The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
Our work is tracked on the Marketing Tasks Board on the WordPress organization’s GitHub. If you are planning a Marketing Table at a Contributor Event, please let us know in the Slack channel.
You can be part of the #marketing channel on Slack. Join our next Weekly Marketing Chat at: Tuesday 15:00 UTC.
Diary dates
Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.
Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.
https://trello.com/c/g3z2GbSX/47-navigating-trac-guide-for-new-people-coretracwordpressorg
Task Lead: @mcdwayne
Notes:
@mcdwayne
We are in a shippable state, just need to figure out where to publish the dang thing. Asking CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. this week.
https://trello.com/c/ghS9y5Xd/125-24hr-expohouse-case-study
Task Lead: @harryjackson1221
Notes:
I can have it posted on the Showcase by next meeting, so we can post it on blog next week?
I think this one is in a good place, great suggestions so far by everyone that pitched in!
https://trello.com/c/Gs0pCM61/73-wcus-gutenberg-user-testing-testimonial-videos
Task Lead: @jenblogs4u
Notes:
I’m waiting to hear back on whether the sound quality was able to be improved.
We just need to see if they can make it publishable before getting to the next step.
https://trello.com/c/XWeHFJQG/133-create-a-website-copy
Task Lead: @miker
Notes:
We have been talking about the Features, and potentially doing them for the Contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. on Friday. However, I think we could use some additional clarification on the Features and Content, and what the target should be there.
For the features section, I think it would be good for us to maybe better define what we want that section to be?
The biggest outstanding issue is the What is your situation section.
We also have a Friday target from the GC so they can review the current approach as we move to some of the other funnels.
We’ll do a draft of it based just on the comment in the doc, and then get additional feedback once its reviewed.
https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers
Task Lead: @harryjackson1221
Notes:
@harryjackson1221
Removed the 24HR / Expohouse doc, and Manifesto / Unicef one too – they have their own cards; Moving DigiSavvy to its own as well, which makes 4 total that are really, really close to being done; Also created card for Moove / Qube Global Study, and made some suggestions to move these closer to being done
The Outline is as follows:
https://trello.com/c/xOu9de8h/75-end-user-persona-doc
Task Lead: @RachelPage
Notes:
@RachelPage
I have put in the first drafts of the deliverables onto the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. cards. We are now in a validation phase for the information we have gathered.
This will push the final deliverables to early to mid May.
https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps
Task Lead: @abhanonstopnews
Notes:
@abhanonstopnews
Content draft finished. How we do present links for accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility)?
https://docs.google.com/document/d/1_ukg9nHcY_mKeNBcVBvgNAS6TxcIBLOuulUTjC97EbQ/
A spreadsheet which has useful video links for this card and others has been created and can be added to. A new Trello card has been added and the spreadsheet is being uploaded so we can discuss opportunities and how it could potentially be used.
On accessibility, the guidance is to mark the links up to show that they are weblinks.
https://trello.com/c/6xMbMj55/130-gutenberg-hype-video
Task Lead: @cjross
Notes:
@cjross
I have a few commits for content, and they should be providing this to me this week.
I want to expand and also have the Marketing leads involved in content, I would like to have @mcdwayne, @gidgey, and @harryjackson1221 provide content as well.
The commits are for 20-30 seconds of footage of the question “What excites you most about the upcoming changes in WordPress?”
Seeking organic answers so just what excites
I planned it as an expansion on that original premise. My concern would be the video/audio quality difference depending on the upcoming content, but perhaps a hybrid of written quotes taken from any videos that do not meet acceptable video/audio quality
https://trello.com/c/J6zBc7gJ/46-why-wordpress-for-developers
Task Lead: @maedahbatool
Notes:
@maedahbatool
The draft is ready. Take a look here https://docs.google.com/document/d/1Xy4_Ssp1oRj-MHvF5Deymw_UuD08JNw_aOavkm7DDCw/edit#
I think it looks all good but if you folks have any suggestions to add I’d love to correct.
https://trello.com/c/0dOOeLWp/132-manifesto-case-study
Task Lead: @harryjackson1221
Notes:
Added the screenshot to card and made a suggestion or two; This is shaping up nicely. Also changed the title to Unicef, think maybe the subtitle should still mention Manifesto?
I will put this on my to do list to place in the Showcase in the next week, so we have a place to link to for the screenshots.
https://trello.com/c/Z0sjfODw/143-digisavvy-urban-southern-case-study
Task Lead: @harryjackson1221
Notes:
@harryjackson1221
Moved this to its own card, added a screenshot and suggested some edits to share with the team.
https://trello.com/c/MWKFHHVX/141-handbook-marketing-team-badges
Task Lead: @danieltj
Notes:
@danieltj
We need to just get something written up for the team handbook explaining the badges.
@gidgey and I have already worked on an initial draft and and is pretty much there. Then we can move onto first official draft etc. I think that this will probably be quick win for us and we can perhaps approach other teams to follow suit.
@mcdwayne
I like this idea. But I also lean more to the ‘your name got on something, you get a badge’ approach as well. Since Badges are essentially free, I don’t think we need to be too stringent on a rule set.
@harryjackson1221
I think there may be a bit of discussion to be had about this with the whole team.
@harryjackson1221
I think this one is an important card that will help us talk about SEO standards we should be using.
What is WordPress? on WP Marketing
@abhanonstopnews
I have started a card based on previous meeting about identifying useful WordPress.TV videos. Example of the spreadsheet https://docs.google.com/spreadsheets/d/1baCkFaLhxiapkFeKtVNpZeobnNfzQmOO3vEn42wAJ2s/edit?usp=sharing
@michellet
I have one regarding creating a playbook that outlines the kind of questions that should be included in small form, single page surveys (per @Todd Robinson)
Playbook for running small form, single page surveys on WP Marketing
@mcdwayne
I am proposing that task leads on cards suggest working time (like sprint Sundays or contributor days or just some additional slackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. hours) to focus on their items and get in a habit of ‘working groups’.
@danieltj
Another idea I’ve had for this meeting is just pasting every single link one after the other and then discussing in threads without posting to the main channel so you can scan through them and triage which ones you want to work on.
