The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
Our work is tracked on the Marketing Tasks Board on the WordPress organization’s GitHub. If you are planning a Marketing Table at a Contributor Event, please let us know in the Slack channel.
You can be part of the #marketing channel on Slack. Join our next Weekly Marketing Chat at: Tuesday 15:00 UTC.
Diary dates
Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.
Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.
We changed our format a bit by adding an agenda where task leads can answer three questions.
https://trello.com/c/Gs0pCM61/73-wcus-gutenberg-user-testing-testimonial-videos
Task Lead: @jenblogs4u
Notes:
cjross [12 hours ago] No additional updates to my knowledge
bridgetwillard [12 hours ago] Jen is on vacation this week
https://trello.com/c/XWeHFJQG/133-create-a-website-copy
Task Lead: @miker
What is going well? Initial draft complete. Awaiting review and sign off from Growth Council.
What is at risk? Approval needed.
What can someone new in Marketing help with? Nothing
Notes:
Miker- Yeah, that is basically in holding until further guidance from @michellet or other invested parties. At this point, there is nothing really that a new person could assist with. Todd also indicated that there would be more review from the GC, so that represents his feedback, but not necessarily the GC’s. Yes needs approval. @miker I will follow up with @Todd Robinson on this and circle back with you asap.
Task Lead: @harryjackson1221
https://trello.com/c/ghS9y5Xd/125-24hr-expohouse-case-study
https://trello.com/c/0dOOeLWp/132-manifesto-case-study
https://trello.com/c/Z0sjfODw/143-digisavvy-urban-southern-case-study
Task Lead: @harryjackson1221
What is going well?
The copy on these 3 is awesome so far, and we also have the doc from @skarjune located here:
https://docs.google.com/document/d/1GLDnnoQIxh2WysF7eD9lKlKCse2QTGQKI3SKhKx9QwY/edit
I updated the subtitles of all 3 of these, to align closer to what he used initially for this doc, as the Blog Title would be Unicef UK Case Study – thoughts?
Q: How many do we want to have ready before beginning publishing?
What is at risk?
The screenshot is not showing for the 3 @harryjackson1221 submitted on the Showcase
What can someone new in Marketing help with?
We have tons more of these Case studies in the next card coming up under In Progress, as well as one in the To Do Section.
Notes:
Harry accepted most suggestions. Comments still open on a few for others to review, needs more eyes. McDwayne to work on screenshot issue. bridgetwillard to do final review.
Both were published this week.
https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers
Task Lead: @harryjackson1221, @siobhanseija
What is going well?
We have the 4 completed discussed under needs approval, and I have spoken with a few other agencies about submitting some. We have even had some new submissions recently.
What is at risk?
Nothing is currently at risk
What can someone new in Marketing help with?
Taking things from a form and turning them into readable, usable copy. Brenner added to the board.
https://trello.com/c/xOu9de8h/75-end-user-persona-doc
Task Lead: @RachelPage
What is going well?
Currently we are waiting on the legal side of things to conduct remote field studies. We need a waiver so we can monitor users while they build their site in WordPress.
What is at risk?
Nothing Currently
What can someone new in Marketing help with?
Notes:
We are going to use LogMeIn to monitor a user as they build their site with WordPress and see what their common goals are, common tasks and common pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party. Right now just recruiting candidates and working to validate the information we already have.
https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps
Task Lead: @abhanonstopnews
What is going well?
Draft content is done, finding additional links to illustrate examples, following feedback. Other feedback incorporated.
Specific feedback needed:
i) on whether more detail on each channel is still needed.
ii) what else should be included on email communication.
iii) picture sizing information requested.
https://trello.com/c/6xMbMj55/130-gutenberg-hype-video
What can someone new in Marketing help with?
Cjross: Through the same format, audio visual content describing “What excites you most about Gutenberg”, 10-25 seconds of content, will expand on the card. Ie https://wordpress.tv/tag/testimonials/
Notes:
cjross : Initial outreach campaign completed, content is still scheduled to be received on schedule. Will reach out in DM to solicit @mcdwayne and @bridgetwillard for additional expert content
https://trello.com/c/J6zBc7gJ/46-why-wordpress-for-developers
Task Lead: @maedahbatool @bridgetwillard
What is going well?
Resolved the issues/edits proposed by the team and Bridget will do the final round of edits most probably today.
Notes:
No emojis.
https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos
Task Lead: @abhanonstopnews
What is going well?
Spreadsheet established and populating. Had contact from community wanting to add or making suggestions.
Notes:
See TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card updated. More checklists to be added.
Want to organise a sprint or working time to look at categories and review some video options.
https://trello.com/c/H5ia7VN8/148-contributor-testimonials
Task Lead: @dushanthi – absent today.
Notes:
bridgetwillard: They could be uploaded direcly by people to WPTV like the MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. testimonials. Could be done with a phone by any marketing contributor.
https://trello.com/c/hF6DPjos/94-marketing-team-handbook-master-tasks
Task Lead: @harryjackson1221
Needs for this card are the listed here, and we have recently discussed having another sprint day to tackle this with a team effort:
https://trello.com/c/MWKFHHVX/141-handbook-marketing-team-badges
This card needs copy developed for anyone wanting to jump in on a task
https://trello.com/c/jBih3pTY/112-handbook-how-to-start-contributing-to-a-current-project
We previously discussed summarizing what we have to build a “quick start” guide
https://trello.com/c/TMLpacJZ/121-create-a-handbook-tools-resources-1
Perhaps more discussion of what can go in this doc for resources? Things like readability apps (Grammarly)? We have the tools pretty well outlined, but should concentrate on adding any possible resources people would use
https://trello.com/c/sseZAvoL/111-handbook-what-skillsets-are-currently-needed
This looks pretty close to complete
https://trello.com/c/lwsS6uPg/117-handbook-writing-copy-for-the-description-of-a-new-release
This looks pretty close to complete
https://trello.com/c/vkR3TQAZ/139-handbook-copy-guidelines
This doc needs some love
Notes:
The Marketing Leadership team will be organizing a sprint in the near future to complete the handbook
https://trello.com/c/uR6H362G/152-gutenberg-testing-outreach
Need approximately 100 hours of volunteer time to test various Gutenberg items.
General Gutenberg testing awareness and outreach.
What can someone new in Marketing help with?
We need copy about why we are encouraging them to participate, and how important it is for the Gutenberg launch to be as successful as possible. We could use like 300 words on that, and then flush out the technical details with the hosting-community team.
McDwayne to create a doc and add to card to better describe the needs.
Differences between WP.com and WP.org better on WP Marketing in Wish List on WP Marketing.
How to minimize NEW contributor frustration, and get them up to speed faster.
Today’s notes taken by:
@brenneradams & @harryjackson1221
Meeting attended by:
@Maedahbatool, @harryjackson1221, @mcdwayne, @bridgetwillard, @miker, @bseekins, @abhanonstopnews, @rachelpage, @azaozz, @dushanthi, @fitehal, @yvettesonneveld, @marinawoo, @cjross, @joe9663.
