Notes: this document is also a rolling resource.

How to Get Help for WordPress

https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

task-lead: @cjross

What is going well?    Content attached to the card, it can be reviewed and approved or modified next week

New Page and Menu ideas

https://trello.com/c/kRyfPpDK/154-new-page-and-menu-ideas

Task-lead: @mcdwayne

What is going well?    No update right now from me, have not had a chance to work on it this last week with some travel and other work piled up.

What is at risk?  

What can someone new in Marketing help with?  This is a great one for a new person who has been spending time on wordpress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ though.  We need all eyes and hands we can get to suggest new pages that should exist but currently don’t.  Please let me know if this is of interest and you can spare some time to work on this with us.

Notes: @Machielle Thomas assisting in card

Playbook for running small form, single page surveys

https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task Lead: @RachelPage

What is going well?    New feedback from Todd Robinson

“I added some comments and dropped in a screenshot. We are close, but do try to trim back the document, less is more in this case.”

What can someone new in Marketing help with?  

Editing the doc down.  

Read and Format Survey Answers on WP Marketing

https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task Lead: @harryjackson1221, @siobhanseija

What is going well?    

I updated the descriptions of all the cards related to case studies to include an example, and a link to the Slack channel to ask any questions.

What is at risk?  There is nothing at risk currently.

What can someone new in Marketing help with?  

There are currently 3 Case studies in Progress, and 2 in the To Do section that need some love; this is a great way to begin contributing.

Notes:  The following are the Case Studies currently being worked on, and could use some additional copy, and / or editorial suggestions.

Create A Website: Copy on WP Marketing

https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task Lead: @miker

What is going well?    

What is at risk?  

What can someone new in Marketing help with?  

Notes: The Create a Website and Blog are still being worked on, but I don’t have a specific update. Christopher P is working on them for Todd, and I know its active, but I do not have a more specific update.

Create A Blog: Copy & Wireframe

https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-lead: @miker @bridgetwillard @joe9663 @jenblogs4u

What is going well?    

What is at risk?  

What can someone new in Marketing help with?  

Notes:

The Create a Website and Blog are still being worked on, but I don’t have a specific update.  Christopher P is working on them for Todd, and I know its active, but I do not have a more specific update.