Marketing Team Meeting Notes – April 11, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

We changed our format a bit by adding an agenda where task leads can answer three questions.

  1. What is going well?
  2. What is at risk?
  3. What can someone new in Marketing help with?

Needs Approval

GDPR Compliance Blog Post

https://trello.com/c/8t9MHpk3/156-gdpr-compliance-blog-post

Task Lead: @bridgetwillard

Published

GDPR Compliance Tools in WordPress

WCUS Gutenberg User Testing Testimonial Videos on WP Marketing

https://trello.com/c/Gs0pCM61/73-wcus-gutenberg-user-testing-testimonial-videos

Task Lead: @jenblogs4u

Notes: no update this week, jenblogs4u will check it all and circle back for next week

Create A Blog: Copy & Wireframe

https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task Lead: @miker

What is going well? 2nd Draft is in complete, The new style was done by Todd Robinson, and is being used as the template for other funnel pages. Does need some additional bullet points in a few sections. Also needs graphics created.

https://docs.google.com/document/d/1d1DMqcQdWXDtrEbPgSApdm6_CzezCS6_iBOjhAYc1uA/edit

What is at risk? Nothing Currently.

What can someone new in Marketing help with? The layout needs approximately 5 graphics created. This would be ideal for a WordCamp contributor day.

Notes:
@miker “I will have the new draft of the create a website complete today or tomorrow”
@joe9663 “I’m almost done adding content for the ‘First time making a blog’ section”
@siobhanseija will bring the 5 graphics situ to CD London this Friday

Create A Website: Copy on WP Marketing

https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task Lead: @miker

What is going well? 2nd Draft is in progress, and will hopefully be complete today. Based off the revised style for the Create a blog doc.

What is at risk? Awaiting additional review from the Growth Council. This will not happen this week, as Todd is on Vacation.

What can someone new in Marketing help with? The layout needs approximately 5 graphics created. This would be ideal for a WordCamp contributor day.

Notes: @siobhanseija will bring the 5 graphics situ to CD London this Friday

In Progress

Read and Format Survey Answers on WP Marketing

https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task Lead: @harryjackson1221, @siobhanseija

Task Lead: @harryjackson1221

What is going well?

WooHoo! Published 2 case studies last week:

Unicef UK / Manifesto Case Study on WP Marketing

Unicef Case Study

DigiSavvy / Urban Southern Case Study on WP Marketing

Urban Southern Case Study

24HR / Expohouse Case Study on WP Marketing (Published)

24 HR – React and REST API Case Study for Expohouse

We also have additional cards in the To Do list, such as

https://trello.com/c/OgQqdJ4k/144-case-study-qube-global-by-moove-agency

https://trello.com/c/R9eBmyKw/161-human-made-case-study

https://trello.com/c/Iwe9WmVY/162-network-rail-case-study

What is at risk? Nothing

What can someone new in Marketing help with?

We need tons of copy for these written; This is a great place to begin if you are new and looking for ways to contribute; Grab one of the cards from the todo list, add yourself in Trello and reference the checklist and comments on the card to see where the project is.

Notes:

Feel free to reach out to me in Slack if you need any direction, or any of the team reps and we would be glad to help!

End-User Persona Doc on WP Marketing

https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

What is going well? Email campaign to gain candidates has been created as well as the waiver. I have gotten a few emails from some interested Agencies as well and will be reaching out to them today to see if I can speak with them.

What is at risk? Waiting on legal to approve waiver for remote study.

What can someone new in Marketing help with? At this time we are in a holding pattern waiting for the waiver.

Notes: @RachelPage will be at WordCamp Raleigh to do some in person interviews

Differences between WP.com and WP.org better

https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

What is going well?

What is at risk?

What can someone new in Marketing help with?

Notes: In process, screenshots added to Trello,

@Joseph Dickson has been helping
@westcounty.media volunteered to join
@bseekins commented more should be done next week

Gutenberg “Hype Video” on WP Marketing

https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

What is going well?

What is at risk? – @cjross “Currently we have one submission, 3 pending, progress is slowing as some contacts have not responded after the initial outreach

What can someone new in Marketing help with?

Notes: @cjross, @bridgetwillard, @harryjackson1221 and @miker discussed asking on video at WCRaleigh “Hey #WCRaleigh. Are you excited about #Gutenberg? Come talk to me. I’d love to interview you on video.”

WordPress.TV potential marketing videos

https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-lead: @abhanonstopnews

What is going well?

Good range of video suggestions coming in.

Additional categories may be needed.

Crib sheet prepared for WordCamp London 2018 Contributor Day to encourage more contributions.

What is at risk?

Nothing. The Google sheet is the only copy, so suggest care please not to delete other entries when adding or reviewing items.

What can someone new in Marketing help with?

Search WordPress.TV on keywords from one of the categories on the spreadsheet and add any videos they feel would be potentially useful.

Existing examples in the spreadsheet will help with the type of information needed.

Contributor Testimonials on WP Marketing

https://trello.com/c/H5ia7VN8/148-contributor-testimonials

Task Lead: @dushanthi

  • lead @dushanti is out this week

Community Code of Conduct Survey

Reminder to take the Survey from @miss_jwo

Code of Conduct Survey

https://18422602.polldaddy.com/s/community-code-of-conduct-survey

New Business

Testimonials and #ilovewp

Testimonials

@siobhanseija monitors the page and tweets of #ilovewp – asked “Do we communicate this anywhere? Should this be part of the social media plan someone was writing?”

Creating a Social Media Plan for WordCamps

https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task Lead: @abhanonstopnews

Notes: @abhanonstopnews “If you can have a look at what else we need to say about email communication in this document, this would be great. No one has come back on this point, but the original card was set to include ’email’.”

Gutenberg Testing Outreach Copy

https://trello.com/c/uR6H362G/152-gutenberg-testing-outreach-copy

What can someone new in Marketing help with?

Notes:
@jadonn joined the conversation “I hope I can provide a clearer idea of where we are with the project. I do research and product development at InMotion Hosting. The WordPress Hosting Community team is working on testing popular WordPress plugins for compatibility with Gutenberg. We need about 100 person hours of work to finish testing the most popular (i.e. most installed) WordPress plugins listed in the WP.org repo. The objective is to identify plugins that have issues with Gutenberg so those plugin developers can ideally update their plugins or so users can know ahead of time if a plugin has been found to have problems with Gutenberg. The Hosting

Community team feels this will likely be a major pain point as people try out Gutenberg”
@miker summed it up with “I would think we would target these 4 areas:
1) What is Gutenberg
2) Why we need testing
3) people of all skill levels can get involved
4) its a great way for a company to contribute to wordpress

@miker suggested next steps of – “we tag the card as beginner friendly. @jadonn can add a summary of this conversation and any additional requests to the card, and then work on the specific copy with the hosting-community team.”

@jadonn – “If there are folks interested in testing, I recommend them reaching out to me or to #hosting-community channel. The testing framework does require manual approval before you can get started testing”

Wishlist

Create a guide for new folks on how to approach local businesses for sponsorship.

https://trello.com/c/dcO30vl8/22-create-a-guide-for-new-folks-on-how-to-approach-local-businesses-for-sponsorships

Notes:

Brought up by and card created by @harryjackson1221
@miker, @bridgetwillard and @jenblogs4u all weighed in on starting to think about this topic

End of Meeting Discussions

@vishulmakadam asked if anyone needs help to please ping him
@Abhanonstopnews suggested looking through WordCamp TV videos for segments to be used in Marketing
@bridgetwillard offered words of encouragement for the new people joining the Marketing team
@harryjackson1221 offered to discuss with anyone new needing help getting involved
@siobhanseija noted that the timbre of the group has been very encouraging towards those joining lately
@bridgetwillard noted the growth of everyone on the team
@harryjackson1221 called for a Case Study Sprint – please contact him direct if you would like to help
@bridgetwillard shared this published case study – https://make.wordpress.org/marketing/2018/04/11/24-hr-react-and-rest-api-case-study-for-expohouse/

Meeting concluded by @harryjackson1221 at 10:57am CST

Today’s notes taken by: @csstratman

Meeting attended by: @harryjackson1221, @bridgetwillard, @jenblogs4u, @maedahbatool, @miker, @joe9663, @siobhanseija, @brenneradams, @miss_jwo, @abhanonstopnews, @bseekins, @westcounty.media @vishalmukadam @cjross, @beseekins, @benneradams, @jenblogs4u, @jadonn