Marketing Meeting Notes – March 28, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

Thank you David Skarjune

Our friend and partner in the Marketing Team is going on a sabbatical. Thank you @skarjune for all that you’ve done for the Open Source Community, WordPress, Make WordPress, and the Marketing Team. We wish you all the best.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @joe9663

Meeting attended by:
@bridgetwillard | @mcdwayne | @harryjackson1221 | @dushanthi | @siobhanseija | @joe9663 | @miker | @cjross | @jadonn | @westcounty.media | @skarjune | @brenneradams | @danieltj | @RachelPage | @KyleighFitz

24HR / Expohouse Case Study on WP Marketing

https://trello.com/c/ghS9y5Xd/125-24hr-expohouse-case-study

Task Lead: @harryjackson1221
Notes:
@harryjackson1221
I went through and reviewed all the suggestions and accepted them on the doc; And posted it on the showcase.

WCUS Gutenberg User Testing Testimonial Videos on WP Marketing

https://trello.com/c/Gs0pCM61/73-wcus-gutenberg-user-testing-testimonial-videos

Task Lead: @jenblogs4u (Absent)
Notes:

Create A Website: Copy on WP Marketing

https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task Lead: @miker
Notes:
@miker
Initial draft is complete. I got feedback from @Todd Robinson that it matched his vision for the page. However, there will be additional review from the GC.

Read and Format Survey Answers on WP Marketing

https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task Lead: @harryjackson1221, @siobhanseija
Notes:
@siobhanseija
I’m working on the Moove Agency case. Would say my first draft is about 75% done

@harryjackson1221
I say we move the date out on this one, I also reached out to some agencies I know to have them submit some more as well

We are putting them in the Showcase for the screenshot portion, so the blog can link to it.

I will move it to its own card later today, and put in In Progress.

End-User Persona Doc on WP Marketing

https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage
Notes:
@RachelPage
We just want to make sure the information and insights we have gained so far are correct. So we will be interviewing 15 more candidates and conducting a remote field study where we actually monitor the tasks users complete when creating their site for their different personas.

We are still lacking in the Web Agency area. We have determined there are several personas within the “Web Agency” user. So if anyone knows of any Agencies with several people involved in using WP and responsible for the hosting for their site it would be extremely helpful.

Creating a social media plan for WordCamps on WP Marketing

https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task Lead: @abhanonstopnews
Notes:
@dushanthi
Ideas added in the comments.

Gutenberg “Hype Video” on WP Marketing

https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross
Notes:
@cjross
I am still waiting on some additional content, and due to some delays, I’ll be reaching out to some additional sources today.

@miker
We have started getting videos back from a number of outreach targets

Target date will move if needed.

Why WordPress (for Developers) on WP Marketing

https://trello.com/c/J6zBc7gJ/46-why-wordpress-for-developers

Task Lead: @maedahbatool (Absent), @bridgetwillard
Notes:
@bridgetwillard
This is for our blog.

@maedahbatool needs to go through the suggested edits and then ping me for final review.

Unicef UK / Manifesto Case Study on WP Marketing

https://trello.com/c/0dOOeLWp/132-manifesto-case-study

Task Lead: @harryjackson1221
Notes:
@harryjackson1221
I reviewed the stuff @mcdwayne suggested last night and could use another set of eyes.

It’s in a good place.

@brenneradams will read through.

DigiSavvy / Urban Southern Case Study on WP Marketing

https://trello.com/c/Z0sjfODw/143-digisavvy-urban-southern-case-study

Task Lead: @harryjackson1221
Notes:
@harryjackson1221
Same status as previous; I reviewed what @mcdwayne added, and made a few more changes.

WordPress.TV potential marketing videos on WP Marketing

https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task Lead: @abhanonstopnews
Notes:
@mcdwayne
Needs a target date.

We need to list out how people can directly help.

@harryjackson1221
And a checklist.

@mcdwayne
This is one where more hands are needed to populate the sheet. If you are new and looking for a good card, this might be a great one for you.

Contributor testimonials on WP Marketing

https://trello.com/c/H5ia7VN8/148-contributor-testimonials

Task Lead: @dushanthi
Notes:
@mcdwayne
Needs objective for Trello card

@dushanthi
I’ll add the objective in the document.

I’ve been leading the marketing table at WordCamp Rotterdam, together with @siobhanseija. Most people found it hard to do the copywriting tasks, so I created this to give them an easy way to contribute. It might be nice to edit and publish this kind of videos somewhere, to tell people what contributor days are and inspire them to join

@bridgetwillard
We do have a current campaign on this, too.
It was before cards.

Marketing Team Handbook Master Tasks on WP Marketing

https://trello.com/c/hF6DPjos/94-marketing-team-handbook-master-tasks

@mcdwayne
We are going to need to have another sprint day on this.

@harryjackson1221
I wanted to bring up the getting started page on the handbook

Ways to Get Involved

Ways to Get Involved

I think we should write that post as copy for the handbook, lessen the clicks

@mcdwayne
Can we organize a sprint session to grind through these and get them posted? Or can we firm up dates and prioritize this, I think the lingering Handbook stuff adds a complexity to the board that makes it less approachable and just want to see V1/2 completely done and off here.

@bridgetwillard
I wrote that blog post and I can copy/paste from blog to handbook

WordCamp Atlanta

@mcdwayne
Is anyone here going to be at WordCamp Atlanta?
They are having a contrib day and are looking for people from Marketing to attend.

@harryjackson1221
@miker and I talked about being present for their contributor day virtually.
Friday April 13 from 11am – 4:30pm EDT is their Contributor Day.

Gutenberg Testing Outreach on WP Marketing

https://trello.com/c/uR6H362G/152-gutenberg-testing-outreach

Task Lead: @miker
Notes:
@miker
I am going to attend the hosting meeting later today.
For the outreach itself, I would definitely appreciate some pointers.

@harryjackson1221
Do we have any specifics about what type of testing? Or just does it work with x plugin or theme?

@miker
Lots of specifics on the testing, but I just got it, and haven’t digested it yet.

WordPress 15th anniversary

@dushanthi
Any specific marketing activities for the WordPress 15th anniversary?

@bridgetwillard
Community Team has a thing to the Meetup Organizers.

@westcounty.media
WordPress 15th Anniversary Parties

WordPress 15th Anniversary Parties

Community Involvement

@siobhanseija
We’d like to think of some more hands-on tasks that people can take on at their first CD. To get them started quickly without needing a lot of onboarding/reading/etc. and to give them a feeling of success.

It took us the better part of 2 hours to get them all set up in Slack, Trello, etc.

@jadonn
Has there been any talk about scripting the account setup? Like have a single form people can put their info into and then all the accounts get setup in one go using the various services’ APIS when available.

@mcdwayne
I have a concern about getting people going without properly setting them up. If they are enthusiastic enough to do something but there is no structure to how they report on what they are doing and they don’t exist in the system officially, how do we track the work and give them credit. The first day at any new thing is orientation and paperwork. While I want to keep encouraging them, if they don’t want to write copy on a team that writes copy and makes marketing strategy I am not sure how much we adapt the mission to meet them

@jadonn I love this. Can you architect and implement this?

@jadonn
I’m happy to take a look to see what can be shaken out. I did a bunch of work with Slack’s API previously.

Trello has an API, too, but I’m not familiar with what it can do.